Summary
Overview
Work History
Education
Skills
Additional Information
Certification
Languages
Timeline
Hi, I’m

Prashant Singh

Noida,UP
Prashant Singh

Summary

Dynamic Program Lead- Copywriter and seasoned Translator with a proven track record at ShareChat, adept in language localization and team building. Spearheaded innovative social media campaigns, enhancing engagement across North Indian languages. Expert in copywriting and UX writing, significantly improved content quality and user experience, showcasing exceptional proofreading and leadership skills.

Overview

6
years of professional experience
1
Certification

Work History

Sharechat

Program Lead- Copywriter
11.2020 - Current

Job overview

  • Taking care of North Indian languages (10 languages) and the copy team (8+ Writers) as a Program Lead.
  • Leading brainstorming sessions and contributing innovative ideas for copywriting and ensuring translation accuracy in northern native languages of India.
  • Developing social media campaigns that boost engagement and managing multiple projects simultaneously, meeting tight deadlines without sacrificing quality.
  • Providing insightful feedback to peers during review processes, enhancing the final copy quality, and mentoring junior copywriters to improve their writing skills and understanding of brand strategy.
  • Streamlining company voice and style guidelines, ensuring consistent quality copy across all channels. Also collaborating with cross-functional teams on integrated marketing campaigns, maximizing reach and effectiveness.
  • Writing UX copy to make the app and website more user-friendly. Also writing press releases, marketing copy, etc., as well as translating them into Hindi and Bhojpuri.


Inshorts

Content Specialist
08.2019 - 11.2020

Job overview

  • Reviewed hyper-local news copies and videos for the Hindi belt audience.
  • Reviewed hyper-local news copies and videos for the Hindi belt audience.
  • Edited and proofread materials to maintain high standards of accuracy, clarity, and readability.
  • Developed engaging copy for various platforms, resulting in increased audience engagement and retention.
  • Stayed current on industry trends and competitor activity to inform content strategy decisions.

News 24

Assistant Producer
11.2018 - 07.2019

Job overview

  • Assigned to assist the Input Desk and write error-free breaking news.
  • Reviewed copies from news agencies (ANI, PTI etc), outsourced sources, and stringers.
  • Wrote multiple news scripts for TV shows and translated news from English to Hindi to make it easy to understand for Hindi-speaking audiences
  • Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
  • Collaborated with the Input Department to brainstorm and determine new topics and stories.

Education

Makhanlal Chaturvedi University
Noida, India

Master of Arts from Mass Communication
05.2019

Ewing Christian College (University of Allahabad)
Prayagraj, India

Bachelor of Arts
05.2017

Skills

  • Copywriting
  • UX writing
  • Proofreading
  • Microcopy
  • Language Localization
  • Research and analysis
  • Content Strategy Planning
  • Team Building
  • Strong vocabulary skills
  • News writing and reporting
  • Target Audience Analysis
  • Project Management

Additional Information


  • Translated over 50 blogs, 500 web-stories, and various brand copies from English to Hindi for multiple websites.
  • Maintained voice and tone, created microcopy, ensured error-free content, and improved translation accuracy.
  • Possess knowledge of writing user-centric copy and translating it into a user-friendly format.
  • Written social media copies and ground reports for Individuals and multiple websites.

Certification

UX Writing: Microcopy, User Research, Accessibility & More

Languages

Hindi
English
Bhojpuri

Timeline

Program Lead- Copywriter

Sharechat
11.2020 - Current

Content Specialist

Inshorts
08.2019 - 11.2020

Assistant Producer

News 24
11.2018 - 07.2019

Makhanlal Chaturvedi University

Master of Arts from Mass Communication

Ewing Christian College (University of Allahabad)

Bachelor of Arts

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