Prashant Saxena

• SEO Management: Optimize website content and structure for search engines to improve organic visibility and drive traffic.
• PPC Campaigns: Create and manage pay-per-click advertising campaigns on platforms like Google Ads to maximize ROI.
• Social Media Advertising: Develop and execute Facebook Ads campaigns to increase brand awareness and generate leads.
• Technical Analysis: Monitor website performance using tools like Google Analytics, and conduct technical audits to identify and fix issues.
• Team Leadership: Oversee a team of digital marketers, ensuring effective collaboration and skill development.
• Content Strategy: Work with content creators to develop compelling, SEO-friendly content that resonates with the target audience.
• Reporting and Analytics: Analyze data from various marketing channels to measure success and inform future strategies.
• Budget Management: Allocate and manage budgets for digital marketing initiatives effectively.
• Stay Updated: Keep up with industry trends and algorithm changes to adjust strategies accordingly.
• Cross-Channel Integration: Ensure cohesive messaging and branding across all digital marketing platforms.

• Developed and implemented SEO strategies to increase organic search engine rankings.
• Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities.
• Created detailed reports on SEO initiatives and provided recommendations for changes or improvements.
• Collaborated with content writers to ensure SEO best practices were incorporated into all website copy.

Project Management

• Designed and developed corporate website using HTML, CSS, JavaScript and JQuery.
• Created custom WordPress themes for client websites.
• Developed web page templates based on user interface designs.
• Researched and implemented new technologies to enhance website functionality.
• Collaborated with graphic designers to create a visually appealing design for the website.
• Maintained existing websites by troubleshooting coding errors and updating content.
• Optimized web pages for better search engine rankings.
• Performed cross-browser compatibility testing to ensure uniformity across different platforms.
• Integrated third-party APIs into websites for enhanced features such as social media integration.
• Analyzed user feedback to make improvements in the overall design of the website.
• Managed hosting services and domain names for client websites.

Team Leader

• Coordinated team activities and delegated tasks to ensure efficient completion of projects.
• Developed strategies for problem solving and conflict resolution among team members.
• Conducted regular performance reviews to assess individual team member progress.
• Provided coaching and feedback on employee performance, encouraging professional development.
• Monitored daily workflow to ensure adherence to established policies and procedures.
• Established clear expectations for employees, providing guidance when needed.

PPC Expert

• Developed and implemented PPC campaigns to meet specific performance goals.
• Analyzed data to identify trends and insights in order to optimize campaigns.
• Monitored budgets, bids, and keyword performance to ensure maximum ROI.
• Conducted A and B testing of ad copy, landing pages, and other elements of campaigns.
• Researched new keywords and identified opportunities for expansion into new markets.
• Provided regular reporting on campaign performance metrics such as CTRs, CPCs, CPMs.
• Created detailed reports outlining key findings from analysis of campaign results and provided recommendations for improvement.
• Managed multiple accounts within Google Ads and Bing Ads platforms including search, display, remarketing campaigns.
• Maintained up-to-date knowledge of industry trends related to paid search marketing activities.
• Collaborated with internal teams to create compelling ads that drive conversions.
• Performed daily reviews of existing campaigns to ensure accuracy and effectiveness of targeting parameters.
• Optimized campaigns based on changing market conditions or client objectives while maintaining budget constraints.
• Identified potential areas for growth by analyzing competitor's activity in the marketplace.
• Utilized tools such as Google Analytics and Adwords Editor to track and analyze website traffic data and user engagement metrics.
• Developed an understanding of customer behavior across different channels in order to inform future strategy decisions.
• Communicated regularly with clients regarding their campaign progress and recommended changes or improvements when necessary.

• Developed SEO and SMO strategies to increase website visibility and traffic.
• Optimized website content for better search engine rankings.
• Researched keywords and created keyword-rich meta tags for SEO purposes.
• Performed competitive analysis of websites in the same industry.
• Monitored changes in Google algorithms and adjusted SEO tactics accordingly.
• Created social media campaigns to engage customers and improve brand awareness.
• Managed multiple accounts on various social media platforms, including Facebook, Twitter, Instagram, YouTube.
• Compiled reports on website performance metrics such as bounce rate, page views, time on site.
• Conducted link building activities to boost organic search results.
• Provided technical support related to web design and development issues.
• Developed effective content marketing plans that included blogs, press releases, infographics.
• Implemented new technologies or techniques to enhance SEO and SMO efforts.
• Researched current trends in digital marketing and identified new channels for growth.
• Continuously evaluated performance of campaigns against goals set by management team.
• Administered on-page optimization, conducted keyword research and developed metadata.
• Developed and implemented SEO strategies to increase organic search engine rankings.
• Analyzed website performance metrics, such as page speed, keyword density, and backlinks, to identify optimization opportunities.
• Researched and identified new keywords for content creation that improved web traffic.
• Created detailed reports on SEO initiatives and provided recommendations for changes or improvements.

• Developed custom WordPress themes from scratch using HTML5, CSS3, JavaScript, and PHP.
• Implemented responsive design techniques to ensure a consistent user experience across all devices.
• Created and maintained a library of reusable code snippets for rapid development of plugins and themes.
• Performed troubleshooting and debugging on existing WordPress sites to identify and resolve issues quickly.
• Installed, configured, and updated WordPress core software as well as plugins and themes in order to maintain security and compatibility with the latest version of WordPress.

SEO

• Identified link building opportunities through backlink analysis.
• Managed Google Ads campaigns in order to maximize ROI.
• Provided recommendations for improving website content based on keyword research results.
• Conducted keyword research and analysis to identify valuable keywords for content optimization.
• Monitored website performance, including traffic, rankings, and conversions.
• Developed SEO strategies to improve organic search engine rankings.

PPC

• Developed and maintained a comprehensive PPC strategy to maximize ROI.
• Created, monitored, and optimized campaigns across multiple search engines such as Google Ads and Bing Ads.
• Analyzed website traffic data to identify trends and opportunities for improvement.
• Conducted keyword research to identify relevant terms for targeting in campaigns.
• Performed A and B testing of ad copy and landing page elements to improve campaign performance.
• Researched competitor activities, pricing strategies, and industry changes to inform strategic decisions.
• Implemented conversion tracking tags on websites to measure campaign effectiveness.
• Collaborated closely with other departments to ensure successful implementation of campaigns.
• Identified potential areas for growth through expansion into new markets or channels.
• Executed and managed banner, video and other non-text link ad campaigns.

• Collaborated with design teams to create visually appealing graphics for websites and social media posts.
• Provided guidance on best practices for optimizing webpages for search engine visibility.
• Tracked competitors' activities in order to stay ahead of the competition in terms of innovations in the field of digital marketing.
• Managed SEO activities including keyword research, link building and content optimization.
• Monitored performance of campaigns using analytics software such as Google Analytics.
• Developed and implemented successful PPC campaigns across multiple search engines.
• Optimized campaigns to maximize ROI while staying within budget parameters.
• Conducted keyword research to develop effective ad groups and targeting strategies.
• Provided feedback on creative assets to ensure they met best practices standards.

As an intern at the King of Digital Marketing, I have gained valuable experience in various aspects of digital marketing, including SEO, SMO, and website development. This internship has provided me with hands-on training and practical knowledge in optimizing online content for search engines, enhancing social media presence, and building user-friendly websites.

I worked several projects, including Wolk India, HealthFirst, Carz4Study, and AstrologyIndia. Each project has its unique challenges and objectives. For Wolk India, I focus on improving organic traffic through targeted SEO strategies. With HealthFirst, I am enhancing the brand's visibility on social media platforms to engage a broader audience. Carz4Study involves developing a user-centric website that provides valuable resources for students in the automotive field. Meanwhile, for AstrologyIndia, I am optimizing content to attract users interested in astrology services.