Prashanth Krishnan

Responsible for Merchant Engagement & Revenue generating projects by leveraging P4B App. Part of the growth team for offline payments vertical

• Developed the complete CLM & end to end online engagement program for Soundbox by defining segmentation logic & propositions

• Soundbox business is the largest revenue generator for offline vertical– Scaled up 2X to 8Mn merchants & INR 60Crs revenue

• Worked closely with Product & Sales teams to define Product roadmap to improve the merchant experience of Paytm Soundbox

• Increased Revenue through Postpaid to INR 18Crs by identifying opportunities for MDR charging without affecting business growth

• Increased Postpaid GMV 10X to INR 1.9K Crs though custom products

• Managed Roll out & scale up of Rupay Credit Card via UPI instrument for to active base of 2.8Mn, GMV of INR 900 Crs, Revenue of INR 6 Crs

• Used Data analytics & Market insights to improve P4B App experience and enhance campaigns through funnel optimization

• Managed a team of 1 Growth Manager, 2 Business Analysts & 2 Campaign managers

Responsible for prepaid revenues, churn management & CLM+GTM strategy for TN circle with monthly revenue of over INR 250 Crs

• Developed Business cases for new products/services by predicting customer behaviour through data analytics & market insights

• Identified & developed synergies between Prepaid & DTH/Broadband businesses for new customer acquisition & base management

• Developed Integrated Omni-channel communication & introduced digital channels in circle CLM includng App promos, Facebook & Microsites

• Leveraged new revenue opportunities by national best performance in Intl packs, MiFi devices & Digital subscriptions – Monthly INR 12.5Crs

• Pioneered persona based segmentation, increased winback by 10%

• Managed 30 retention callers – Protected INR 1.2Crs/Month revenue

GTM Strategy Manager, TN Circle

Developed, Implemented & Reviewed incentives & programs for entire 1000+ Sales team & 80K outlets with a monthly budget of INR60 Mn

• Performed Budgeting, Financial modeling & Evaluation of effectiveness of various GTM projects & channel Schemes

CLM Manager, Odisha Circle

Responsible for designing CLM Framework for customer engagement & value creation for 15Mn customers & monthly revenue of INR75 Crs

• Developed CLM program to engage low ARPU base on tariff: Revenue growth of INR 15 Crs by maximising take rates & minimising churn

• National Best in Airtel Apps’ penetration: 2.25 Mn Active App users in Odisha circle – Got Airtel Silver Award for driving App usage

Management Trainee - Telenor India’s Next Business Leaders Program

• Enhanced offline/online customer communication, Growth Marketing & Digital Penetration-Awarded Telenor Young Achiever 2017

• Initiated Micro Segmentation of base for more effective & targeted promotions/communications-Awarded Certificate of excellence

CLM-Unlimited Bundled Products, AP Circle Responsible for Revenues & CLM for All Unlimited Bundled Products for AP circle with monthly Rev of INR12 Crs

• Transitioned from Usage based to Unlimited Products revenue model • Circle with highest Unlimited adoption on base (18%) across India

CLM-Mass Segment, AP Circle

Responsible for customer segmentation, new product development, go-to -market strategy, growth of engagement & improving customer retention

• Implemented transition from KPI based to customer based segmentation & increased product adoption rate by 10%

• Developed churn prediction model for 4G base using usage patterns