Summary
Overview
Work History
Education
Skills
Timeline
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Prasanth Rajagopal

Prasanth Rajagopal

Sr. Data Analyst
Chennai

Summary

Senior Marketing Data Analyst with over 7 years of experience leveraging advanced analytics to drive B2B marketing growth. Proficient in Salesforce, Tableau, and Looker studio, with a proven track record of building scalable dashboards and enhancing data accuracy. Expert in optimizing marketing funnels and delivering strategic insights that contribute to significant revenue growth.

Overview

8
8
years of professional experience

Work History

Senior Data Analyst (contract)

Fyers
06.2025 - 09.2025
  • Built end-to-end marketing performance dashboards (Power BI) to track campaign ROI, funnel velocity, and pipeline contribution, enabling data-driven decisions across marketing and sales.
  • Designed a marketing attribution framework integrating CRM and analytics platforms, improving the visibility of multi-touch campaigns, and driving a 15% increase in marketing-sourced revenue.
  • Partnered with sales ops to optimize lead handoffs and improve lead quality, increasing the MQL-to-SQL conversion rate by 18%.
  • Automated campaign reporting workflows, reducing turnaround time by 40% and ensuring cross-platform data accuracy (Salesforce, HubSpot, GA4).

Marketing Data Analyst III

ZoomInfo Technologies
10.2023 - 06.2025
  • Designed scalable Tableau dashboards to monitor funnel KPIs, ABM engagement, and revenue pipeline, enabling real-time visibility for leadership.
  • Built SQL/Snowflake data pipelines to extract, transform, and reconcile data across CRM, MAP, and attribution systems, improving data accuracy by 30%.
  • Delivered executive insights on campaign performance and ROI, directly contributing to 20% YoY pipeline growth.
  • Implemented GA4 and GTM tracking strategy, enabling granular user journey analysis and campaign optimization.
  • Enhanced audience segmentation through the development and implementation of predictive models based on customer behavior patterns.
  • Increased lead generation with thorough analysis of website traffic patterns and conversion rates.
  • Reduced costs associated with ineffective advertising channels by continually monitoring and adjusting ad spend allocations based on performance data.

Sr. Web Analyst

Friday Media Tech limited
10.2022 - 10.2023
  • Created automated GA4 and Looker dashboards, and delivered insights on funnel drop-offs and user engagement, driving a 12% increase in conversion rates.
  • Led A/B testing initiatives across B2B web properties to improve lead capture efficiency.
  • Supported demand-gen teams with data-driven recommendations that influenced budget allocation and campaign strategy.
  • Assisted in the development of an effective content strategy, utilizing keyword research, audience segmentation, and SEO principles.
  • Monitored and evaluated website analytics to identify trends and opportunities for improvement.

Sr. Associate-Digital Analytics

Xerago
04.2021 - 10.2022
  • Interacted with business clients to collect and understand requirements.
  • Managed key site performance reports & dashboards and presented to senior
    management as well as clients Used various analytics tools to track, report, and analyzewebsite performance, customer trends, and visitor behavior
  • Had Responsibility for generating various daily, weekly, bi- weekly, and monthly reports
    along with deep analysis and insights on web site traffic Analysis reports, Metrics reports,Newsletters, etc.
  • Created KPIs, goals, and dashboards in Adobe Analytics and analyzed data to identifytrends and to provide key insights and recommendations to help drive and manage the
    business
  • Customized internal web analytics dashboards and effectively responded to ad-hoc reportand analysis requests from the Merchants using Adobe Analytics, MS Excel and Tableaufor Data Visualization purposes

Analyst

HCL Technologies
05.2017 - 01.2020
  • Data study and understanding the Customer patterns
  • Work with business functional area counterparts to develop interactive dashboards and management reporting using a business intelligence software
  • Experience in developing, testing and publishing workbooks, dashboards, stories to Tableau Server and Scheduling the reports.
  • Communicate across a wide range of audiences with specialized subject matter expertise including compliance, marketing, products, branch development, and technology
    Strong analytical, planning, and organizational skill

Education

Bachelor of Science - Mechatronics

SRM
Chennai
04.2001 -

Skills

    SQL

    Advanced analytics

    GA4

    Adobe Analytics

    Google Tag manager

    Looker studio

    A/B testing

    Excel/G-sheet

    ABM strategy

    Tableau

Timeline

Senior Data Analyst (contract)

Fyers
06.2025 - 09.2025

Marketing Data Analyst III

ZoomInfo Technologies
10.2023 - 06.2025

Sr. Web Analyst

Friday Media Tech limited
10.2022 - 10.2023

Sr. Associate-Digital Analytics

Xerago
04.2021 - 10.2022

Analyst

HCL Technologies
05.2017 - 01.2020

Bachelor of Science - Mechatronics

SRM
04.2001 -

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Prasanth RajagopalSr. Data Analyst