Summary
Overview
Work History
Education
Skills
Certification
Websites
Languages
Timeline
Generic
Prasanth Sukumaran

Prasanth Sukumaran

Alappuzha

Summary

Results-driven marketing leader with extensive experience in digital marketing strategy and business development at Dictumnet Legal & Compliance Consulting. Proven ability to cultivate client relationships and drive successful campaigns, enhancing brand visibility and achieving strategic objectives. Expertise in developing innovative marketing strategies, forming strategic partnerships, and leading cross-functional teams to deliver measurable results. Strong analytical skills and a deep understanding of market trends enable the optimisation of marketing operations and the improvement of organisational performance.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Head Marketing & Sales

Dictumnet Legal & Compliance Consulting
01.2024 - 01.2025
  • Company Overview: https://megatravelz.com
  • Conducting market research to identify potential clients, industry trends, and competitive landscapes.
  • Cultivating relationships with existing clients to understand their evolving needs and ensure client satisfaction.
  • Collaborating with the consulting team to develop tailored proposals and presentations that effectively communicate the firm's capabilities and solutions to prospective clients.
  • Negotiating terms and contracts with clients to ensure mutually beneficial agreements.
  • Developing and implementing strategic plans to achieve business development goals and targets.
  • Working closely with other departments, such as marketing, consulting, and finance, to align business development efforts with the overall company objectives.
  • Tracking and analyzing business development activities, pipeline progress, and conversion rates.
  • Representing the company in industry events, conferences, and forums to enhance brand visibility and establish thought leadership.
  • Plan, run, and monitor campaigns across platforms such as Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
  • Manage content calendars, promotions, and marketing campaigns.
  • Oversee search engine optimization (SEO) to improve website rankings.
  • Manage search engine marketing (SEM) like Google Ads (PPC campaigns).
  • Collaborate and create contents to develop engaging blog posts, videos, infographics, and social media content.
  • Ensure brand voice and consistency across all digital platforms.
  • Design and execute email marketing campaigns for newsletters, promotions, and lead nurturing.
  • Use tools like Google Analytics, SEMrush, and Meta Insights to track performance.
  • Prepare regular reports on KPIs like traffic, conversion rates, and ROI.
  • Lead and manage a team of digital marketers, designers, and freelancers.
  • Coordinate with external agencies or partners as needed.
  • Keep up with the latest digital trends, algorithm updates, and emerging tools.
  • Https://megatravelz.com

Business Development Digital Marketing

Megatravelz
01.2023 - 04.2024
  • Company Overview: Tour Agency registered in Shillong
  • Planning customized tour itinerary for customers.
  • Generating leads through various channels such as cold calling, email outreach, networking events, and social media.
  • Build the website with the help of Word Press.
  • Create and manage various types of content such as blog posts, articles, videos, infographics, social media posts.
  • Managing and leveraging social media platforms to build brand awareness, engage with the audience, drive traffic, and generate leads.
  • Developing and executing email campaigns to nurture leads, promote services, and maintain customer relationships.
  • Planning and executing pay-per-click advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads.
  • Monitoring and analyzing key performance indicators such as website traffic, conversion rates, engagement metrics, and ROI to measure the effectiveness of digital marketing efforts.
  • Developing comprehensive digital marketing strategies aligned with business goals and target audience preferences.
  • Optimizing digital content to improve search engine visibility and rankings is essential for driving organic traffic.
  • Stay updated with the latest trends, technologies, and best practices in digital marketing.
  • Tour Agency registered in Shillong

Business Development Executive

CES Limited
03.2016 - 09.2016
  • Extensive Market research and Analysis for Customer service and Fraud prevention in US market.
  • Telephone or writing emails to respond to correspondence from customers or to follow up initial sales contacts.
  • Identifying the right prospects and provide them with ecommerce services.
  • Setting up the conference calls with the clients to finalize the deal.
  • Responsible for End to End Sales.

Senior Business Development Executive

Vakilsearch
09.2014 - 05.2015
  • Converting the leads to sales.
  • Helping the clients in deciding the business start up.
  • Provides legal solutions to the clients.
  • Focusing on Company Registration, Tax Registration, Trademark, Copyright, Patent, NGO Registration, Secretarial Compliances, Legal Solutions
  • Accounts.
  • Generating MIS reports.

Senior Business Associate

Abcon Global Solution
06.2012 - 07.2013
  • Prior to starting up business conduct market research and gather all the information required.
  • Prepared detailed business plan.
  • Secure sufficient financial resources for future development or expansion.
  • Network with other small business people establish a support group.
  • Adopt a team approach, work with others in pursuing common goals.
  • Proposes potential business deals by contacting potential partners, discovering and exploring opportunities.
  • Develop a situation analysis of the company including its SWOT to assist in the development of a strategic plan for the future of the business.
  • Ensuring that proper procedures and practices are in place so that maximum efficiency is achieved.
  • Bringing together necessary resources to deliver on client objectives.
  • Assisting in the recruitment, training and development of staff.
  • Dealing with multi business development channels - email marketing, cold calling and LinkedIn.

Placement Consultant

Softlogic
04.2012 - 05.2012
  • Generating enquiries through telephonic counseling.
  • Providing career guidance to fresher/jobseeker through direct counseling.

Customer Support Executive

HCL Technologies Limited
11.2007 - 08.2009
  • Worked with the Marketing Team.
  • For email and fax campaign.
  • Analyzing the companies and determining the segments.
  • Supplier registration for fortune 1000 companies.
  • Worked with the WLR3 process (British Telecom).
  • Dealing with customers by telephone.
  • Responding to customer inquiries related to billing, provisioning.
  • Handling and resolving customer complaints.
  • Obtaining and evaluating all related information in order to handle inquiries and complaints.
  • Escalating unsolved issues to the designated resource.
  • Follow up on customer interaction.

Technical Support Executive

Sutherland Global Services
10.2006 - 06.2007
  • Worked with the Microsoft Frontline team.
  • Deliver service and support to end-users using phone software, via remote connection or over the Internet.
  • Interact with customers to provide and process information in response to inquiries.
  • Gather customer's information and determine the issue by evaluating and analyzing the symptoms.
  • Diagnose and resolve technical hardware and software issues involving operating system, internet connectivity, and more.
  • Research required information using available resources.
  • Follow standard processes and procedures.
  • Identify and escalate priority issues per client specifications.
  • Redirect problems to appropriate resource.
  • Accurately process and record call transactions using a computer and designated tracking software.
  • Offer alternative solutions where appropriate with the objective of retaining customer's and client's business.
  • Organize ideas and communicate oral messages appropriate to listeners and situations.
  • Follow up and make scheduled call backs to customers where necessary.
  • Stay current with system information, changes and updates.

Education

MBA/PGDBM - Marketing, Finance

INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
Banglaore
01.2006

Bachelor of Business Administration -

UNIVERSITY OF MADRAS
Chennai
01.1999

SSLC -

CBSE
Port Blair
01.1999

HSSLC -

CBSE
Port Blair
01.1997

Skills

  • Windows
  • Market research
  • Digital marketing strategy
  • Search engine optimization
  • Campaign management
  • Business development
  • Unix
  • Ubuntu
  • Linux
  • Customer relationship management
  • Content creation
  • Team leadership
  • Problem solving
  • Effective communication
  • Strategic planning
  • Networking skills
  • Lead generation
  • Remote office availability
  • Written communication
  • Teamwork and collaboration
  • Microsoft Word
  • Training & Development
  • Self-Directed
  • Good Telephone Etiquette
  • Organization
  • Problem-solving
  • Troubleshooting
  • Customer relations
  • Customer service
  • Data analysis
  • Competitive analysis
  • Collaboration
  • Active listening
  • Task prioritization

Certification

  • Diploma in Digital Marketing, Esearch Advisors, Chennai, Tamil Nadu, India
  • ISO 27001:2013 Lead Auditor, BSI, Chennai, Tamil Nadu, India
  • ISO 9001:2008 Lead Auditor, BSI, Chennai, Tamil Nadu, India

Websites

Languages

English
First Language
Hindi
Proficient (C2)
C2
Malayalam
Proficient (C2)
C2
Tamil
Proficient (C2)
C2

Timeline

Head Marketing & Sales

Dictumnet Legal & Compliance Consulting
01.2024 - 01.2025

Business Development Digital Marketing

Megatravelz
01.2023 - 04.2024

Business Development Executive

CES Limited
03.2016 - 09.2016

Senior Business Development Executive

Vakilsearch
09.2014 - 05.2015

Senior Business Associate

Abcon Global Solution
06.2012 - 07.2013

Placement Consultant

Softlogic
04.2012 - 05.2012

Customer Support Executive

HCL Technologies Limited
11.2007 - 08.2009

Technical Support Executive

Sutherland Global Services
10.2006 - 06.2007

MBA/PGDBM - Marketing, Finance

INDIAN INSTITUTE OF PLANNING AND MANAGEMENT

Bachelor of Business Administration -

UNIVERSITY OF MADRAS

SSLC -

CBSE

HSSLC -

CBSE

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Prasanth Sukumaran