Prashant Singh

Insightful Business Analyst known for high productivity and efficient task completion. Possess specialized skills in data analysis, process improvement, and project management. Excel in critical thinking, communication, and problem-solving to deliver effective solutions. Committed to leveraging these abilities for success in challenging business environments.

1 - Rack85

Assisted in Developing Rack85 Product Catalogue and E-Commerce Website
As part of the team assisting the Business Analyst, I contributed to the overhaul of Rack85's marketing website. My role
included supporting requirement-gathering activities through stakeholder interviews and surveys, and documenting these
requirements in detailed user stories and functional specifications. I assisted in creating wireframes and worked with
designers and developers to ensure the new website aligned with marketing objectives and provided an engaging user
experience. Using data visualization tools, I helped analyze web traffic and user behavior to guide design decisions and
content strategy. By following agile methodologies, I supported effective communication and coordination among cross-
functional teams, leading to the successful launch of an updated marketing website that enhanced Rack85's online
presence and customer engagement.

2 - Milligram

At Milligram, I was integral to the Customer Engagement and Sales Analytics Project, designed to enhance customer
engagement and optimize sales strategies for Australia's largest online store for stationery, bags, headphones, and desk
accessories. I gathered and documented requirements from marketing, sales, and product teams, and integrated data
from various sources, including web analytics, sales transactions, and customer feedback, into a centralized data
warehouse. I conducted in-depth data analysis using SQL and Python to identify purchasing trends, customer preferences,
and high-performing products. I developed interactive dashboards and reports using Tableau to provide real-time insights
to the marketing and sales teams. Additionally, I created customer segments based on behavior and demographics,
supported targeted marketing campaigns, and conducted A/B testing to measure the effectiveness of different strategies.

3 - Mware

I worked on the Customer Behavior Analytics and Personalization Initiative, aimed at enhancing understanding of
customer behavior to improve marketing strategies and customer experiences. The project involved integrating various
data sources such as transactional data, web analytics, and customer feedback into a centralized data warehouse. I
conducted in-depth data analysis to identify buying patterns and key customer segments. Additionally, I developed
interactive dashboards using Tableau to provide real-time insights, supported A/B testing for personalized marketing
strategies, and created customer segments for targeted campaigns.

· OS: Windows 11,10, XP, iOS, Mac OS, Android, MI, OneUI

· Packages: Microsoft 365 (Power BI, PowerPoint, Excel, Word, OneNote, Outlook, Visio, SQL)

Google Workspace & Products (Docs, Sheets, Slides, Data Analytics, Cloud, Data Studio)

· Documentation: BRD, FRD, SRS, RFI

· Models: Organizational charts, Use case diagram, Process Flow Diagram, Data Flow Diagram, Wireframes, Mockups, Prototypes

· Tools: Jira, Tableau, Figma, Lucidchart, Canva, Stripo, MySQL, AI Tools (Gemini, ChatGPT, Bing)

· Domain: Retail & E-Commerce, Healthcare, Policy & Government, Travel & Hospitality, Engineering & Manufacturing