Prashant V. Singh

• Founding Editor of ETNow.in and ETNowSwadesh.com
• Revamped TimesNow.in Business vertical
• In less than 1.5 years of active publishing, ET NOW website soared from nowhere to 4th spot in ComScore
• Surpassed legacy biz news biggies like Financial Express, Zee Business and Business Today
• Built ETNow.in and ETNowSwadesh.com from scratch like a startup - From 0 to 9 million UVs (Source: Chartbeat Data | Pure DOS numbers - Direct | Organic | Social)
• First digital anchor from Times Network to moderate ET NOW and TIMES NOW summits/events/awards
• Built WhatsApp channels from scratch as the new platforms to get social media numbers - grew it organically, and eventually fetched numbers
• Successfully cracked Google Discover for business news and allied categories
• Built absolute synergy with TV for seamless coordination and creating win-win scenario
• Identified, hired, built a very young team loaded with fire in the belly - 15 headcount in ET NOW and 15 in Swadesh
• Trained team for trends, pictures, Google News and Google Discover
• Trained team for motto of 'Think as a user, think digital' and 'No confirmed source, no story'
• Revived social media and SEO strategy by working closely with team and training the editorial team on what works on internet and what doesn't - 'Think as a user, think digital'
• Provided copy, keywords, headline, pics and in-page SEO training to team
• Carved out a content strategy basis on dated and perishable vs non dated and evergreen or long shelf life content
• Push notifications and pull traffic training
• Provided even motivation and team building training to team since it's a young team and startup kind of culture
• Organised source finding, fact check training
• Actively assisted sales and events team in getting sponsored interviews and interviewing them
• Moderated a number of panel discussions in conclave/events/awards/summits
• Edited and proofread manuscripts for grammar, spelling, punctuation, clarity and consistency.

• Revamped Zee Business English and Hindi
• Zee Business was under top 5 in ComScore
• Launched, anchored 1st ever digital video on Zee Business YouTube
• Launched personal finance weekly digital exclusive show on YouTube - 'Paisa Wasool'
• Launched real estate weekly digital exclusive show on YouTube - 'The Right Property Show'
• Launched personal finance weekly digital exclusive show on YouTube - Paisa Wasool
• Conceptualisation, ideation and strategy-formulation for the growth of the overall website page views and enhancement in real-time numbers of Google Analytics
• Trained team for digital exclusive reporting to get interviews, exclusives
• Carved out Social Media strategy with core social media guys for referral traffic jump

• Revamped FinancialExpress.com
• Actively assisted in launching Financial Express Hindi
• FinancialExpress.com soared to top 3 in ComScore for a brief period, but stayed at 4th top for quite a long time
• Successfully built synergy between print and website
• Core responsibilities were - Heading the shift | Managing the website | Tracking breaking news for big events, LIVE blogs, alerts, social media handling | Planning for big events | Maintenance of high concurrent traffic on Google Analytics | Generation of PVs, Unique users, etc. | Maintaining the high quality and authenticity of news stories

• Core responsibilities were:-

-Handling/managing a team as shift head

-Managing the entire website as a shift head in particular span

-Tracking Google Analytics to enhance website traffic

-Filing breaking news, allocating news, fishing out angles
-Writing political analysis. features, speculative stories; covering exclusive stories and interviews based on requirements
-Creation of stories from LIVE TV, Twitter, Facebook, etc
-Live blogs

• One of the founding members of News18 website
• 1st evening shift head for News18 - was hired even much before launch
• Launched original digital reporting on News18
• Core responsibilities were:
  -Filing breaking news
  -Creation of stories from LIVE TV – CNN-IBN, IBN7 and ETV
  -Live blogs
  -Conversion of video stories into text
  -Text stories from even a single ticker available
  -Stories from PRs, Twitter, Facebook and other social networking websites
  -Heading a team of senior sub-editors, sub-editors
  -Managing the entire website as a shift head
  -Translations for various TV Channels and websites owned by Network 18
  -Maintaining a strict TAT (Turn-around-time) and deadline

• Was part of the launching editorial team as one of the shift heads
• Started digital exclusive reporting at digitial
• Seamlessly coordinated with newspaper team reporters in Bhopal and different centres and bureaus for exclusives
• Core responsibilities were: Tracking breaking news, creating news articles, photo galleries, copy editing, shift handling, etc.

• News writer, shift head for news.indiamart.com
• Core responsibilities were

-News Sourcing and Rewriting
-Pan-India freelancer and vendor management
-Research work, pertaining to various issues/affairs
-Quality control of news updates on content management system
-Strategy-making and planning for the betterment of news portal
-Publishing of news, submitted by various freelancers

• Core resposibilities were:

-News writing, scripts for VAS - value added services

-Jingles and scripts

-Voice overs

• News writing
• Pics, shots finding from library
• Help in special programmes