Prashant Kumar Tyagi
Noida
Summary
Sales and operations leader with 9+ years in edtech, focused on developing offline sales channels and optimizing lead management processes. Achieved revenue growth from 70 lakh to 1 crore through effective lead strategies. Enhanced student engagement across 500+ colleges in North India via strategic partnerships and outreach initiatives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Outreach Manager
Testbook
Noida
11.2023 - Current
- Established partnerships with colleges and universities to enhance academic programs and career initiatives.
- Coordinated student engagement activities, including webinars, workshops, and career awareness sessions, to foster student involvement.
- Increased student participation in various company programs through targeted outreach efforts.
- Cultivated relationships with college authorities, professors, and placement officers, facilitating ongoing collaboration.
- Promoted certification programs and skill development initiatives to boost student employability.
- Coordinated campus events, both online and offline, ensuring successful execution.
- Served as primary contact between company and educational institutions for smooth communication.
- Analyzed engagement metrics and outcomes, delivering comprehensive reports to management for informed decision-making.
Associate Operations Manager
BYJU'S Exam Prep
Noida
10.2021 - 10.2023
- Increased revenue from 70 lakh to 1 crore through strategic lead assignments.
- Managed lead lifecycle from creation to distribution, ensuring optimal assignment and hygiene.
- Utilized advanced filters for effective lead distribution.
- Tracked lead assignments daily, ensuring high data quality and integrity.
- Compiled post-sales revenue reports and developed sales dashboards to provide actionable insights.
- Maintained attendance and planning data to support sales team operations.
- Oversaw attendance management for Byju's offline center workshops nationwide.
Business Development Manager
Gradeup
Noida
02.2021 - 09.2021
- Generated 500 daily signups and leads with a team of 5.
- Achieved daily sales of 100 membership cards and 10 courses, averaging 500 per transaction.
- Sold 100 membership cards and 10 courses daily through online and offline channels.
- Activated Mukherjee Nagar & Gandhi Vihar location. And distributed 2000 pamphlets daily.
Business Development Manager
Testbook
Delhi
04.2020 - 02.2021
- Managed inside sales team of 50 members, achieving thirty lakh weekly with 60,000 average order value.
- Achieved 10% conversion rate on organic leads, 5% on marketing leads, and 2% on paid leads.
- Monitored end-of-day expectations, aligning team efforts to increase closure rates.
- Conducted evening meetings to review daily performance, addressing challenges to enhance team effectiveness.
- Scheduled cross-functional meetings with marketing and category teams to analyze lead conversion data.
- Facilitated one-on-one sessions with underperforming business development representatives to identify obstacles and enhance motivation.
Assistant Manager - Marketing & Sales
Testbook
Delhi
04.2019 - 03.2020
- Generating 10-12 Lakh revenue monthly with 10-12 people of the team. Leads were coming through offline+online sources (Avg ticket size 2000).
- Managed offline learning center and field sales team while overseeing all operational tasks for the center.
- Executed branding and marketing initiatives through banners, hoardings, and campaigns in bookshops, libraries, and PGs.
- Increased Testbook presence by onboarding 100 PGs, libraries, and bookshops as sales locations.
- Conducted daily team reconciliations and maintained team tracker and dashboard for performance monitoring.
Team Leader- Marketing & Sales
Testbook
Delhi
04.2018 - 03.2019
- Closed B2B sales through effective coaching and collaboration with individual tutors.
- Established partnerships with 50 PGs, libraries, and bookshops to expand Testbook's sales network.
- Executed branding and marketing strategies through banners, hoardings, marketing campaigns, and partnerships with bookshops, libraries, and PGs.
- Drive walk-in team and increase 2x walk-in footfall. Avg per ME 100-120 per day.
- Conducted daily reconciliation of team activities and maintained team tracker and dashboard to ensure alignment with targets.
- Generating 4-5 Lakh revenue monthly from field with 7-8 people of team (Avg ticket size 1000).
Marketing Executive
Testbook
Delhi
07.2017 - 03.2018
- Facilitated 150 to 200 daily registrations and signups at front desk, enhancing customer engagement.
- Selling 15-20k daily on field with avg ticket size of 500. Also, Onboard 7-8 libraries & PG daily.
- Executed offline marketing campaigns, including pamphlet distribution and organizing umbrella and bike rallies to increase brand visibility.
- Persuaded 80 to 100 students each day to participate in demo tests through effective communication.
Education
PGDM - Business Management
NMIMS
Mumbai12-2023
BA - English, Political, Economics
CCSU
Meerut12-2019
Intermediate - PCM
CPS
Siyana, Bulandshahr06-2014
Skills
- Digital outreach strategies
- Outreach initiatives
- Sales expertise
- Field sales expertise
- Account management
- Partnership development
- CRM proficiency
- LeadSquared management
- Marketing strategies
- Team leadership
- Networking skills
- Self motivation
Certification
CCC (NIELIT)
Awards
- Star Performer, Testbook, 07/19
- Backbone Award, Byju's Exam Prep, 04/23
Languages
- English
- Hindi
Timeline
Outreach Manager
Testbook
11.2023 - Current
Associate Operations Manager
BYJU'S Exam Prep
10.2021 - 10.2023
Business Development Manager
Gradeup
02.2021 - 09.2021
Business Development Manager
Testbook
04.2020 - 02.2021
Assistant Manager - Marketing & Sales
Testbook
04.2019 - 03.2020
Team Leader- Marketing & Sales
Testbook
04.2018 - 03.2019
Marketing Executive
Testbook
07.2017 - 03.2018
PGDM - Business Management
NMIMS
BA - English, Political, Economics
CCSU
Intermediate - PCM
CPS