Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
Timeline
Generic
Prashanthreddy P

Prashanthreddy P

Hyderabad

Summary

Marketing professional with expertise in SEO, Paid Campaigns, Research & Analysis, Google sheets & WhatsApp automations. Proven track record of achieving results through strategic marketing initiatives. Skilled in leveraging data-driven insights to optimize campaigns and drive ROI.

Overview

7
7
years of professional experience

Work History

Sr. Digital Marketing Manager

8 Views
04.2024 - Current
  • Actively fostered client partnerships by gathering feedback and executing targeted improvement strategies to enhance satisfaction and retention.
  • Consistently drove brand growth through vigilant performance monitoring and strategic recommendations, resulting in measurable success across various verticals.
  • Developed and implemented tailored performance strategies for underperforming brands, leading to significant improvement in KPIs.
  • Created a multi-vertical scorecard for in-depth brand and individual-level performance analysis, optimizing decision-making and reporting accuracy.
  • Conducted regular client meetings (weekly and monthly) to gain actionable insights, which were used to align team efforts toward performance improvements and ensure client retention.

Digital Marketing Manager

8 Views
Hyderabad
05.2022 - 04.2024
  • Developed and executed data-driven digital marketing strategies across SEM, SEO, social media, email marketing, and influencer partnerships to drive brand growth and enhance customer engagement.
  • Optimized campaign performance through continuous A/B testing, keyword optimization, and audience segmentation, resulting in improved ROI and reduced customer acquisition cost (CAC).
  • Streamlined reporting and analytics workflows by implementing automated solutions using Google Sheets and Data Studio, leading to a 30% improvement in reporting efficiency.
  • Led and mentored a high-performing team of 10, fostering collaboration and ensuring alignment with client business objectives, consistently surpassing performance targets.
  • Tracked and analyzed brand performance metrics on a weekly basis, identifying trends and providing actionable insights to stakeholders for strategic adjustments.
  • Set and managed budgets, ensuring effective allocation of resources based on performance data, and closely monitored KPIs to achieve revenue and growth targets.
  • Drove cross-platform ad campaign optimization by monitoring and fine-tuning performance across Google Ads, Facebook Ads, and other channels to ensure high conversion rates and targeted results.

Operations Manager

8 Views
05.2021 - 04.2022
  • Drove strategic alignment by ensuring clear communication of business objectives, regularly monitoring performance metrics, and delivering comprehensive brand efficiency reports on a weekly and monthly basis.
  • Developed a dynamic scorecard system to evaluate cross-functional performance, facilitating data-driven decision-making and continuous improvement.
  • Executed a diverse range of marketing strategies aimed at achieving both short-term and long-term organizational goals, enhancing overall market presence.
  • Ensured seamless collaboration between clients and internal teams to guarantee successful execution of brand strategies, delivering on campaign objectives, and maintaining high client satisfaction.
  • Implemented data tracking systems that enabled accurate performance tracking and in-depth analysis of marketing operations, optimizing resource allocation, and improving efficiency.

Paid Campaign Associate

8 Views
10.2020 - 04.2021
  • Demonstrated proficiency in executing, optimizing, and strategizing campaigns on major digital platforms such as Google and Facebook.
  • Incorporated a variety of CRM platforms such as Salesforce, Clove, Sell.Do, Hubspot, and Growtheye.
  • Tested and optimized keyword combinations to increase click-through rates.
  • Implemented A/B testing and achieved a 30% increase in conversions.
  • Contributed to the development of pitch materials for new client onboarding

SEO Manager

8 Views
02.2018 - 04.2019
  • Headed up the SEO department with multiple client accounts, in charge of increasing the rankings of websites in the search engines.
  • Achieved significant results by implementing SEO campaign strategies, resulting in a 350% increase in website traffic and an annual revenue growth exceeding 80%.
  • Created SEO proposals based on strategic research, offering several options in a clear, concise way that met client needs.
  • Draught and implement SEO strategies that improved search engine performance, attracted users to websites, and drove growth, resulting in an annual traffic increase.
  • Involvement in creating pitch material and helping the business development team to get clients onboard.
  • Led a team of 4 and ensured clients' business goals were met on a consistent basis.

SEO & Analytics Executive

8 Views
01.2018 - 01.2019
  • Successfully set up new client accounts for GTM, Google Analytics, Google Search Console, and Hotjar to optimize their digital presence.
  • Successfully implemented both On Page and Off Page SEO tactics for a diverse range of 11 clients.
  • Developed and executed successful SEO strategies for a US-based brand that led to a 210% surge in walk-ins within 7 months of positioning primary keywords on top of Google's Organic and Local lists.
  • Successfully optimized meta tags and achieved an 80% increase in click-through rate over the course of four months.
  • Increased click-through rate by 242% over six months by executing multiple schema markup strategies.
  • Leveraged Analytics for substantive data review with keyword adjustment and meta tag renovation, elevating keyword ranking to prime positions, leading to increased click-through rates and site traffic.
  • Analyzed competitor's traffic patterns, keyword usage, and top-performing pages for strategic insights.
  • Analyzed and optimized various website technical issues, which resulted in a decrease in loading speed and time spent on the website audit.
  • Developed and implemented advanced analytics models to identify customer trends, segmentation, and forecasting.
  • Collaborated with cross-functional teams to develop data-driven strategies for marketing campaigns.

Intern

8 Views
10.2017 - 01.2018
  • Competitor Analysis, Reporting, Keyword Research, Website Audit Reports, Landing Page Design, Emailers.

Education

Bachelor of Technical Education (B.Tech) -

TKR College of Engineering & Technology
05.2015

Intermediate - MPC -

Narayana Junior College
08.2011

Skills

  • Google Ads
  • Facebook Ads
  • Search Engine Optimization
  • Data Analytics
  • Client Relationship Management
  • Email Marketing
  • Keyword analysis
  • Google Analytics
  • Trend Analysis
  • Marketing Strategies
  • Team leadership abilities
  • Brand Management
  • Video Editing
  • WhatsApp Automation
  • Sheets Automation
  • Looker Studio Data Reporting
  • Strategic Planning
  • Optimizing ROI

Websites

Hobbies and Interests

  • Cricket
  • Badminton
  • Watching Movies

Timeline

Sr. Digital Marketing Manager

8 Views
04.2024 - Current

Digital Marketing Manager

8 Views
05.2022 - 04.2024

Operations Manager

8 Views
05.2021 - 04.2022

Paid Campaign Associate

8 Views
10.2020 - 04.2021

SEO Manager

8 Views
02.2018 - 04.2019

SEO & Analytics Executive

8 Views
01.2018 - 01.2019

Intern

8 Views
10.2017 - 01.2018

Bachelor of Technical Education (B.Tech) -

TKR College of Engineering & Technology

Intermediate - MPC -

Narayana Junior College

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