PRASHANT MISRA

Achievements:

• In the last one year have been part of 12 integrated pitches from the Agency
• Won two accounts – Rio Tinto and Swiss Beauty
• 100% revenue growth in a retainer account for 4+ years Numeric UPS, a Legrand Group of Company.
• Successful product launches of various Single and Three Phase UPS in Numeric UPS
• End to end plan and execution for Rio Tinto and Numeric with internal communication for Employee Engagement activities.
• Govt Events – Khelo-India Bangalore edition and PMO Event of ITU R&D and 6G Launch
• Corporate Events – 150 years of PWC, ABP Network's PM event, etc.
• Certifications in AI to add to my understanding of how to add value and optimize cost
• Learnt to integrate various channels of marketing ( e.g. OOH, Experiential, Events, Channel Sales and Digital Marketing) to promote a brand and its communication
• Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.

Responsibilities: Reporting to COO The Max Group

• Spearheading a team of 10+ digital mavericks across client servicing, planning, creative technology, social media marketing, Media Planning side. Integrating with experiential team for Digital side of the promotions and seamlessly integrating it with marketing objectives
• Consolidating existing client relationships and acquiring new ones
• Helping other teams with Digital inputs in integrated pitches and helping in execution
• PnL responsibility for the Digital Services
• Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
• Collaborated with senior management to develop strategic initiatives and long term goals.
• Identified opportunities to improve business process flows and productivity.
• Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.

Professional Growth:

• AVP and VP – Operations & Process Compliance

Key Achievements:

• Two TVCs in 2020 – 2021 – Dhampur Sugars & Haier Appliances
• Influencer Campaign – Haier Holi Challenge, 60 influencers with hook step and a tune. To generate UGC and awareness
• Candy – Digital only brand, lead the team from Agency side to launch the brand in India
• Account Lead from the Agency for Haier Appliances for 5 years, catering to their Digital Marketing and BTL Creative planning and execution

Responsibilities: Reporting to the MD and Group CEO

• Spearheading a team of 15+ digital mavericks across client servicing, planning, creative technology, social media marketing and Media Planning side
• Managed one of the largest Key Accounts for the agency such as: Haier Appliances, Escorts India Ltd., Dhampur Sugars, Triveni Engineering India Ltd.
• Leading integrated marketing activities by infusing new strategic ideas and participating in business planning along with annual budget phasing, new launches, content management, customer segmentation and competition mapping
• Conceptualizing and formulating digital brand campaigns with the help of Social Media, Media Planning teams, keeping in mind the brand objective and data-driven targeting approach
• Supporting the overall operations management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability
• Developing, reviewing and reporting on the business development division’s strategy, ensuring the strategic objectives are well understood and executed by the team
• Steered business operations for the profit center with a view to realize pre-planned sales and revenue targets, formulating profit center budget for operational / business development activities
• Representing Agency for Cost Excellence Committee and POSH committee
• Facilitating US GAAP and SOX compliance; Hiring, leading & training team for smooth operations
• Leading the revenue audit for the Agency with E&Y and KPMG
• Demonstrated proficient leadership skills to motivate employees and build competent teams.

Key Result Areas:

• Identified industry verticals, namely- BFSI, IT/ITES and Creative/Advertising
• Managed key clients including HSBC, Macquarie Bank, Solutions Digitas
• Formulated business entity, managed hiring & retention, business development, client servicing, budgeting & cost control along with legal & financial coordination