Prashant Kothari
Gurugram
Summary
With over 14 years of diverse professional experience in sales and marketing, vendor management, learning and development, and Digital Marketing. I am a Strategy Operations Consultant at WNS, running operations for Google India's inside sales and building sales capabilities across verticals. I am a Google certified professional with a master's degree in Arts, Entertainment, and Media Management and a bachelor's degree in Journalism and Mass Communication.
Overview
14
14
years of professional experience
5
5
years of post-secondary education
Work History
Senior Manager, Digital Agency Partner Programme
WNS Global Services
7 2022 - Current
- Managed SEM/PPC & social media day-to-day operations with agencies and internal stakeholders to drive organic traffic to the website
- Executed and optimized paid digital campaigns (social as well as content syndication) for targeted outreach to specific accounts and personas
- Measured and reported Google analytics and account intelligence metrics
- Created and implemented the social media strategy across LinkedIn, Facebook, Twitter, YouTube, & Instagram for brand awareness & engagement.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
Deputy Manager Operations
WNS Global Services
03.2021 - 06.2022
- Managed and trained teams of Subject Matter Experts (SMEs) and Trainers
- Responsible for end-to-end product (digital marketing) training and throughput for batches
- Maintained Quarter-on-Quarter (QoQ) throughput for >90%
- Drove revenue and managed complex product implications for high-spending accounts
- Conceptualized training needs identification (TNI) calculator to forecast upcoming challenges.
- Implemented new systems for tracking key performance indicators, resulting in improved decision-making capabilities.
Assistant Manager - Training
WNS Global Services
02.2019 - 03.2021
- Created content and playbooks for high-value customer interactions, leading to improvements
- Developed an automated TNI calculator which increased win rate for the process by 12% Q/Q
- Designed and implemented vendor (advertiser) training modules to improve connectivity and engagement
- Accountable for driving numbers and awarded best trainer for QoQ throughput and change management.
Business and Center Manager
Zee Learn Ltd
06.2018 - 02.2019
- Managed all administrative and marketing activities for the center
- Led team building and training initiatives
- Developed sales modules for new hires and monitored digital campaigns
- Revamped site, email campaigns, AdWords, and Facebook ads
- Created financial reporting mechanisms.
Digital Marketing Executive
India Today
04.2015 - 02.2019
- Trained postgraduate students in digital marketing and media entrepreneurship
- Managed 360-degree marketing communications for the India Today Media Institute
- Achieved record admissions and implemented brand communication activities.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies and worked closely to meet numbers.
- Increased Digital revenue by 300% Y-o-Y for 2016-17,
Project Management Executive
Broadcast2World
05.2013 - 03.2014
- Managed business development, client acquisition, and revenue generation
- Achieved quarterly target attainment of over 100%
- Developed marketing and sales strategies for new business opportunities
- Managed key corporate accounts.
Business Development Executive
Confluence Media Pvt Ltd
04.2012 - 04.2013
- Managed client briefs, made presentations, negotiated contracts, and secured orders
- Handled logistics arrangements as per requirements
- Pitched for new accounts and created tie-up opportunities.
Client Servicing and Operations
Gravity Entertainment
04.2010 - 02.2012
- Managed key clients including Maruti, ICI, Whirlpool, Apollo Tyres, Bharti Airtel, Nokia, and Pizza Hut
- Developed brand and marketing strategies, and executed marketing plans
- Managed client briefs, made presentations, negotiated contracts, and secured orders
- Managed and created new vendors
- Produced audiovisual content from script to presentation.
Education
Master of Arts in Arts, Entertainment, and Media - Media Management
The ICFAI University, Tripura - Distance Learning
New Delhi 05.2004 - 05.2007
Bachelor of Arts in Journalism and Mass Communication - Journalism And Mass Communication
Amity University, New Delhi
Noida 05.2002 - 05.2004
Skills
SEO/SEM
Timeline
Deputy Manager Operations
WNS Global Services
03.2021 - 06.2022
Assistant Manager - Training
WNS Global Services
02.2019 - 03.2021
Business and Center Manager
Zee Learn Ltd
06.2018 - 02.2019
Digital Marketing Executive
India Today
04.2015 - 02.2019
Project Management Executive
Broadcast2World
05.2013 - 03.2014
Business Development Executive
Confluence Media Pvt Ltd
04.2012 - 04.2013
Client Servicing and Operations
Gravity Entertainment
04.2010 - 02.2012
Master of Arts in Arts, Entertainment, and Media - Media Management
The ICFAI University, Tripura - Distance Learning
05.2004 - 05.2007
Bachelor of Arts in Journalism and Mass Communication - Journalism And Mass Communication
Amity University, New Delhi
05.2002 - 05.2004
Senior Manager, Digital Agency Partner Programme
WNS Global Services
7 2022 - Current
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