Summary
Overview
Work History
Education
Skills
Additional Information
Software
Certification
Timeline
Generic
Prashanth Ramachandran

Prashanth Ramachandran

Digital Marketer

Summary

A Digital Marketer, with a business administration specialization in marketing and 8.5+ years of experience in Growth & digital marketing have worked in start-ups for the most bit of my career owing to my curiosity in getting a holistic understanding of how different things come together in running a business.

Overview

8
8
years of professional experience
2
2
years of post-secondary education
5
5
Certificates

Work History

Marketing Associate

RoundGlass Wellbeing Private Limited
BENGALURU
11.2021 - Current
  • Developed, maintained and utilized diverse customer base on HubSpot and Braze.
  • Conducted research, gathered information from multiple sources and presented results.
  • Reviewed historical data and secure customer information to advise strategic campaign development.
  • Organized contacts and orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for new acquisition.
  • Developed marketing automation, drip campaigns & dashboard and saved lot of manual effort and time.

Marketing Manager

iamneo (Formerly Examly)
COIMBATORE
01.2021 - 10.2021
  • Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
  • Scraping B2B decision makers leads using tools like Apollo, Lusha, Get prospect to send out cold emails.
  • Created company brand messaging,website, collateral materials, customer events, promotional strategies and product commercialization.
  • Recruited and hired capable team members to add value and diverse skills set to marketing department.

Digital Marketing Specialist

RoundGlass Wellbeing Private limited
BENGALURU
03.2018 - 12.2020
  • App Store Optimization & Organic growth
  • Structuring and tailoring the content of emails for users at various stages of the funnel
  • Email Automation & Workflows
  • Generated new leads for B2B team to broaden their sales funnel

Marketing Specialist

Scripbox Advisors Pvt Ltd
BENGALURU
04.2016 - 02.2018
  • Planned, created and optimized marketing campaigns for KPIs' to reduce marketing and conversion costs
  • Planning and executing BTL activities to drive more leads
  • Maximized strategic approaches by keeping close eye on performance and making appropriate adjustments.
  • Provided weekly updates on digital marketing campaigns to leaders, discussing strategic initiatives and methods for improvement.

Marketing Executive

Eatwithus Private limited
BENGALURU
04.2014 - 04.2016
  • Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
  • Developed innovative and targeted collateral to support overall branding objectives.
  • Planned and executed marketing campaigns social media & email/

Education

MBA - Marketing

Sri Ramakrishna Engineering College
Coimbatore
08.2012 - 03.2014

Skills

Performance Marketing

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Additional Information

  • 8.5+ years

Software

HubSpot

Braze

Google Analytics

Google Ads

Meta Business Suite

LinkedIn Ad & Sales manager

Kenshoo

Appsflyer

Mixpanel

Typeform & Survey Monkey

MS Excel

Zoho CRM

Sendy

Certification

HubSpot Certified Digital Marketer

Timeline

Marketing Associate

RoundGlass Wellbeing Private Limited
11.2021 - Current

Marketing Manager

iamneo (Formerly Examly)
01.2021 - 10.2021

Digital Marketing Specialist

RoundGlass Wellbeing Private limited
03.2018 - 12.2020

Marketing Specialist

Scripbox Advisors Pvt Ltd
04.2016 - 02.2018

Marketing Executive

Eatwithus Private limited
04.2014 - 04.2016

MBA - Marketing

Sri Ramakrishna Engineering College
08.2012 - 03.2014
HubSpot Certified Digital Marketer
Fundamentals of Digital Marketing
AMA Professional Certified Marketer in Digital Marketing
Google Analytics
The Complete Digital Marketing Course by Udemy
Prashanth RamachandranDigital Marketer