Photography
Prasanth Sasidharan
Ecommerce Specialist
Bangalore
Summary
Marketing Management | Brand Management | Project Management | Account Management An assertive, innovative, energetic self-starter with over 7+ years of experience in traditional marketing, Digital marketing, Sales and brand management. Building valuable relationships with key decision makers. Helping sellers & brands grow online by guiding & assisting them throughout their growth path.
Overview
9
9
years of professional experience
2
2
years of post-secondary education
4
4
Languages
Work History
Amazon India Pvt
06.2020 - 03.2023
- Accountable for seller acquisition, New business development and FBA, up sell for various categories on Amazon.in
- Market research on new and budding brands in the market, competition, international market
- Bringing in sellers with not only revenue potential but also selections ( product variety)
- Key Accounts Management for B2C sellers to achieve revenue targets and improve customer experience
- Worked alongside brand specialists to grow the business of “Grolet” (personal care), whose turnover shot by 30% within a span of 3 months
- Assisted with inventory management, cataloging, product selection, margins and understanding growth paths
- Up selling value added products- Sponsored Products, Display Ads, Flash Deals and Classified
- Promotional
- Assisted sellers with the road map on understanding the E-com business for their particular category
- By creating a marketing calender with defined dates and aims
- Competitor analysis, key word selection & bids, etc
- Differentiate between seller that would scale up on the long term
- Working on increasing the pace for the same through knowledge gains over the past years on the e-com industry
- Acquire manufactures and Distributor with valuable selection and establish long-term partnerships
- Understand and acquire sellers that would add value to our business while increasing their own
- Onboarded not only potential private labels but also major beauty distributors
- Eg
- Beauty centre, that has over 6 brick & mortar store and has scaled up on Amazon.in by 40% in the last 6 months., Ltd across Tamil Nadu & Kerala region.
Digital Marketing Intern
Digital Academy 360
09.2019 - 05.2020
- Grow & expand company presence across new social media platforms -Drive engagement on existing platforms including Facebook, Linked In, Twitter, Instagram, Pinterest etc
- SEO & SEM , Meta ads, in order to increase visibility & expand to newer markets
- Researches and monitors activity of company competitors & compile activity reports on a timely basis - Track KPI’s based on competitor analysis and market research for future projections and expansion.
Business Owner
Temple House Enterprises
05.2018 - 08.2019
- Dealing with manufactures to seller there product in retail marketplace for women’s category through offline market.
Trade Marketing Assistant
Local Cube Commercial Pvt Ltd
09.2017 - 04.2018
- Accountable of 200 + retail shops, end to end brand visibility & shop branding across District & Taluka level and also played a vital role in strategic marketing and trade marketing management
- Maintained weekly & monthly reports and provided them to the head offices with complete statistics on brand development, Vendor management
- Conducted Trade marketing activities for various brands to drive higher customer sales through innovation and competitive edge
Business Development Specialist
Relish Events & Entertainment Pvt Ltd
06.2015 - 07.2017
- Managed vendors during projects as well as oversaw, BTL marketing and operations management
- Provided training to a group to ensure better productivity and inputs in order to grow the business
- Creating opportunities for revenue generation in a professional manner and achieved assigned targets by maintaining a quality business relationship
- BTL & ATL activities for the newly launched products and applications with gathering the data in order to analyze the market effectively
- Responsible for mapping demands and tracking competitor’s activities and installations
- Key Projects
- Wow Trucks (Chennai), Sri Sri Ayurveda, Pressto, Metropolis, Talking Tree Media, Functional Space (Bangalore)
Sr. Marketing Executive
ICFAI University Group
Bangalore
03.2014 - 02.2015
- Operated for promotional and advertisement marketing for the ICFAI group by conducting and arranged brand building for distance education program through event campaign
- Created leads through corporate employees by conducting the presentations/seminars as well as retained & improved relationships with clients by Digital media activities
- Generated business from new accounts and developed them to achieve consistent profitability and enhanced revenue
Education
Post Graduation - Management (Marketing
Bhartiya Vidya Bhavan
01.2010 - 04.2012
Bachelor of Science - Physics
Malankara Catholic College
Skills
IT Skills & Certificationundefined
Interests
Traveling
Solo traveller
Cricket
Timeline
Amazon India Pvt
06.2020 - 03.2023
Digital Marketing Intern
Digital Academy 360
09.2019 - 05.2020
Business Owner
Temple House Enterprises
05.2018 - 08.2019
Trade Marketing Assistant
Local Cube Commercial Pvt Ltd
09.2017 - 04.2018
Business Development Specialist
Relish Events & Entertainment Pvt Ltd
06.2015 - 07.2017
Sr. Marketing Executive
ICFAI University Group
03.2014 - 02.2015
Post Graduation - Management (Marketing
Bhartiya Vidya Bhavan
01.2010 - 04.2012
Bachelor of Science - Physics
Malankara Catholic College
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