Prasenjit Ghosh

• Tracked key performance metrics regularly, ensuring constant improvement in account management strategies over time.
• Identified new business opportunities by analyzing industry trends and competitor activities.
• Provided valuable insights to product development teams based on customer feedback, driving innovation in offerings.
• Developed a comprehensive understanding of customers'' needs, enabling targeted up-selling and cross-selling efforts.
• Directed towards sustainable growth in omni channel & D2C customers Pan India.

• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
• Expanded market share through effective prospecting, lead generation, and negotiation skills.
• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• · Experience in handling the Distributor business for the rest of Bangalore, Kolkata & Eastern India.
• · Increase SKU levels and introduce new SKUs through regular market visits and visits to veterinary doctors.
• · Outlet market share increased through the display and proper use of the allocated budget through promotional and merchandising activity.

· Responsible for yearly area preparing budget and SKU-wise sales forecasting and periodic review.

· Implementing sale plan and sale strategy achieving the Primary and secondary sales for assigned areas, and ensuring ROI for the franchise.

• Analyzed sales data and kept up to date with market trends.
• Increased territory sales by implementing effective sales strategies and building strong customer relationships.
• Expanded client base through proactive prospecting and lead generation efforts.
• Achieved consistent sales growth by setting ambitious targets and devising action plans to reach them.
• Experience in handling the Distributor business for the rest of Bangalore, Kolkata & Eastern India.
• Appoint new distributors and wholesalers.
• Implementing sale plan and sale strategy achieving the Primary and secondary sales for assigned areas, and ensuring ROI.
• Directly reporting to R.S.M on daily, weekly, and monthly sales figures and competitor’s activity in the market and compiling and analyzing secondary and primary sales figures, and coverage data for the entire East.

• Collaborated closely with marketing teams to develop targeted promotional campaigns that drove higher sales volume in the territory.
• Accountable for managing all brands of UB like Kingfisher Strong, Kingfisher Premium, Kingfisher Blue, Ultra, Ultra Max, Kalyani Black Label, Heineken, Bohemia across the market.
• Managing Salesforce productivity and efficiency by analyzing the D.S.M report status and working.
• Increasing Outlet market share through display & promotional activity and merchandising activity
• Directly reporting to Branch Manager.

• Responsible for Sales and distribution in South Kolkata, South 24pgs handling distribution network channel Sales for brands like Anne French.
• Mounting new business through institution sales.
• Help to increase selling time, and productivity by administering foot route coverage plan & outlet listing by display & promotional activity and merchandising material.
• · Directly handling team and managing Salesforce productivity and efficiency by analyzing the executive’s report status and work.

· Responsible for the Secondary and Primary Kolkata, Rest of Kolkata Channel Sales.

· Responsible for the sales of a product like Saridon, Polycrol, IPILL, Lacto Calamine, Tetmosol Workz, Triactive, Itchmosol, Lacto face wash.

· Skilled in handling a large team size TSO, Merchandiser, and Promoters.

· Experienced in new product launching.

· I was responsible for Primary and secondary sales in Kolkata, Rest of Bengal & Sikkim.

· Taken responsibility for sales of brands like Chancellor, Panama, and Chancellor Exclusive, and successfully launched the new product Golden Cigaro.

· Managing Salesforce productivity and efficiency by analyzing the 7 JSS and 30 DSM’s report status and working.