Summary
Overview
Work History
Education
Certification
Timeline
Generic
Prashant Vutha

Prashant Vutha

Consumer Insights Professional
Mumbai

Summary

With a decade of diverse experience, I've developed a multi-disciplinary consumer research approach, encompassing quantitative, qualitative, user research, data analytics, social listening, and secondary research. I adeptly blend agency and brand insights, bridging national and international contexts to consistently reveal holistic insights for informed business decisions.

Overview

16
16
years of professional experience
5
5
years of post-secondary education
2
2
Certifications

Work History

Associate Director

Ipsos Research Private Limited
01.2024 - Current
  • Revenue and pipeline management: Optimizing revenue and profitability through tailored solutions from Ipsos' diverse portfolio for Quantitative research
  • Project Management: Achieving project turnaround within set schedules through seamless coordination with relevant teams for prompt query resolution
  • Team management: Managing teams to maximize efficiency, productivity, and collaboration

Associate Director

Nielsen Media
8 2022 - 01.2024

End-to-end leadership for tailored research projects, from inception to successful delivery

Senior Manager

Nielsen Media
01.2022 - 07.2022
  • Revenue generation: Strategic consultative selling to drive conversions and contribute to revenue targets
  • Account Management: Understand new needs, troubleshoot obstacles, and proactively share project updates. Be a liaison for issue resolution, maintaining open channels
  • Solution development: Integrating qualitative and quantitative research disciplines to create precise solutions
  • Project deliverables: Elevate project execution by crafting compelling narratives for impactful outcomes
  • Team management: Steering and nurturing teams through project phases for optimal outcomes

Manager

Zirca Digital
04.2020 - 01.2022
  • Sales strategy: Ensuring research insights to be an integral part of business pitches and strategic digital solutions on a weekly basis
  • Campaign execution and media planning: Continuously integrate consumer research and insights to deliver refined media planning and communication strategies for current clients
  • Data journalism: Generated over 200 business leads through whitepapers. Orchestrating complete lifecycle of crafting thought leadership content pieces

Assistant Manager

Viu, Vuclip
07.2017 - 03.2020
  • Brand Health: Empowered leadership to seize quarterly market trends
  • Original Concept Testing: Led 100+ global concept tests, establishing a framework and benchmarks for selecting flagship originals
  • Audience/platform monetization: Collaborated with sales teams to construct narratives, leveraging initiatives like Brand Impact, audience insights, and content monetization, driving advertising revenue growth

Senior Analyst

Ormax Media
06.2014 - 07.2017
  • Brand and content performance: Enhanced reach and engagement of diverse media brands/properties by leveraging insights from quantitative and qualitative research
  • Pilot Testing: Amplified TV ratings and box office collections for innovative broadcast and film concepts through research studies and strategic frameworks

Business Design Strategist

Human Factors International
05.2013 - 06.2014
  • Report publishing: Authored reports on varied topics like Sustainable Lifestyles, 3D Printing, Solid Waste Management, amassing 300,000+ views
  • Research development: Devised a board game for qualitative research with kids, delving into their creative responses to tech-related scenarios

Marketing and Business Development Executive

Profab, Profab Engineers Private Limited
06.2008 - 01.2010
  • Business development: Secured pivotal clients, driving substantial revenue growth and overall company expansion
  • Events and engagement: Promote through BTL activities i.e., branding at industrial events, on-site workshops to enhance engagement and product preference, aiming to establish product preference.

Education

BMS - Specialization Marketing

SIES College of Commerce And Economics
Mumbai
06.2005 - 04.2008

MBA - Marketing

Welingkar Institute of Management Development
Bengaluru
07.2011 - 04.2013

Certification

Executive Program in Strategic Digital Marketing, Cambridge University

Timeline

Associate Director

Ipsos Research Private Limited
01.2024 - Current

Senior Manager

Nielsen Media
01.2022 - 07.2022

Manager

Zirca Digital
04.2020 - 01.2022

Executive Program in Strategic Digital Marketing, Cambridge University

12-2019

Assistant Manager

Viu, Vuclip
07.2017 - 03.2020

Senior Analyst

Ormax Media
06.2014 - 07.2017

Certified Usability Analyst, Human Factors International

10-2013

Business Design Strategist

Human Factors International
05.2013 - 06.2014

MBA - Marketing

Welingkar Institute of Management Development
07.2011 - 04.2013

Marketing and Business Development Executive

Profab, Profab Engineers Private Limited
06.2008 - 01.2010

BMS - Specialization Marketing

SIES College of Commerce And Economics
06.2005 - 04.2008

Associate Director

Nielsen Media
8 2022 - 01.2024
Prashant VuthaConsumer Insights Professional