Prashant Rai

🔹Project Management, Financial Planning & Digital Transformation
Managed multi-million-dollar campaigns, overseeing budget allocation, financial planning, and resource efficiency.
Ensured successful execution of tourism & infrastructure projects through cross-functional coordination and timely delivery.
Integrated performance marketing, content strategy, and analytics to drive engagement.

🔹Strategic Communication, PR & Digital Marketing
Led nationwide social & PR campaigns, positioning brands as industry leaders (e.g., Dhyeya IAS, Dhyeya Law, Wafa Abbas).
Created influential media narratives to drive investment confidence and policy awareness.

🔹Stakeholder Engagement & Government Relations
Built strong relationships with government agencies, industry leaders, and PSUs to facilitate project approvals.
Collaborated with IRCTC to develop project reports on base kitchens & tourism strategy.
Advised political figures & institutions on public relations, reputation management, and visibility enhancement.
Liaised with public and private sector stakeholders.

🔹Tourism & Infrastructure Development
Spearheaded tourism advisory & consultancy projects (e.g., Kashi Tamil Sangamam 3.0).
Managed end-to-end project execution, including travel, accommodation, logistics, and digital documentation for large-scale tourism events.
Provided strategic insights for government-led tourism projects, ensuring policy alignment and implementation efficiency.

🔹Political Consultancy & Strategic Campaigns
Managed end-to-end digital campaigns for political figures, including Rajnath Singh and IAS Aunjaneya Kumar Singh, driving voter engagement and public perception.
Spearheaded social media and public relations strategies for political personalities and institutions like Wafa Abbas, TSM University ensuring high-impact digital presence.
Advised political leaders on reputation management, crisis communication, and audience engagement through data-driven insights.

🔹Developed and maintained client relationships to grow business and improve account retention.

🔹Directed the operations and logistics of a multi-million dollar business.

🔹Maintained budgeting documents for accurate tracking of expenses.

🔹Developed and implemented operational policies and procedures to improve efficiency.

🔹Negotiated contracts with suppliers ensuring best value pricing options were secured.

With a diverse role in the IAS coaching sector, I have contributed as an academic strategist, PR consultant, digital marketing expert, and operations manager across multiple premier institutes.

🔹 General Studies Faculty & Coaching
Delivered expert guidance in Geography, Environment & Ecology, and Current Affairs at VAID ICS, Rafiqulmulk IAS, RAI IAS, and Aadijyoti IAS, mentoring UPSC aspirants since 2017.
Designed and structured comprehensive learning modules, ensuring high-quality pedagogy.

🔹 Academic Leadership & Consulting
Academic Director at Aadijyoti IAS – Led curriculum development, faculty coordination, and student engagement strategies.
Spearheaded innovative teaching methodologies, driving improved learning outcomes.

🔹 Policy Analysis & Government Document Interpretation
Worked closely with senior faculties and subject matter experts to decode, analyze, and simplify key policy documents such as the Union Budget, Economic Survey, and NITI Aayog reports for UPSC aspirants.
Developed structured breakdowns and actionable insights from complex government reports, making policy analysis more accessible and comprehensible.
Integrated policy trends and governance insights into classroom teaching and digital content to enhance aspirants' analytical approach.

🔹 PR, Digital Marketing & Brand Expansion
Developed and executed digital marketing strategies to enhance student enrollment and engagement.
Created studio-grade educational videos, expanding digital learning and increasing institute visibility.
Led PR campaigns and student outreach initiatives, strengthening institutional brand presence.

🔹 Operations & Growth Strategy
Implemented scalable marketing and branding strategies to position institutes as industry leaders.
Bringing a strategic blend of education, operations, PR, and digital marketing, I specialize in scaling educational institutions, optimizing learning methodologies, and enhancing institutional reputation in a competitive landscape.

• Taught Structural Engineering, Strength of Materials, and Mechanics, focusing on bridging theory with real-world applications. Designed interactive learning methods to enhance analytical thinking and problem-solving. Mentored students on research and career pathways, fostering a strong engineering foundation. Passionate about making complex concepts accessible and driving academic excellence.
• Evaluated student progress, delivering feedback for individual improvement.
• Identified valuable online resources to use in conjunction with lectures and coursework.