Open To Work
PRASHANTH BELAGATTI
Bangalore
Work Preference
Summary
A media professional based in Bangalore with over 20+ years of collective work experience across Television, Digital (OTT & Podcasts), Feature Films, Radio, Events, Branded Content and App Development (Startups), with certification and diploma from India's premier institutes Mudra Institute of Communications, Ahmedabad (MICA) and Indian Institute of Management, Kolkata (IIM-C).
Overview
19
19
years of professional experience
Work History
Creative Consultant (Nonfiction)
JioStar
Bangalore
10.2025 - 04.2026
- Curated annual pipeline for format and unscripted shows, aligning content strategy with audience demand
- Established key properties to elevate brand visibility and engagement
- Managed talent, budget, crew, celebrities, vendors, and stakeholders to ensure seamless production processes
- Oversee marketing activities and social media engagement
- Auditioned talent across Karnataka for reality shows
Creative Consultant
Shifft Films & Anythink Media & Events
Bangalore
12.2022 - 09.2025
- Contributed to launch of DraperTV.com (initiative by Tim Draper, Venture Capitalist Draper Associates, USA), the ʻNetflix for Entrepreneursʼ, focusing on post production and packaging of OTT platform
- Conceptualized, directed, and launched Prestige Group's Podcast 'Brick By Brick,' completing 2 seasons and integrating content into marketing strategies for Real Estate on Spotify, YouTube, Apple Podcasts, and other streaming platforms
- Curated content for Ecoscapes with Suraj Nayak - Podcast on YouTube, Spotify, Apple Podcasts
- Curated content for "Inspire & Ignite" Podcast with Uzma Irfan, Director, Prestige Group
Chief Operating Officer & Creative Director
Pixel Pictures Pvt. Ltd.
Bangalore
05.2020 - 05.2023
- Handled clientele base of leading broadcasters Star Maa (Telugu), Star Suvarna (Kannada), Viacom18 (Kannada) in Fiction, Nonfiction and Events Programming
- Oversee project budgets and timelines while aligning multi-disciplinary teams across sales, legal, marketing, research, finance, scheduling, and commercial functions
- Align the teams for Pre-Production, Shoot and Post-Production schedule on each project
- Recruit HoDs for each department
- Negotiate budgets with artistes, technicians, and vendors to optimize project resources
Nonfiction Head (Programming)
Viacom18 Media Pvt. Ltd. (COLORS Super)
Bangalore
05.2016 - 04.2020
- Created and conceptualized talent shows, reality shows, format shows, and events to enhance audience engagement for General Entertainment Channel (GEC)
- Director of talent reality shows like Kannada Kogile - Season 1 & 2 and Super Season (Singing Reality Show) and Master Dancer (Dance Reality Show), Karnataka Chalanachitra Cup (KCC Celebrity Cricket League) 2018, LIVE coverage of the sports event on COLORS Super from Chinnaswamy Stadium, Bigg Boss Season 6 - Kannada, Majaa Bharatha, Majaa Talkies and Super Family Function Events across Karnataka
- Developed and launched Super Dampati, a unique couples game show, expanding COLORS Super's reach across 30 districts of Karnataka
- Directed events featuring fiction artists of COLORS Super, enhancing program visibility and audience interaction
- Driven and maintained COLORS Super Nonfiction at a No.2 position in FY 2019 as per BARC's GRP report
Creative Head - South (Client Solutions) - Deputy General Manager
Radio City 91.1 - Music Broadcast Limited (MBL)
Bangalore
10.2011 - 10.2015
- Develop creative content strategy for radio stations across South India
- Managed and mentored creative teams of copywriters, audio engineers, voice-over artistes across locations in South India (Kannada, Telugu, Tamil) to enhance collaborative creativity and project outcomes
- Interacted with advertisers, agencies, media houses to promote radio campaigns and advertising initiatives for their brands, fostering strong partnerships and driving brand visibility
- Measure and analyze the success of sponsored campaigns and advertising brands
Creative Head - Assistant Manager
Fever 104 FM - HT Media Limited
Bangalore
01.2010 - 10.2011
- Delivered innovative advertising solutions for radio clients
- Delivered innovative advertising solutions for radio clients
- Developed programming innovations through contests, content, and on-ground events for radio properties, enhancing listener engagement
- Led a team of creative copywriters, on-air talents, programming producers, and sound engineers, ensuring cohesive execution of creative projects
- Collaborated with advertising agencies to create effective brand solutions
Programming Producer - Senior Executive
93.5 RED FM - Sun TV Network
Bangalore
11.2008 - 12.2009
- Managed radio content and music for deployed station, ensuring alignment with audience preferences
- Managed radio content and music for deployed station, ensuring alignment with audience preferences
- Established alliances and joint promotions to enhance cost efficiency and increase channel visibility
- Oversaw PR management for Red FM Bangalore, Mysore, Mangalore, and Gulbarga stations, strengthening brand presence
Creative Consultant
Phat Phish India Pvt. Ltd
Mumbai
06.2007 - 11.2008
- Conceptualized and executed films, music videos, and ad films with creative team, assisting in direction to achieve artistic vision
- Supported top management with insights on creative work processes to enhance project outcomes
- Planned and managed budgets for film shoots.
- Collaborated with legal advisors on contracts for artistes and technicians to ensure compliance and protect project interests
- Communicated with international film festival organizers regarding selection criteria.
Trainee - Communication Design & Event Management
Wizcraft International Entertainment Pvt. Ltd
Bangalore
12.2006 - 06.2007
- Coordinated with clients to align branding strategies with event objectives
- Coordinated with celebrities, artistes, and vendors to ensure seamless event execution
- Conceptualizing and designing creative collaterals for the events and road shows
- Designed and executed ATL and BTL activities for targeted marketing campaigns
Education
Executive Programme for Young Managers - Marketing Management (PGDM)
Indian Institute of Management
Kolkata06-2010
Crafting Creative Communications - Copy Writing and Design Communication (Television, Radio and Print Advertising)
Mudra Institute of Communications
Ahmedabad12-2006
Bachelor in Engineering - Information Science
Visveshwaraiah Technological University
Bangalore06-2005
Skills
- Creative concept development
- Content strategy
- Client relationship management
- Project management
- Talent management
- Financial planning
- Program Scheduling
- Insights development
Timeline
Creative Consultant (Nonfiction)
JioStar
10.2025 - 04.2026
Creative Consultant
Shifft Films & Anythink Media & Events
12.2022 - 09.2025
Chief Operating Officer & Creative Director
Pixel Pictures Pvt. Ltd.
05.2020 - 05.2023
Nonfiction Head (Programming)
Viacom18 Media Pvt. Ltd. (COLORS Super)
05.2016 - 04.2020
Creative Head - South (Client Solutions) - Deputy General Manager
Radio City 91.1 - Music Broadcast Limited (MBL)
10.2011 - 10.2015
Creative Head - Assistant Manager
Fever 104 FM - HT Media Limited
01.2010 - 10.2011
Programming Producer - Senior Executive
93.5 RED FM - Sun TV Network
11.2008 - 12.2009
Creative Consultant
Phat Phish India Pvt. Ltd
06.2007 - 11.2008
Trainee - Communication Design & Event Management
Wizcraft International Entertainment Pvt. Ltd
12.2006 - 06.2007
Executive Programme for Young Managers - Marketing Management (PGDM)
Indian Institute of Management
Crafting Creative Communications - Copy Writing and Design Communication (Television, Radio and Print Advertising)
Mudra Institute of Communications
Bachelor in Engineering - Information Science
Visveshwaraiah Technological University