Prashank Kaushik
Ghaziabad
Summary
Dynamic marketing professional with a proven track record, excelling in digital marketing and brand management. Expert in crafting impactful marketing strategies and optimizing conversion rates, achieving 20k app downloads in a week. Strong communicator and data-driven strategist, skilled in Google Analytics and A/B testing to enhance customer engagement.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Freelancer
Freelancer
Ghaziabad
11.2023 - Current
- Utilized strong communication skills to collaborate with clients, stakeholders, and team members.
- Monitored analytics to track and measure the performance of content..
- Analyzed data from various sources to produce meaningful insights into customer behavior.
- Created Marketing Strategies, Plans, and Budget allocation planning for Clients like Eureka, Moxi beauty, B2A Labs, Wealthy Owl, etc.
- Managing different vendors for Clients.
Founder/Marketing Head
Ursa Majoria
12.2018 - 10.2023
- Spearheading the organization as the Marketing & Analytics Lead and Strategist
- Working on Marketing Collateral, Campaigns, Market research, Content strategies, and Business communication for Clients including, Zebi Data, Helo App, Confederation of Indian Industry, CII Big Picture Summit, CII IETF, Somish, and numerous more
- Plan, develop and execute a branding strategy for clients
- Create and manage a calendar for all marketing activities
- Set, manage, and measure an annual marketing budget for campaigns
Marketing Manager
Syncrasy Technologies/ Kassio
10.2021 - 01.2023
- Created a campaign for app downloads and reached 20k downloads in a week of beta launch with more than 50% registered users
- Helping the Management with the presentations and plans for investor meetings and creating a positive image for founders
- Working on whitepapers, brand documents, and adding affiliate channels for better engagement on the product
- Handled the overall Marketing and communications of the organization
- Creating plans, and budgets and executing the campaigns with the team
- Maintaining the public Image of the organization in the market
- Led a team of 20 including marketing professional's content writers, analytics professionals, graphic designers, and a technical support team
Assistant Marketing Manager
Tokenasia Platform
03.2018 - 12.2018
- Making Marketing Strategies and Budget Plans for Clients
- Maintaining Google AdWords & Facebook Adverts Account for Clients
- Working on Client's White paper by carrying out Competitor, Trends & Technical Research Work
- Working with the content and creatives team to carry out the weekly tasks for Branding
- Working on planning, implementation & performance review for different offline Social Media Campaigns
- Using Google Tag Manager and Google Analytics to drive insights from customer's behaviour
- Help in Creating Landing Pages & maintaining Conversion Rate on Landing Pages for Clients
- Working closely with PR team to keep in check with all press releases and handling event activities for Clients
- Managed content creation for newsletters, blogs, and promotional materials.
Digital Marketing Consultant
Unyscape Infocom
Noida
03.2017 - 03.2018
- Maintaining Google AdWords & Facebook Adverts Account for Clients like QSLeap, Edureka, Wiser Advisor, Manya - The Princeton Review and an Inhouse Project
- Working on Analytics Front and obtaining results by AB Testing on VWO Tool for Domino's
- Creating tags & goals on Google Tag Manager and Google Analytics to drive insights from customers behaviour
- Handling day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation & performance review of social media pages
- Maintaining Conversion Rate Optimization on Landing Pages for Clients
- Creating Landing Pages, Operating Research Work & working with Creatives Team on Designs for Clients
- Working with SEO team on creating & acquiring Meta Title and Meta Description for websites
- Managed social media campaigns to increase brand engagement and reach.
- Conducted market research to identify trends and target audiences effectively.
Digital Marketing Executive
Webartha Services
New Delhi
01.2016 - 01.2017
- Managed the Digital Marketing campaign for Simply Digital, a digital education portal
- Managed Digital Marketing Brand campaigns including Creative Development, Wire frames, Website refreshes & Micro-site development, social media marketing & Social media management for clients
- Day-to-day Search Engine Marketing (SEM) activities including campaign planning, implementation & performance review of social media pages
- Assisting the company's Business Development team in developing proposals within the digital marketing segment
- Evaluating the effectiveness of marketing programs, providing market analysis & insights to senior brand managers
Education
B. Tech - Information Technology
Ajay Kumar Garg Engineering College
UP01.2015
Science
Commercial Sr. Sec. School
New Delhi01.2010
High School Diploma -
D.A.V. Public School
Ghaziabad01.2008
Skills
- Marketing Strategy
- Digital Marketing
- Social Media Marketing
- Brand Management
- Conversion Rate Optimization
- Public Relations
- Content Strategy
- Email Marketing
- Influencer Marketing
- A/B Testing
- Token Economics
- Crypto Analytics
- Data Attribution
- Cohorts Analysis
- Google Analytics
- Google Tag Manager
- Adjust
- Appsflyer
- Unbounce
- VWO
- Adobe Photoshop
- Microsoft Office Suite
- Hotjar
- Google Data Studio
- Branding strategy
Certification
- Strategic management and business excellence, INSEAD X HERO VIRED, 02/01/24 - 07/31/24
- SAP trainee, Minda Corporation Limited, 06/01/14 - 07/31/14
- CCNA, NETWORXX, 10/01/13 - 01/31/14
Personal Information
Date of Birth: 09/23/92
Timeline
Freelancer
Freelancer
11.2023 - Current
Marketing Manager
Syncrasy Technologies/ Kassio
10.2021 - 01.2023
Founder/Marketing Head
Ursa Majoria
12.2018 - 10.2023
Assistant Marketing Manager
Tokenasia Platform
03.2018 - 12.2018
Digital Marketing Consultant
Unyscape Infocom
03.2017 - 03.2018
Digital Marketing Executive
Webartha Services
01.2016 - 01.2017
B. Tech - Information Technology
Ajay Kumar Garg Engineering College
Science
Commercial Sr. Sec. School
High School Diploma -
D.A.V. Public School