Prashant Ojha
Digital Marketing
Lucknow
Summary
Results-oriented Marketing Specialist proficient in developing creative marketing collateral for diverse projects. Establishes clear standards and enforces protocols for consistent, high-quality results. Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
3
3
years of professional experience
3
3
years of post-secondary education
Work History
Social Media Content Strategist
Cybrotechs Solution Pvt Ltd
Jaipur
09.2022 - Current
- Develop and implement comprehensive social media strategies across platforms, resulting in 20% increase in follower base and 35% growth in engagement.
- Coordinated with marketing and design teams to illustrate articles.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Generated stories to reflect current trends and news to pull audience into website.
- Designed and implemented social media strategies to align with business goals.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed paid client ads for use on diverse social media platforms.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Performance Marketing Lead
Allied Technologies
TN
06.2021 - 09.2022
- Monitored social media trends, identified opportunities for engagement, and responded promptly to customer inquiries, maintaining 35% increase in customer satisfaction
- Developed and executed content calendars for multiple platforms, driving consistent engagement and increasing reach by 40% within first quarter.
- Researched and analyzed industry trends to inform search marketing strategies.
- Collaborated with designers, copywriters and developers, creating effective search marketing campaigns.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
- Designed paid client ads for use on diverse social media platforms
- Created content strategies for digital media
Digital Marketing
TechQRTPVT Ltd
Lucknow
07.2020 - 06.2021
- Managed marketing campaigns to cultivate brand awareness and drive website traffic.
- Monitored and optimized advertising campaigns using Google, Facebook and Bing.
- Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
- Increased customer acquisition and ROI through continuous optimization, testing and experimenting with ad creative work bid strategies audience targeting and placements.
- Developed and executed digital marketing campaign across multiple Platforms including Google ads, Facebook ads, and LinkedIn ads. Resulting in 35% website traffic and 25% in lead generation.
Education
B.com/hons - Marketing Management And Research
06.2017 - 05.2020
Skills
Social media marketing
Content scheduling
Google ads
Google Analytics
Audience engagement
Research
Brand development
Timeline
Social Media Content Strategist - Cybrotechs Solution Pvt Ltd
09.2022 - Current
Performance Marketing Lead - Allied Technologies
06.2021 - 09.2022
Digital Marketing - TechQRTPVT Ltd
07.2020 - 06.2021
Lucknow University - B.com/hons, Marketing Management And Research
06.2017 - 05.2020