BigQuery
Prashant Mahanti
Senior Marketing Manager
Hyderabad,TG
Summary
A data-driven strategic marketer with 11 years of experience in the IT product and services industry, I've cultivated expertise across diverse regions like North America (US & Canada) and ANZAC. My passion lies in driving results through content marketing, demand generation, account-based marketing, and strategic campaign management – areas that consistently form the core of my contributions.
Overview
11
11
years of professional experience
4
4
Certifications
3
3
Languages
Work History
Senior Marketing Manager
Nvizion Solutions
04.2024 - Current
- Conducted in-depth market research to identify new business opportunities for Data Management (Informatica & Stibo) and eCommerce (BigCommerce, SAP Commerce Cloud, Oracle Commerce Cloud) solutions in KSA, Bahrain, and Dubai.
- Developed strategic marketing campaigns to drive expansion into these key Middle Eastern and North American Market to promote our Informatica and Stibo expertise.
- Planned and executed successful marketing strategies for events, resulting in a measurable and positive return on investment (ROI).
- Developed a data-driven content strategy that targeted specific buyer personas across social media platforms. With these insights I was able to execute funnel and pillar content strategy.
- Increased return on advertising spend by analyzing campaign performance and strategically reallocating budget to high-performing channels.
- Was part of Nvizion's rebranding and User Experience team whose objective was to revamp the complete brand messaging and establish them as a premium data management Infortmatica partner.
Director of Marketing
ETG Digital
8 2022 - 03.2024
- Led the Marketing and Business Development team at ETG Digital, driving brand image, pipeline generation, and revenue growth.
- Planned and strategized account based marketing initiatives to target mid commercial and enterprise level commerce businesses.
- Streamlined email outreach using Salesforce Pardot, resulting in a significant increase in qualified leads, meetings and closures for our US Sales teams.
- Led cross-collaboration with marketing technology leaders (YotPo, Commercient) to amplify social media presence and brand awareness.
- Established a comprehensive Marketing and Sales Tech Stack, providing data-driven insights for targeted campaign messaging.
- Supported Sales team event initiatives by planning and strategizing the entire outreach with the objective of getting sales qualified calls and closures.
- Planned funnel and pillar content marketing strategies for organic lead generation, achieving significant improvements in organic traffic and inbound marketing qualified leads from targeted geographies (US and Canada).
Senior Marketing Manager
AppShark Software
12.2019 - 08.2022
- Primarily responsible for the formulation of Inbound Lead Generation Strategy with the sole purpose of assisting On Site Sales team with their revenue generation efforts
- Responsible for generating demand for our existing in-house Salesforce products like AppShark Connect, Bank Connect and Yealink Autodialer App
- Setting up Content and Publishing Calendar for the Team and aligning them with Marketing & Sales Objectives
- Generating Marketing reports to assess the channels which are working and tuning them further to deliver MQL's using tools like Leadlander & Hubspot
- Running industry specific marketing email outreach to generate MQL's using MailChimp and AutoKlose and Pardot
- Working with agency based out of US and setting up campaign guidelines
- Creating Goto marketing materials like eBooks, Newsletters, and blogs
- Generating Inbound leads from Content
- The initiatives strategized by me saw an average of 6 MQL's per month
- Responsible for the success of Account Based Marketing initiatives with the sole aim of upselling our allied products and services to existing accounts and aligning new accounts and nurturing them up for closure by our Sales Team
- Responsible for generating demand for our offshore tech resources using multi-channel marketing techniques like content marketing, social media and other off-site methods.
Content Marketing Manager
Fission Infotech
12.2018 - 11.2019
- Creation of Optimized Content for their inbound lead generation
- Setting up publishing guidelines and content calendar for the content writing team
- Running paid ad campaigns for their social media handles
- Social Media Marketing and Branding Strategy
- Creating GoTo Marketing Material like eBooks, Whitepapers, videos and blogs.
Content Specialist
Jiva Infotech
12.2016 - 08.2018
- Writing Blogs, eBooks, Whitepapers and Case Studies
- Creating GoTo Marketing Materials such as Infographics and Social Media Posters and PPT's
- Keyword Analysis and Market Research
- Running Marketing automation campaigns using tools like Active Campaign and MailChimp
- Was part of the team to do product research and prepare a GoTo Marketing plan to launch our Magento Connector product in the Australian Market
- Conducting Competitor analysis on their products, services, and Marketing Strategy to gauge target audience.
Marketing Analyst
BCC Software
02.2015 - 05.2016
- Worked for AXA Insurance Client location at Bangalore
- Was part of the client's market research team and was tasked for creating travel alerts for their clients all over the world
- Conduction of Market Research before the launch of their insurance or financial services at any geographic location
- Maintenance of their Travel Website and Updating their embassy information portal.
Acquisition Manager
Right Horizons Pvt Limited
04.2013 - 07.2014
- In this role as an Acquisition Manager was tasked with generating sales through digital and on field means
- Running paid ad campaigns with the intent to generate inbound sales enquiries
- Handling Social Media handles of the company
- Handling financial accounts of HNI's.
Education
MBA - Marketing, HR
Bharati Vidyapeeth Deemed University
Pune, MHBBA - Marketing, HR
Gayathri Vidhya Parishad (Deemed University)
Visakhapatnam, APBoard of Intermediate - BiPC
Andhra Muslim College
Guntur, APSkills
Account Based Marketing
Content Marketing & Strategy
Strategic Planning
Multi Channel Marketing
Customer Acquisition & Demand Generation
Marketing campaigns
Data Research Analysis
Influencer Marketing
Event Marketing & Strategy
Product Marketing
SEO Optimization
Customer Segmentation
Certification
HubSpot Certified Content Marketer
Software
SQL
R
Salesforce Marketing Cloud
Salesforce Pardot (Account Engagement)
Timeline
Senior Marketing Manager
Nvizion Solutions
04.2024 - Current
Senior Marketing Manager
AppShark Software
12.2019 - 08.2022
Content Marketing Manager
Fission Infotech
12.2018 - 11.2019
Content Specialist
Jiva Infotech
12.2016 - 08.2018
Marketing Analyst
BCC Software
02.2015 - 05.2016
Acquisition Manager
Right Horizons Pvt Limited
04.2013 - 07.2014
Director of Marketing
ETG Digital
8 2022 - 03.2024
MBA - Marketing, HR
Bharati Vidyapeeth Deemed University
BBA - Marketing, HR
Gayathri Vidhya Parishad (Deemed University)
Board of Intermediate - BiPC
Andhra Muslim College
HubSpot Certified Content Marketer
Adobe XD Certification in Mobile Designing
Salesforce Market Cloud Certified
Google Data Analytics (SQL)
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