Prashant Singh

A result-oriented professional offering over 27+years of a successful career with diverse roles distinguished by commended performance in Supply Chain Management Sales & Marketing, Export, IPR Management, Channel Management & Product development. Proficient in managing entire breadth of Parts Operation & Field Operations, to meet Service, Cost & Delivery expectation.

Proven track record in 3R's[Revenue/Retention/Recruitment] thru excellence in distribution, brand promotions & Protection with key focus in managing operational costs (Topline / Bottomline) while driving product sales.

Strategic-thinking individual experienced in turning low-performing organizations into top revenue producers. Offering engaging and pleasant personality with expertise improving customer relationships. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.

Jun-18JSW MG Motor India

Highlights:

➢Established Business Turnover of 550 Crores with  Bottomline of 30% 

➢Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.

➢ Optimized inventory management to minimize costs and ensure product availability..  

➢ Budget Preparation & Cost Control for Distribution & Warehouse Management [Freight

➢ Proactively identified potential risks and implemented mitigation strategies to minimize negative impacts on projects or business operations.

➢Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

➢Enhanced team collaboration through regular communication, goal setting, and performance evaluations.

➢Leveraged data analytics insights for informed decision-making in critical areas such as sales forecasting, budgeting, or personnel management   

➢ Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.

➢ Navigated company through periods of significant change, maintaining focus on long-term strategic goals.

➢Boosted operational efficiency by optimizing supply chain processes.

➢Revolutionized customer service protocols, significantly improving customer satisfaction ratings. 

➢Trained and guided team members to maintain high productivity and performance metrics. 

➢Interacted well with customers to build connections and nurture relationships. 

Jun’17-Jun18 with CNHi India

Highlights:

Management of 3 Warehouse [Greater Noida ➔ 7,000 Sq.m (Body Rental), Indore ➔ 4,000 Sq.m (3PL) & Production  Logistics (Brazil) ➔ 1,200 Sq.m, (3PL)]  

➢ Responsible for IR & Welfare of Blue Collar worker & Outsource Staff [Direct reportee ➔ 60, Indirect reportee➔  140]  

➢ Maintaining Inventory Variance @0.09% on Gross Sales & “Zero Hour” Productivity loss on account of Safety/Accident.  

➢ Budget Preparation & Cost Control for Distribution & Warehouse Management [Freight

➢ Selection, Distribution & Logistic Management for Supplies of Parts to Partners [470+ in Agriculture & 68+ in  Construction]  

➢ Responsible for Forecasting & Procurement of 44,000 & 17,000 SKU’s of Agriculture & Construction Machinery  respectively.  

➢ Dealer First Fill approx 96% & 93% respectively for Agriculture & Construction segment with Supplier Base Local &  Imports  (450+ in Agriculture) (350+ in Construction)  

➢ Product Defination & Catalogue management Agriculture (400+ Tractor Variant) & Construction Machinery through  Platform Meeting  

➢ Exports-Distribution of Agriculture Service Parts [41 location in Agriculture & 27 Location in Construction]

Sep’08~Sep’16 with MOBIS India Ltd. (Hyundai MOBIS a Hyundai Motor Group Co.) 

Growth Path:

Sep’08–Mar’09 Manager (Sales & Marketing)  

Apr’09–Mar’11 Sr. Manager (Marketing)  

Apr’11–Mar’12 Asst. General Manager (Marketing)  

Apr’12–Mar’15 Dy. General Manager (Marketing, Export, Retail Channel Development & Sales)  

Apr’15–Sep’16  General Manager (Marketing, Accessories, Retail Channel Development & Sales)  

Highlights:

➢ Responsible for designing, conceptualising, executing strategy & Sales plans for Part Master of 72,000 SKU’s [Approx  11% CAGR] with 60:40 [Current : Non Current] to be maintained at 4 RPDC & 4 SPDC.  

➢ Annual Business Plan/Annual Operating Plan based on [New Vehicle Sales Segmentation, Modelwise Customer  Retention, Car Parc (Warranty In/Out), RO wise Part Consumption, Retail Sales, No of Vendors, SKU’s Mix  (Local/Import/MIP), MOQ, Supply Lead Time, Market Intelligence [Bottlenecks/obstacle/Risk/regulatory compliance ie  CCI].  

➢ Prepare LTP Forecasting[5Yr/10Yr – W/h Expansion, M/P Planning, Capital & Expense Budget, ERP upgradation]  

➢ New Vehicle launch forecasting based on benchmarking [Global pattern, segment(Small/Mid/Large) comparative  analysis, Engine Capacity, localisation content, service frequency & commonization]  

➢ Review & Monitor Proactively Scheduling Process improvement opportunities and implement corrective action  [Alternate Source Development, Supplier Audit[MQRS/Balanced Score Card – Capacity, FFR, Demand Variance  Analysis, Sea Vs Air Shipment], Regional Sales Performance, Obsolescence Rate.  

➢ Responsible for designing, conceptualising, executing strategy & market plans to increase sales growth in 3 verticals  [2016- OE Accy- Rs.800 Million, Retail – Rs. 2,850 Million & Export – Rs.1,200 Million] & M/Share (68%).

➢ Analyzing aftersales market (Customer Retention, Car Parc, trends in market/industry, Market Segmentation[Warranty  In/Out etc], Market Intelligence [Bottlenecks/obstacle/Risk/regulatory compliance ie CCI], Competitor landscape  mapping[Sales/Pricing/Operation-Warehouse, logistics & Inventory].  

➢ Review & Monitor – Sales Performance, Conduct Audits, Proactively identify Sales Process improvement opportunities  and implement corrective action.[DPEP Programs – Balanced score Card]  

➢ Market research, potential [IAM, IRF’s, Retailer, Local Garages] & Establishment of Distributor Network[DMS,  manpower, logistic, W/h management, Infrastructure, CI, Inventory Guidelines, d/c structure]  

➢ Scout for developing new  components, finalizing specification, designing, prototype development, 3rd part testing ,  tool try out, Sourcing Strategies for existing and new revenue streams [2nd Brand, Refurbishment]  

➢ Brand Custodian & managing MARCOM budget of 75 Cr+ for business which amounts to over 1,800 Cr for all PR &  Content Management [Press release, Articles, Interviews, testimonial videos, ATL, BTL, Social Media, OOH, B2B  branding, Manage CSR strategy]  

➢ Contract Management & Relationship with Media Partners, Creative Agency for Outlining promotion program for 3  verticals, preparing & launching promotion campaigns, customer meets, van campaign, event collaterals [Poster /  Certificates/Caps/Merchandise]  

➢ Oversee creation & design element for articulating and aesthetic execution to B2B & B2C Brand Positioning.   

➢ Administering IPR infringement monitoring [Surveillance – Market / Web / Shop] within the ambit of IPR law  

➢ Represent in Industry trade [SIAM/ACMA/FICCI] for Brand Building & Protection   

➢ Develop & design the human skill upgradation program of Sales & Marketing staff.  

➢ Identify & recommend relevant training programs, inculcate culture of sharing best practice, Development of Manuals  and Measurement of training effectiveness.  

➢ Formulating annual budget & M/P planning to meet overall business objective of division.

Oct’05-Sep’08 with Honda Cars India Ltd. & Honda Motors Ltd., G. Noida

Growth Path:  

Oct’05–Mar’07   Asst. Manager-  Planning/Pricing/Export – Parts  

Apr’07–Sep’08   Dy. Manager – After-sales (Service Parts)  

Highlights:  

➢ Inventory LT Planning & Forecasting for Different type of Business (4W+2W+PP) to conform to desired Inventory  and Service Level Agreements based Parts Code [PM/BP/GR] & outline monthly, quarterly, annual purchase budgets  

➢ Managing the overall procurement of Parts (Import/Local/MIP), Consumables, Equipment & Packaging Material by  devising sourcing strategies from 400 Suppliers [Domestic/JAPAN/THAILAND].  

➢ Monthly MIS Reporting [FFR, VOR, Supplier Fill, Supplier Order T/O, Current VS Non Current, ECN Notification, Demand  variance / Forecast Accuracy / Scheduling/Cost of Sales / ETD Management].  

➢ New Model Launches-Preparation of Exclusive Part list, Pricing and delivery of Initial Kit.  

➢ Implementing cost rationalization measure for Stock Reduction/ Slow Moving Parts / Obsolescence / Scrap  Handling/ Disposal.  

➢ Introduction of barcode & handhelds, Rendered training to team members for successful transition in 4 weeks  

➢ Headed the establishment of 3 regional warehouses located in Mumbai, Chennai & Kolkata  

➢ Responsible for Pan India sales [2008 –Dealer Sales – Rs.1,800 Million]  

➢ Responsible for overall Parts LTP, ABP, Sales Realisation, Target Deployment, Dealer Audits, C-Forms.  

➢ Inc. 3% profitability [Absorption study] at 5 dlr’s [8 Mnths] & Augmented Service ratio [89% to 92%] at 6 Dlr’s.  

➢ Launched AMC program at 7 dealerships, resulting an inc. in service coverage by 8% & 15% inc. in Sales/RO.  

➢ Peak load Study to reduce the Vehicle Turnaround time at dealership to address the bottlenecks & Implementation  of Quick Service Program [PMS/Accidental]  

➢ Rolled out Dealer HR Management Practice / Guidelines.  

➢ Bought down stock months from 2.4-2.0 month for dealer at national level through stocks re-allocation, inter-dealer  policy and repair lead time study  

➢ Accomplished S/TO of INR 140 Cr. and a growth of 18% over FY06-07  

➢ Effectively managed pricing of 39,000 SKU’s, Amplified GP by 3.5% through competitive Pricing strategy & competitor  benchmarking [Autocar Nov’06 & ’07 adjudged lowest Parts price for “City” in the mid-size segment]  

➢ Effectively conducted National Parts Manager Contest & Rolled out Dealer Essential Service Parts List  

➢ Project coordinator for the launch of New Models.“CIVIC” , “CRV” & “ACCORD”  

➢ Team Member for the implementation of Dealer Management System on SQL 2000  

➢ Established Dealer evaluations system (NJK) to enhance dealer operation & max. absorption ratio  

➢ Catalogue Management, Claim Management, Business Auxiliary Service[lubes, Roadside Assistance, Tire], Planning &  Controlling the divisional SGA

Feb’99-Sep’05 with Asahi India Glass Ltd., Gurgaon 

Growth Path:

Feb’99–Mar’01   Engineer Trainee–Marketing (Western Zone- Pune)   Apr’01–Mar’02   Apr’02–Mar ’04   Apr’04–Sep’05   

Highlights: 

Engineer - Planning, Forecasting &  New Model Development   Asst. Manager– Planning, Forecasting, Pricing & Product Development  Dy. Manager - Business Development – Non-Auto Biz.  

➢ Conduct market segmentation & identify new prospects/markets/industries.[ sign-off with Whirlpool - oven biz. & Tata  Motors (bus segment) worth 21 Cr,Railways Coaches, Buses at Airports, Export to Pakistan via Railways].  

➢ Coordination between, Product Development, Quality & Despatch for timely execution of Sales Order [New Models]  

➢ Provide inputs/approvals for Contract review, pricing decision and bidding.  

➢ Review & Monitor- Optimum Inventory levels, Product performance [PPM ie Tata-PCBU – PPM reduction from 6,758  to 78],Accounts Receivable collection performance, ‘C’ forms and Transit Insurance settlement

➢ Review conversion rate of RFQ’s, Work closely with clients[Bajaj, Fiat, Ford, GM, Hyundai, Hindustan Motors, M n M,  MBIL, Piaggio, Toyota, Tata, Whirlpool] for New Product Development, expliciting Customer needs & requirements.   

➢ Preparation of Annual, Quaterly Forecast for effective stock management at Warehouse 

➢ Negotiate Confidentiality agreements, MOU, Sales Agreement, Closure of Business deals alongwith Management &  other stake holders for each projects.  

➢ Established an assembly unit at Bangalore with sales T/O of 40 crore/year with Capex of 5Cr for JIT supplies to TKML.  Initiated the establishment of assembly unit at Halol for GM India.

➢ Implemented TS16949 QS & Oracle (11i) for Order Demand & Advanced Supply Chain Planning (ASCP)  

➢ Executed TQM in a cluster under leadership of Prof.Y.Tsuda, part of process stdn. with aim  for Deming Award.

Jun’97-Jun’98 Digjam Woollen Mills, Jamnagar, Gujrat 

As Engineer Trainee (Maintenance)- Temporary  

➢ Preparation & Forecasting of BOM for effective maintenance scheduling of Boilers, DG Set, Consumables on Monthly,  Quarterly & Annual basis.  

➢ Deep Analysis of unplanned shutdown and presentation of countermeasure to management.

June 18 with JSW MG Motor India

➢ Establishment of parts distribution centre(green field and brown field including the ERP System for dealer retail business).

➢Establishment of accessory business

➢Creation of EV Battery Repair Centre

Jun’17-Jun18 with CNHi India

➢ RFQ preparation, layouting & procurement for the establishment of 2 new warehouse [Kolkata & Pune]  

➢ Obsolence reduction by 1 MOS with Support of Product Engg.   

➢ Concept working on development of Part on 3D Printing  

➢ Parts Life Cycle Management / SLED  

➢ Dealer Management System / Warehouse Management System implementation and integration with Local ERP’s.

Sep’08~Sep’16 with MOBIS India Ltd. (Hyundai MOBIS a Hyundai Motor Group Co.)

➢ Development of RIM with Carlisle & Company Incorporation [Channel Partner Space Optimization]  

➢ Successfully introduced Parts Return Program for 2 times, overall Dealer MOS reduction from 2.2 to 1.7  

➢ Development of LMS (Learning Management System- Online Training Portal & Apps)  

➢ Dealer Dashboard Apps (Benchmarking Performance / 2-Way Communication / Gross Earning from Spare Parts)  

➢ Development of E-tailing portal (Customer Enquiries / Online Sales / Payment gateway / SMS)  

➢ Cost of Ownership Study for Hyundai Models & Negotiation with Insurance Companies on vehicle Insurance  

➢ Fake parts action using Custom [TRIPS (Trade Related Aspects of Intellectual Property Rights) at 8 ports (Dry &  Wet)] & Police officials thru using FICCI (Federation of Indian Chambers of Commerce & Industry)   

➢ Executing loyalty program for Retailer and Mechanic (Project Study)  

➢ Corporate identity of retail channel for 1st time in the Indian Automotive Spares Parts  

➢ Drafted the legal agreements with Hyundai Parts Supply Centre  

➢ Developed 1st phase of MOBIS India website (Creation / Management - Modelwise Accessories / Catalogue – Parts)  

➢ Approx 100% Increase in Exports sales [110Cr to 205Cr] from Yr.2012 to 2014 despite economic slowdown  [Eurozone Crisis & unrest in Middle East countries]  

➢ Prepared & re-presented at CCI (Competition Commission of India) case along with legal and Economist  

➢ Packaging identity (Security MRP with Covert & Overt Features – 13 feature @Re1/pc)  

➢ Introduction of tire promotion program (Bridgestone / Good Year) 

➢ Parts Market share of genuine parts from 62% in 2010 to 71% in 2013 thru effective implementation of marketing  programs like Kitting, Half-Engine Promotion based on parts segmentation [Body, Repair & Maintenance]  

➢ 2nd brand aftermarket business potential study and implementation plan for market retention

➢ Creation of Asli / Naqli display stand for customer awareness  

➢ Reorganized supply network through distributor channel  

➢ Competitor price benchmarking for top 250 parts contributing 72% of the Sales with Frost & Sullivan  

➢ CarFe (conceptualisation & implementation) at COO for Accy promotion (Touch n Feel) & at 185 authorised outlet.  

➢ Recall program for maximizing customer loyalty with Frost & Sullivan with focus on developing service marketing  

➢ Development of Wholesales Strategy with Carlisle & Company Incorporation, U.S.A with focus on Market Retention  

➢ Released 1st time DPOM guidelines for Dlr principal & parts staff, PBDM guidelines for Parts Business Managers’  

➢ 1st time accessories sales consultant guidelines for enhancing accessories business   

➢ Generated 1.21 Cr as royalty from Audio for 1st time, surpassing Audio sales turnover of Year 2008-09

Oct’05-Sep’08 with Honda Cars India Ltd. & Honda Motors Ltd., G. Noida

International Exposure:  

➢ Visited Honda, Thailand for development of accessories for New Accord & New City  

Feb’99-Sep’05 with Asahi India Glass Ltd., Gurgaon

International Exposure:  

➢ Visited China for know-how in field of white goods/consumer durable segment glasses

21ST CENTURY LEADERSHIP IN VUCA WORLD FROM ISB HYDERABAD