Prashant Mohan Gupta
Gurgaon
Summary
Experienced professional having 10.5 years of work experience across Retail, Hospitality, FMCG, Automotive etc. I have previously led team sizes of 250+ and worked across companies such as OYO, Citibank ,Cars24 etc.
Currently working as a Director for India franchise expansion at Battery Smart based out of Gurgaon with core job being to plan & expand the franchise network across north India with the aim of optimizing utilization & swap revenue.
Overview
9
9
years of professional experience
Work History
Director - Expansion
Battery Smart
05.2023 - Current
- Expanded the network from 360 stations to 820 franchise stations in 2 quarters while increasing the per month productivity from 48 to 80 stations
- Pivoted to a network planning based model based on choking locations, IOT map, demand routes, wait times, escalation tickets and stations closed due to safety issues - resulting in improved cohort level utilisation of hitting 4 SBD in 3 months from existing 5 months
- Increased per battery sign up and overall revenue by 26% in a quarter while increasing average ticket value of franchise from 4.2L to 5L
- Launched 5 new cities in the network from scratch across UP & Bihar
- Introduced app based productization of franchise onboarding process from lead generation, KYC & payment verification & final battery allocation.
Business Unit Head - North
Homelane
08.2022 - 04.2023
- Leading a team of 250+ employees for NCR, Jaipur & Lucknow across sales, operations and design
- Managing PnL including driving annual sales of $22.5 million, a CM2 target of 20% & CAC at 5%
- Drive customer acquisition with marketing for online & offline channels as well as B2B tie ups
- Took New initiatives like launching custom quote, opening new retail centres in Dwarka & Greater Noida
- Expanding Ghaziabad & Lucknow from Studio to XP formats.
Senior General Manager - Retail Head North
CARS24
01.2022 - 07.2022
- Leading a team of 250+ employees across NCR, Jaipur, UP & Uttrakhand for supply, retail ops and B2B sales
- Increased conversion from 17% to 21% and driving efficiency for targeted CM2
- Integrating Retail store and Home inspection CJ allocation for higher efficiency
- Driving conversion, margin, CX experience and dealer experience parameters for an annual GMV of $110 million.
General Manager - Retail Head NCR
CARS 24
07.2021 - 12.2021
- Heading 37 retail stores across Delhi NCR which accounted for 15% of overall business
- Increase conversion from 14.5% in Aug to 21% by Jan by structurally targeting input & output metrics like auction raise, target price hit conversion etc
- Driving conversion, margin, CX experience and dealer experience parameters for an annual GMV of $110 million.
Business Development Head-Global Supply
OYO Rooms
03.2020 - 07.2021
- Business continuity plans for revenue generation and inventory levels for Covid and post lockdown scenarios
- Driving sustainability for OYO's supply during Covid across geographies including restructuring
- Pivoting for business models across geographies depending on direct sales driven by OYO app
- Churn discussion for loss making part of the franchise portfolio including better take rate on demand driven by OYO channels.
Business Development Head- USA & Canada
OYO Rooms
02.2019 - 02.2020
- Launched the first OYO properties across Mississippi, Arizona, Alabama & New Mexico
- Building teams for Business development, Transformation & Operations from scratch
- Building metrics with finance teams to streamline contracts and payout to asset partners
- Hiring drive across 6 states along with Softbank for all verticals
- Signed & launched first OYO properties in Vancouver, Toronto & Niagra - Canada.
Business Development Head-Chandigarh & Punjab
OYO Rooms
07.2017 - 02.2019
- Leading the business development and revenue generation teams across 12 cities in Punjab & Chandigarh for Hotel supply acquisition taking it from 0 to $30 million annual PnL
- Managing revenue related parameters for 500+ hotels including Online Travel Agents, Occupancy, Revpar, business guarantees
- Allocating transformation budget to increase property level standards and increase customer satisfaction levels therefore increasing App conversion
- Ended 2018 with AOP achievement of 152%, highest across India
- Managing operations and demand team for offline sales including Micro markets, Corporates, Travel Agents, Packages, Events, Production houses etc.
Business Development - Chandigarh
OYO Rooms
04.2016 - 06.2017
- Signed and launched the first OYO Hotel chain properties across all major cities of Punjab including Chandigarh Tricity, Amritsar, Ludhiana, Jalandhar etc
- Rolled out all business models including Franchise, Self operated business etc
- Launching new products across the market including OYO basic, Studio Stays during the initial phase of their launch in April 2016
- Winner of Big Bang 1 in March 2017 with highest take rate pan India and third highest SRN's in a single month across India.
Micro Market CEO - Ludhiana/ ROP
OYO Rooms
12.2015 - 03.2016
- Launched the Micro market for sales across Ludhiana, Jalandhar and Bathinda
- Initiated on boarding for major travel agents and corporates to bring demand to OYO hotels
- Tied up with 2 major Bollywood films for their stay arrangements and shoot in Ludhiana.
Business Development Manager - Ludhiana/ROP
OYO Rooms
08.2015 - 11.2015
- Launched the first OYO properties across Ludhiana, Jalandhar, Bathinda etc
- Tied up with vendors to set up branding processes
- Setting up the entire operations base along with the team including manual recon, guest feedback collection etc.
Assistant Manager - Gurgaon/Delhi
Citibank
10.2014 - 08.2015
- Acquiring ultra high net Worth clients and their portfolio for Citibank's wealth Management/Commercial Services
- Acquiring Commercial Accounts with high forex requirements, lending etc
- Cross selling and Portfolio Transfer including Wealth Management, Insurance services, Mutual Funds etc.
Territory Manager -Gurgaon
Diversey India
05.2013
- Managing key hospitality accounts including Hilton Hotels, Oberoi Hotels, Leela, Taj Hotels Resorts and Palaces, Hyatt Hotels and Resorts, ITC Hotels, Westin - Starwood Hotels & Resorts, CIS, Radisson (Carlson group) in Gurgaon etc
- Responsible for driving primary sales through distributor management for Gurgaon for sales of chemicals, cleaning equipment, heavy machinery
- Achieving secondary sales targets for service departments of each hospitality client
- Driving platform changes and introducing latest innovations in the hospitality industry in line with the global practices.
Education
MBA Marketing -
IMT Ghaziabad/Dubai
03.2013
B.Tech - Civil -
NIT Jalandhar
03.2010
12th -
Sacred Heart Convent School
01.2006
10th -
Sacred heart senior secondary school
01.2004
Skills
- Business Planning
- Contract Management
- Operations Management
- Project Coordination
- Contract Negotiation
- Business Development
- Strategic Planning
- Hiring and Retention
- People Management
- Negotiation
- PnL - Contribution Margin Expansion
Timeline
Director - Expansion
Battery Smart
05.2023 - Current
Business Unit Head - North
Homelane
08.2022 - 04.2023
Senior General Manager - Retail Head North
CARS24
01.2022 - 07.2022
General Manager - Retail Head NCR
CARS 24
07.2021 - 12.2021
Business Development Head-Global Supply
OYO Rooms
03.2020 - 07.2021
Business Development Head- USA & Canada
OYO Rooms
02.2019 - 02.2020
Business Development Head-Chandigarh & Punjab
OYO Rooms
07.2017 - 02.2019
Business Development - Chandigarh
OYO Rooms
04.2016 - 06.2017
Micro Market CEO - Ludhiana/ ROP
OYO Rooms
12.2015 - 03.2016
Business Development Manager - Ludhiana/ROP
OYO Rooms
08.2015 - 11.2015
Assistant Manager - Gurgaon/Delhi
Citibank
10.2014 - 08.2015
Territory Manager -Gurgaon
Diversey India
05.2013
MBA Marketing -
IMT Ghaziabad/Dubai
B.Tech - Civil -
NIT Jalandhar
12th -
Sacred Heart Convent School
10th -
Sacred heart senior secondary school
Similar Profiles
VIPIN TRIPATHIVIPIN TRIPATHI
Demand & Operation Manager at Battery SmartDemand & Operation Manager at Battery Smart
Ritika BhallaRitika Bhalla
Senior Associate Training and Quality at Battery SmartSenior Associate Training and Quality at Battery Smart
Deepak Kumar BhardwajDeepak Kumar Bhardwaj
City Operation Manager at Battery SmartCity Operation Manager at Battery Smart
Kamakhya SharmaKamakhya Sharma
Senior Manager (Legal) at Battery SmartSenior Manager (Legal) at Battery Smart
Smriti RanaSmriti Rana
Technical Architect & Lead at Builder.aiTechnical Architect & Lead at Builder.ai