Summary
Overview
Work History
Education
Skills
Languages
Personal Information
Hobbies and Interests
Disclaimer
Certification
Photography
Timeline
Generic
Prasanth Sasidharan

Prasanth Sasidharan

Bangalore,Karnataka

Summary

Marketing management | Brand management | Project management | Account Management Knowledgeable skilled at building connections with customers to promote products. Excellent communication skills combined with analytical and attentive nature. Dedicated to keeping stock levels optimal and E-commerce merchandising items to drive sales. Results-oriented Sales Floor Associate with deep understanding of sales principles and customer service practices. Self-motivated individual with strong desire to succeed and meet goals. Outgoing and friendly, quickly establishing rapport with customers that encourages repeat business. Experienced Senior Associate driven to optimize processes and streamline operations for team efficiency. Decisive leader with an analytical and flexible approach to solving problems.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Sr. Associate Analyst

Tech Mahindra Limited
Bengaluru, Karnataka
06.2023 - 03.2024
  • Build solid relationships with Amazon advertisers for Amazon Campaigns, and displaying a dedication to delivering first-class service and advertising solutions
  • Analyze campaign performance against key metrics to identify, recommend, and implement optimizations to increase efficiency, drive high renewal rate and meet advertisers KPIs for Amazon Sellers.
  • Monitor and communicate campaign progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns with sellers.
  • Leverage our suite of rich data, targeting and Sponsor product, Amazon display campaign and Sponsor brands as per tailored solutions that meet clients' goals.
  • Troubleshoot any technical or implementation issues, collaborating with internal teams to develop quick and sound solutions for sellers.
  • Serve as a source of market intelligence for other areas of the amazon deals, coupons, Competitive analysis (e.g., product development, product marketing, pricing) and assist in the development of best practices and operational efficiencies.

Account Management

Amazon
06.2020 - 03.2023
  • Accountable for seller acquisition, new business development and FBA, up sell for various categories on Amazon.in
  • Market research on new and budding brands in the market, competition, international market
  • Bringing in sellers with not only revenue potential but also selections (product variety)
  • Key Accounts Management for B2C sellers to achieve revenue targets and improve customer experience
  • Worked alongside brand specialists to grow the business of 'Grolet' (personal care), whose turnover shot by 30% within a span of 3 months
  • Assisted with inventory management, cataloging, product selection, margins and understanding growth paths
  • Up selling value added products- Sponsored Products, Display Ads, Flash Deals and Classified Promotional
  • Assisted sellers with the road map on understanding the E-com business for their particular category
  • By creating a marketing calendar with defined dates and aims
  • Competitor analysis, key word selection & bids, etc
  • Differentiate between sellers that would scale up on the long term
  • Working on increasing the pace for the same through knowledge gains over the past years on the e-com industry
  • Acquire manufactures and Distributor with valuable selection and establish long-term partnerships
  • Understand and acquire sellers that would add value to our business while increasing their own
  • On boarded not only potential private labels but also major beauty distributors
  • Eg
  • Beauty center that has over 6 brick & mortar store and has scaled up on Amazon.in by 40% in the last 6 months.

Digital Marketing Intern

Digital Academy 360
09.2019 - 05.2020
  • Grow & expand company presence across new social media platforms
  • Drive engagement on existing platforms including Facebook, Linked In, Twitter, Instagram, Pinterest etc
  • SEO & SEM, Meta ads, in order to increase visibility & expand to newer markets
  • Researches and monitors activity of company competitors & compile activity reports on a timely basis
  • Track KPI's based on competitor analysis and market research for future projections and expansion.

Business Owner

Temple House Enterprises
05.2018 - 08.2019
  • Dealing with manufactures to seller there product in retail marketplace for women's category ( Apparels) through offline market.

Trade Marketing Assistant

Local Cube Commercial Pvt Ltd (Store King)
09.2017 - 04.2018
  • Accountable of 200 + retail shops, end to end brand visibility & shop branding across District & Taluka level and also played a vital role in strategic marketing and trade marketing management
  • Maintained weekly & monthly reports and provided them to the head offices with complete statistics on brand development, Vendor management
  • Conducted Trade marketing activities for various brands to drive higher customer sales through innovation and competitive edge.

Co- Founder

Relish Events & Entertainment Pvt Ltd
06.2015 - 07.2017
  • Managed vendors during projects as well as oversaw, BTL marketing and operations management
  • Provided training to a group to ensure better productivity and inputs in order to grow the business
  • Creating opportunities for revenue generation in a professional manner and achieved assigned targets by maintaining a quality business relationship
  • BTL & ATL activities for the newly launched products and applications with gathering the data in order to analyze the market effectively
  • Responsible for mapping demands and tracking competitor's activities and installations.
  • Secured lucrative partnerships by establishing strong relationships with key industry players.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Increased company revenue by developing and implementing innovative marketing strategies.

Sr. Marketing Executive

ICFAI University Group
03.2014 - 02.2015
  • Operated for promotional and advertisement marketing for the ICFAI group by conducting and arranged brand building for distance education program through event campaign
  • Created leads through corporate employees by conducting the presentations/seminars as well as retained & improved relationships with clients by Digital media activities
  • Generated business from new accounts and developed them to achieve consistent profitability and enhanced revenue.

Education

MBA - Marketing

Bhartiya Vidya Bhavan
Dharwad, India
06.2012

Bachelor of Science - Physics

Malankara Catholic College
Nagercoil, India
08.2008

Skills

  • MS office (Word, PowerPoint, Excel)
  • Social media Marketing
  • Amazon Advertisement
  • Sales Techniques
  • Team Leadership
  • Performance monitoring
  • Training and mentoring
  • Decision-Making
  • Relationship Building

Languages

English
Hindi
Tamil
Malayalam

Personal Information

  • Father's Name: Mr. Sasidharan
  • Date of Birth: 10/29/1987

Hobbies and Interests

  • Cricket
  • Photographer
  • Travelling

Disclaimer

I hereby declare that the above mentioned information is best of my Knowledge.

Certification

  • Digital Marketing Certificate


Photography

My journey in photography sounds like a beautiful evolution from humble beginnings to a deep-seated passion. Starting with borrowed equipment and capturing my first image of a flowers during my college days speaks to the organic and genuine nature of my interest in photography.
My decision to invest  first camera and lens in 2016. This marked a significant step in my journey, providing with the tools to further explore and express your creativity.
Learning new technical skills and delving into the art of capturing the natural beauty of the world reflects my commitment to honing your craft and expanding your knowledge. Photography is not just about taking pictures; it's about constantly pushing boundaries, experimenting with new techniques, and refining your unique vision.

The sense of wonder you experience while capturing the essence of nature is what sets you apart as a passionate photographer. It's this innate curiosity and appreciation for the world around you that infuses your images with depth, emotion, and authenticity.


My  journey in photography is a testament to the transformative power of pursuing one's passions. From that first image of a flower to the countless moments i 've captured since then, each photograph is a reflection journey,  growth, and unwavering dedication to the art of photography.

Timeline

Sr. Associate Analyst

Tech Mahindra Limited
06.2023 - 03.2024

Account Management

Amazon
06.2020 - 03.2023

Digital Marketing Intern

Digital Academy 360
09.2019 - 05.2020

Business Owner

Temple House Enterprises
05.2018 - 08.2019

Trade Marketing Assistant

Local Cube Commercial Pvt Ltd (Store King)
09.2017 - 04.2018

Co- Founder

Relish Events & Entertainment Pvt Ltd
06.2015 - 07.2017

Sr. Marketing Executive

ICFAI University Group
03.2014 - 02.2015

MBA - Marketing

Bhartiya Vidya Bhavan

Bachelor of Science - Physics

Malankara Catholic College
Prasanth Sasidharan