Prashank Saxena
Chennai
Summary
Data-driven Digital Marketing professional with 7 years of experience managing and scaling performance marketing programs across global markets. Strong expertise in Google Ads, App marketing, measurement, and optimisation, with hands-on ownership of large budgets, multi-market campaigns, and client-facing strategy. Experienced in experimentation, mentoring juniors, and driving measurable business impact through Google's advertising solutions.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Sr. Analyst - Paid Search
Dentsu
Chennai
03.2024 - Current
- Manage and optimise high-budget Google Ads programs across Search, App, Display, and YouTube.
- Support global clients with performance strategy, execution, and reporting, ensuring alignment with business goals.
- Drive optimisation through audience insights, keyword strategy, and experimentation.
- Partner with cross-functional teams to deliver scalable, measurement-led solutions.
- Mentor and review work of junior analysts to improve output quality and performance thinking.
Digital Marketing Associate
Accenture
Gurugram
10.2021 - 01.2024
- Developed and executed data-driven Google Ads strategies for E-commerce, B2B, and B2C clients across UK, EMEA, and APAC.
- Planned, launched, and optimised campaigns to improve adoption and performance of Google advertising products.
- Delivered consultative recommendations based on performance trends, attribution insights, and business objectives.
- Worked closely with stakeholders to resolve challenges and unlock growth opportunities.
- (Client: Google)
Senior Digital Marketing Executive
Mahatta Art Pvt. Ltd
New Delhi
07.2020 - 10.2021
- Managed multi-channel paid media across Google Ads, Meta, LinkedIn, and Quora.
- Improved lead generation performance, achieving a 25% increase in leads within 4 months.
- Leveraged analytics tools to optimise efficiency and engagement.
Digital Marketing Executive
Dhampur Green
New Delhi
03.2019 - 07.2020
- Executed paid advertising strategies to increase website traffic and sales.
- Conducted keyword research and performance-led optimisation to improve campaign efficiency.
Education
Bachelor of Business Administration - Marketing
CSJMU University
01.2017
Skills
- Performance Marketing
- App Growth
- Google Ads
- Apple Search Ads
- Measurement
- Attribution
- GA
- GA4
- Tag Manager
- Looker Studio
- SA360
- DV360
- Budget Pacing
- ROAS Management
- Experimentation
- A/B Testing
- Client Management
- Stakeholder Management
- Mentoring
- Review of Junior Analysts
Websites
Certification
- Google Ads Search Certification, Skillshop
- Advanced Google Analytics Certification, Skillshop
- Marketing Data Analysis & Visualization, Coursera
Languages
English
Hindi
Key Client Experience
- UNIQLO, App Marketing (Google Ads & Apple Search Ads), Managed medium to large-scale app budgets, scaling up to £80K+ during peak periods (e.g. Black Friday)., Owned app campaigns across UK, FR, DE, ES, IT, SE, DK, LU, NL, and BE., Led campaign creation, restructuring, audience optimisation, and budget distribution across markets., Performed regular hygiene checks to maintain campaign health and measurement accuracy.
- HORNBLOWER, Take Walks, Walks of Italy, Devour, Owned end-to-end performance for three major accounts with medium to large budgets across multiple locations., Maintained ROAS and CPA targets as defined by the client through continuous optimisation., Led client calls, sharing performance insights, trends, and recommendations., Managed full lifecycle: keyword research, campaign builds, SQRs, optimisation, and scaling., Demonstrated strong intra-month optimisation, balancing volume growth and efficiency across fluctuating demand periods.
- PROCODE (Utilita UK), Acted as sole account owner, responsible for strategy, execution, and client communication., Built the account from scratch, including keyword research, campaign structure, and ad copy direction., Managed weekly client updates, budget pacing, SQRs, and ongoing optimisation.
Experimentation And Optimisation
- Ran A/B tests on ad copy, analysing performance to improve CTR and conversion efficiency.
- Applied experiment learnings to refine messaging and optimise campaign outcomes.
Hobbies and Interests
- Photography
- Travelling
Timeline
Sr. Analyst - Paid Search
Dentsu
03.2024 - Current
Digital Marketing Associate
Accenture
10.2021 - 01.2024
Senior Digital Marketing Executive
Mahatta Art Pvt. Ltd
07.2020 - 10.2021
Digital Marketing Executive
Dhampur Green
03.2019 - 07.2020
Bachelor of Business Administration - Marketing
CSJMU University