Prashant Parekh
Kolkata
Summary
A dynamic professional with 22 yrs of rich & extensive experience across International E-Commerce and Brick and Mortar Stores with serving for 12 years on a Senior Management profile.
Proven track record of developing and executing successful strategies , leveraging data driven insight and fostering collaborative relationship with vendors and teams.
Gained Insights into Foreign Markets and Competitors and expanded International Business Networks.
Some popular International Trade shows attended are CES, Hardware Show, KBIS in Las vegas and Highpoint Furniture Market and NewYork Toy Fair.
Experienced in fast-paced environments and adaptable to last-minute changes. Thrived under pressure and consistently earned high marks for work quality and speed.
Overview
23
23
years of professional experience
Work History
Global E-Commerce Consultant
SAFFRON SHELF
Kolkata
2017.12 - Current
- Managed content updates, such as product descriptions, images, and videos. On the website.
- Developed and implemented e-commerce strategies to increase customer base and sales.
- Conducted market research to identify potential customers, competitors, and industry trends.
- Advised clients on best practices related to e-commerce operations including inventory management, order fulfillment, customer service.
- Cultivated relationships with customers, vendors, partners and other external stakeholders.
- Coordinated with senior leadership teams to develop long-term growth plans for the organization.
Principal Consultant
Whole9yards USA
Kolkata And Delaware
2018.07 - 2024.07
- Implemented successful strategies for loss prevention, explored new business opportunities, and achieved cross-border expansion from $2M to over $60M in just six years with the addition of 300+ Vendors.
- Provided support throughout the entire life cycle of a project from inception through completion.
- Analyzed financial statements to provide insights into areas of improvement or growth opportunities.
- Implemented quality assurance standards in order to ensure that all deliverables meet customer requirements.
- Created strategies for the successful implementation of projects within budget constraints.
- Assisted senior management in developing long-term plans and strategies for success.
- Reviewed existing systems and procedures in order to make recommendations for improvements.
- Collaborated more effectively with cross-functional team across various departments
Associate Vice President
123Stores Inc, Intrasoft Technologies Limited
Kolkata And Newyork
2012.11 - 2017.12
- Successfully cultivated and supervised vendor partnerships in the United States, Canada, and China to procure merchandise from diverse categories while expanding the E-Commerce Business via Third Party Marketplaces like Amazon, Ebay, Walmart, and Sears.
- Gained prominence as a leading e-commerce seller with business growth surpassing $170M, positioning among the top 10 fast-paced expansion companies on Amazon USA.
- Coordinated resources across multiple departments to ensure successful completion of projects on time and within budget.
- Created a comprehensive training program for all employees.
- Assisted in the development of long-term strategic objectives for the company.
- Ranked as the top eBay seller in India during 2015-16.
- Represented the company at global conferences, trade shows.
- Developed strategies to improve customer service levels across the organization.
- Led cross-functional teams to ensure successful completion of organizational goals.
Unit Head in Home Town
Future Group India
Kolkata
2009.04 - 2012.10
- Managed a 150,000 sq ft store with a turnover of 72 crore. Demonstrated merchandiser skill set.
- Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Worked with cross-functional teams to achieve goals.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Analyzed financial data to identify areas of improvement or cost savings opportunities.
- Coordinated special events such as promotions or seasonal displays.
Area Sales Manager
Reliance Communications
Kolkata
2006.04 - 2009.03
- Identified new business opportunities within the region through networking activities.
- Analyzed sales data to determine areas of improvement for the organization.
- Assisted in developing marketing materials by creating brochures and advertising media.
- Interacted regularly with senior management to discuss current strategies and future plans.
- Reviewed competitor's activities and devised measures to stay ahead in the market competition.
- Generated weekly, monthly, quarterly reports on sales volume, revenue growth and competitive landscape.
Territory Manager
Sify Technologies Limited.
Kolkata
2004.06 - 2006.04
- Conducted market research to determine customer needs and preferences within the region.
- Established relationships with key customers, vendors, and distributors in the area.
- Developed and implemented strategies to increase sales in assigned territory.
- Met or exceeded established targets for revenue growth month over month.
- Prepared detailed reports analyzing regional market conditions and progress toward goals.
- Provided training and support to team members on product knowledge, sales techniques, and customer service best practices.
Sales Officer
Kansai Nerolac Paints Ltd
Nagpur
2001.04 - 2004.05
- Generated leads through networking, cold calls, and email campaigns.
- Provided exceptional customer service throughout the entire sales process.
- Prepared weekly reports summarizing current sales performance metrics.
- Identified customer needs and developed customized solutions.
- Conducted research on competitive products and services.
Education
MBA - Marketing & Finance
Nagpur University
Nagpur2002-05
Commerce
Nagpur University
2000-04
Skills
- Knowledge of Global & Domestic Industry Trend & Best Business Practices
- Business Acumen & Commercial Awareness
- Strategic Thinking & Planning
- Third Party Market Place Sales Strategy
- Adaptability & Flexibility
- Knowledge of Retail Operation & Procedure
- Strong Communication & Interpersonal Skills
- Ability to work under pressure & meet deadlines
- Staff Mentoring & Team Management
- Negotiation & Promotional planning
Affiliations
- Volunteer Work or Community Service:- Attached to a Orphanage
- Believe in Spirituality and Meditation
- Professional Association of Business :- JITO and JBN
- Relevant Hobbies or Interest :- Chess, Cycling , Cricket, Driving and Travelling
Timeline
Principal Consultant
Whole9yards USA
2018.07 - 2024.07
Global E-Commerce Consultant
SAFFRON SHELF
2017.12 - Current
Associate Vice President
123Stores Inc, Intrasoft Technologies Limited
2012.11 - 2017.12
Unit Head in Home Town
Future Group India
2009.04 - 2012.10
Area Sales Manager
Reliance Communications
2006.04 - 2009.03
Territory Manager
Sify Technologies Limited.
2004.06 - 2006.04
Sales Officer
Kansai Nerolac Paints Ltd
2001.04 - 2004.05
MBA - Marketing & Finance
Nagpur University
Commerce
Nagpur University
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