Prashant Singh
Automotive Journalist
Gurgaon,HR
Summary
Seasoned automotive journalist with nearly a decade of experience in digital, TV and print content creation, reviews, video production, communications, and social media.
Overview
9
9
years of professional experience
Work History
Assistant Editor
Times Now Auto
08.2022 - Current
- Head of India's largest (10M+ UVs) automobile digital publication website.
- Develop and implement a comprehensive content strategy that aligns with the company's overall goals and objectives.
- Implement SEO best practices to improve content visibility and drive organic traffic.
- Oversee the production of high-quality, engaging automotive content, including articles, reviews, videos, blogs, social media posts, and other digital content.
Deputy Chief Content
Hindustan Times Auto
02.2020 - 07.2022
- Was a pioneer member to start HT Auto.
- Headed the two-wheeler review department and worked in close coordination with SEO and product teams.
- Led a team of social media producers to ensure quality of content and timely deliveries.
- Developed content strategy plans to address current challenges and future growth opportunities for the organization.
Additional Editor
Indian Autos Blog
03.2019 - 02.2020
- Headed India's most followed auto (10 Million UVs) blog at the time.
- Led a huge team of automotive writers responsible for churning out daily stories and feature articles.
- Increased reader retention through engaging automotive headlines and compelling story leads.
- Expanded website's revenue stream by working on branded content.
Senior Features Editor
Autoportal India
01.2015 - 01.2019
- Started my car and bike content journey from Autoportal India and worked on the website since its early days.
- Kept the digital publication running and led the two-wheeler news and reviews department.
- Reviewed newly launched cars and bikes, and also pushed the AP YouTube channel to grow from 35K Subscribers to over 5 lakh within 4 years.
- Conducted in-depth research to ensure accuracy and credibility in published features.
- Actively participated in industry conferences and events, staying current on trends and topics relevant to the publication's audience.
Education
Bachelor of Technology - Electronics And Communications Engineering
Manav Rachna College Of Engineering
Faridabad, India 04.2001 -
CBSE Board - 12th
Army Public School Kota
Kota, India 04.2001 -
Skills
- Automotive Content Production
- Video Production
- Writing and Editing
- Creative Thinking
- Social Media Handling
- Google Analytics
- Certified Two-Wheeler Racer
Timeline
Assistant Editor
Times Now Auto
08.2022 - Current
Deputy Chief Content
Hindustan Times Auto
02.2020 - 07.2022
Additional Editor
Indian Autos Blog
03.2019 - 02.2020
Senior Features Editor
Autoportal India
01.2015 - 01.2019
Bachelor of Technology - Electronics And Communications Engineering
Manav Rachna College Of Engineering
04.2001 -
CBSE Board - 12th
Army Public School Kota
04.2001 -
Similar Profiles
Mathew PanelaMathew Panela
Apprentice Automotive Technician at I Times Auto CorpApprentice Automotive Technician at I Times Auto Corp
Bishal MehtaBishal Mehta
Sales & Marketing Executive (Internship) at International Business Times (IB Times UK)Sales & Marketing Executive (Internship) at International Business Times (IB Times UK)
Aditya AgarwalAditya Agarwal
Manager Brand & Strategy - Strategic Initiatives at Times Internet Ltd (The Economic Times)Manager Brand & Strategy - Strategic Initiatives at Times Internet Ltd (The Economic Times)