Prashant Kothari

• Taking care of all the administrative and marketing activities for the center
• Being part of a large corporation and building a niche business model is always challenging
• With a proven record of running campaigns and digital training, responsible for the following parts:

- Team building and training

- Employee Training and development with HR

- Creating sales module for new hires

- Monitoring and developing Digital Campaign

- Revamping of site, email campaign, Ad words, FB ads etc

- Monitoring and creation of financial reporting mechanism.

• Responsible for training the Post Graduate trainees in the domain of Digital marketing and media entrepreneurship
• Taking care of 360 degrees marketing communications for the brand India Today Media Institute
• With a proven record of admission and other brand communication activities . Head- Admissions and Marketing
• Collaborated with leadership to identify skill gaps, resulting in tailored development solutions.
• Used Google and Meta to design Live training for new hires and increase company retention and productivity rates.

• Managing 80-100+ team members with Sales (Customer Adoption) and customer service targets (C-Sat) per alignment of client metrics
• Define and drive Sales and Revenue targets for Ops team Responsible for Performance and People Management
• Supporting team leaders in identifying levers to improve direct sales through operational metrics and developing capabilities
• Working with teams in other verticals and providing guidance in multi skilling sales rep to attain targets Identify new verticals for expansion, grooming partners to increase reach and revenues
• Good commercial, presentation and analytical skills
• Providing strategic support to agencies from Sales and customer service perspective and working for clients working on Sales and Customer Service (Inbound & Outbound)
• Well versed with MS office

• Managed and trained team of SMEs and Trainers as per business requirements. -Responsible for End to end product ( digital Marketing) training and throughput for the batches
• Maintained QoQ throughput for >90%. - Drove Revenue and complex product implications for high-spending accounts.
• Conceptualized TNI calculator to forecast upcoming challenges and took initiative to resolve them.
• Created a Change management process and successfully implemented three lines of business.
• Tools involved Google Ads, Merchant center, and Analytics
• Conceptualized and worked as SME for self learning and Performance Management of team and Customer Satisfaction.
• Improved team efficiency by streamlining processes and implementing innovative management strategies.

• Creating content and Playbook for high value customer interaction and implemented to improve
• Created Automated TNI calculator which effectively improved win rate for process by 12% Q/Q
• Created Vendor( advertiser) training module to improve connectivity and Engagement with reps
• Accountable for driving numbers and awarded best trainer for QoQ throughput and change management.

• Business development, client acquisition, and revenue generation
• Maintained QoQ >100% target attainment
• Strategic Consulting, including business plan & sales strategy development
• Implementing marketing and sales strategies for new business opportunities
• Managing key corporate accounts

Clients: Maruti, ITC, NIFT, Aircel, Confluence media Pvt ltd., Kaavya, YOUWECAN. Northeast Today, Seema Sandesh, Tourism Asia. Gurgaon Chess And Table Tennis Association

• Managing client briefs, make presentations, negotiate contracts and secure orders for the company
• Logistics arrangement as per the requirements
• Pitching for new accounts and creating tie- up opportunities

Managed Key Clients: Maruti, ICI, Whirlpool, Apollo Tyres, Bharti Airtel, Nokia, Pizza hut

• Brand and Marketing strategy, planning and execution of marketing plans to deliver business objective
• Managing client briefs, making presentations, negotiating contracts and securing orders for the company
• Managing and creating new vendors
• Audio Visual Production. (Script to Presentation)