Prashant Parmar
Marketing & Sales Manager
Toronto
Summary
Experienced in sales planning, marketing strategies and advertising development over a 8-year career. Proficient in growing categories, managing inventory and tracking results to optimize campaigns. Creative, forward-thinking and profit-minded.Successful marketing leader with proven accomplishments in driving growth and increasing profits. Articulate and driven team player with high energy and engaging personality. Hardworking team builder motivational in maximizing personnel performance and surpassing business objectives.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
1
1
Certification
4
4
Languages
Work History
Associate Brand Manager - Luxury Homes
Macrotech Developers Ltd (Lodha Group)
Mumbai
2019.04 - 2022.07
- Planned, implemented and monitored, sales & product marketing strategies exceed a combined revenue of 200 Cr for luxury residential & commercial properties
- Crafted innovative brand strategies that identified product holes, new markets to accomplish objectives and boost long-term profitability
- Exhaustively worked cross-functionally with key stakeholder teams to develop branding guidelines for every activation
- Launched brand performance & awareness campaigns across ATL & BTL level with digital media, PR, and loyalty programme that increased sales by 40% & 25% from existing customer base
- Driven a community of 2500+ with over 70% engagement through influencer outreach, Google &Facebook ads
- Streamlined forecasting,inventories & lead generation with optimum use of salesforce
- Improved brand positioning and by implementing focused messaging in digital marketing campaigns across all channels with Google analytics
- Organized and delivered training sessions for existing & new product launches to sales, partner & hospitality teams
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Overseen the creation of marketing assets such as copy, photos, videos, emails and other collaterals in sync with brand guidelines.
- Evaluated consumer preferences of channel partners & customer behaviors with market trends and RERA data, to enhance campaigns.
- Created & implemented Google Adsword strategy;increased customer acquisition by 25% & decreased cost per aquisition by 50%
- Spearheaded digital performance & awareness campaigns for activation with increase in lead generation by 30% & sales by 35% footfalls
Sales Manager - Luxury Residential
Macrotech Developers Ltd (Lodha group)
Mumbai
2016.04 - 2019.03
- Exceeded sales for luxury residences from Channel Partners & Loyalty verticals for project in Pune with a target
market as Mumbai with increase in the stakeholders i.e. channel partners & end users while sourcing & closing of the deals - Achieved revenue of INR 28 Cr+ with units sold from a range of INR 55 Lakhs+ to INR 6 Cr+
- Activated 150+ channel partners from Mumbai with an average walk-ins’ from 3 to15 per month from
- Brainstormed with the strategy & marketing team to develop strategies for activating the channel & loyalty vertical
- Spearheaded one of a kind Harley Davidson owners group event at Pune with overall footfall of 100+ riders
- Organized special event for Association of Pune doctors with a total footfall of 120+ families
- Leveraged direct marketing, industry partnerships and social media platforms to maximize marketing strategy success.
- Created and expanded sales presentations to new and existing customers increasing net sales revenue by 45% in sales.
Business Development Intern
Raychem RPG pvt ltd
Mumbai
2015.05 - 2015.07
- Penetrated scandavian & european markets to generate sales from OEM's of various high precision components
- Researched European OEM industry , identified target companies to provide them customized products, implemented EBU Selection
Criterion Framework & monitored the CRM Module - Explored the new market development for Duplex Steel Products, identified leads in the market and relevant details
- Streamlined 150+ European companies with enlisted parameters & pitched to the purchase managers with tailor-made offerings
- Developed knowledge of company products and services to make suggestions according to customer needs.
Management Trainee, Intern
Bonanza mediacal toruism
Mumbai
2014.12 - 2015.02
- Marketed Health Card product in corporate & retail clients
- Partnered with Fab Fitness Gym to provide a ₹10000 health benefits along with memberships
- Conceptualized innovative sales solutions to increase company revenue.
Quality Control Engineer
Jagson industries
Mumbai
2012.11 - 2014.05
- Performed quality control audits on pre-production supply chain, verifying continuity of raw materials.
- Reviewed and validated quality requirements for manufacturing planning, supplier purchase orders and engineering specifications to meet contract compliance regulations.
- Designed Production Planning And Process for Bonnet product thus reducing the lead time by 17mins with use of UGX NX5 & AutoCAD
- Prepared reports on recorded performance metric for Bonnet part, highlighting unacceptable deviations within 10 microns.
Trainee Engineer
Gemsons precision pvt ltd
Mumbai
2011.09 - 2012.04
- Interpreted blueprints and technical drawings to analyze upcoming projects
- Completed product development of Output Flange includes Process Flow Diagram, Process Sheet, Control Plan, and Failure Mode &
Effect Analysis (FMEA) with use of AutoCAD - Aided in analyzing, designing and implementing solutions based on provided customer parameters and needs
- Completed project documentation, updated and distributed to appropriate project personnel
- Assisted with preparation of client presentations using AutoCAD and Microsoft Office
Education
MBA - Marketing
Lala Lajpatrai Institiute of Management Studies
Mumbai 2014.07 - 2016.05
B.E - Industrial Engineering
Fr. Conceicao Rodrigues College of Engineering
Mumbai 2007.06 - 2012.07
Skills
Brand Strategy
Accomplishments
Felicitated by the Senior Management as the Best Performer of the Year (2018 & 2019)for Lodha group.
Certification
Lean Six Sigma green belt - KPMG
Timeline
Associate Brand Manager - Luxury Homes
Macrotech Developers Ltd (Lodha Group)
2019.04 - 2022.07
Sales Manager - Luxury Residential
Macrotech Developers Ltd (Lodha group)
2016.04 - 2019.03
Lean Six Sigma green belt - KPMG
2016-02
Business Development Intern
Raychem RPG pvt ltd
2015.05 - 2015.07
Management Trainee, Intern
Bonanza mediacal toruism
2014.12 - 2015.02
MBA - Marketing
Lala Lajpatrai Institiute of Management Studies
2014.07 - 2016.05
Quality Control Engineer
Jagson industries
2012.11 - 2014.05
Trainee Engineer
Gemsons precision pvt ltd
2011.09 - 2012.04
B.E - Industrial Engineering
Fr. Conceicao Rodrigues College of Engineering
2007.06 - 2012.07
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