Summary
Overview
Work History
Education
Skills
Additional Information
Personal Information
References
Timeline
Generic
Prashsya Srivastava

Prashsya Srivastava

New Delhi

Summary

Proven leader in strategic market positioning and growth, leveraging expertise in Key Account Management and Supply Chain Management from tenure at DEKI Electronics Ltd. Excelled in fostering robust client relationships, driving significant revenue increases, and mastering the PCB Mounted Sugar Cube Relay, PCB Connector and LCD Display markets. Demonstrates exceptional negotiation skills and a keen ability to anticipate customer needs.

Overview

9
9
years of professional experience

Work History

Marketing Manager

DEKI Electronics Ltd
Noida
10.2023 - Current
  • Serves as the primary point of contact for the customer interface to the companys resources that drives and supports high levels of customer satisfaction and loyalty, as measured in surveys and share of wallet.
  • Develops strong, strategic relationships with customer(s) to identify and leverage the customers business goals, growth strategies and profit drivers to deliver the appropriate business value proposition sales solution strategy.
  • Provides leadership and guidance in critical customer planning and engagement.
  • Performs critical customer analysis to identify and leverage the partner s marketing programs to achieve growth in their customer s solutions capability.
  • Engages customer(s) in joint planning that integrates the companys services, programs and supplier partnerships securing customer commitment for the development of a comprehensive investment in strategies that advance the company s market position, entanglement and financial goals
  • Conducts regular business reviews with assigned accounts to track progress toward revenue and growth goals and owns execution of business plan.
  • Maintains and monitors pipeline and metrics for assigned customers, performs analysis and identifies improvement opportunities.
  • Supports distributor strategies by aligning the accounts & DIN/DWIN DEKI parts with customer to maximize profitable growth, and customer expansion.
  • Prioritize customers and opportunities with greatest potential for success.
  • Closely manages profitability by minimizing profit leaks and maximizing gross profit.
  • Other duties as assigned.

Asst. Manager, Sales

Glomore Electrotech Solution
New Delhi
05.2022 - 09.2023
  • Glomore Electrotech Solution (An Evolute Company – Our Homegrown brand & Distribution - LEONE - RELAY, LCD DISPLAY - Glomore, BATERRY PACK, COOLING FAN-FANON, Diode, El.Caps, Cosmo - Photo Triac, Cosmo - Photo Coupler, Protectron - Glass Fuses, Establish and maintain relationships with all stakeholders.
  • Glomore are ISO certified company and our LEONE product have UL certification & ROHS Certified. FANON also have CE Certification.
  • Establish and maintain relationships with all stakeholders
  • Meet with business leads to take detailed ordering briefs and clarify specific requirements of each project.
  • Catering customers from Automotive, Lighting, Railway, Industrial Segment such as, Power, Solar Segment, Factory Automation
  • Establishes and maintains effective customer relationships to understand customer needs.
  • We do customization for LCD Display; COB Monochrome & Graphic LCD - 16*2 GT-C1602AQ-YTSY are our regular product items. AC/DC Instrument Cooling FAN customization doing.
  • Ensures a positive customer experience throughout the sales process Perform other related duties as assigned
  • Performs critical customer analysis to identify and leverage the partners marketing programs to achieve growth in their customer s solutions capability
  • Prepares sales plans to introduce LEONE Relay products in Industrial market.
  • Performs regular status reviews and proposes recovery plan(s) in cases of potential order shortfalls.
  • Determine and execute appropriate sales strategies in accordance with the Company’s growth plans and ensure attainment of Overall Sales Budget.
  • Interact with other business departments (Technical Teams, Logistics Teams, Finance Teams, Customer support ) to ensure alignment with sales objectives
  • Willingness to travel as needed to generate business.
  • Supports suppliers strategies by aligning solutions with customer to maximize profitable growth, and customer expansion.
  • Closely manages profitability by minimizing profit leaks and maximizing gross profit
  • Other duties as assigned.

Business Development Manager - North Region

Amar Radio Corporation
New Delhi
12.2019 - 03.2022
  • We are authorized distributor for AVX (Capacitor), JST (Connector), Amphenol (Connector), Amphenol (Sensor ), OEN (Relay), Bourns (Potentiometer), Keltron (El.Caps), Mornsun (IGBT), CDIL (Transistor, TVS Diode, Thyristor), Delphi (Connector).
  • Proven track record in all stages of Pre-sales, technical discussion, sales process, business development, lead qualification to Requests for Proposals (RFPs) and sales closing
  • As an expert in the domain/technology of Semiconductors, Single point of contact for customer’s technical and Commercial query.
  • Identify technical issues of assigned accounts to assure complete customer satisfaction through all stages of the process.
  • Marketing-Handle sample request from Customer and send sample request to Vendor, Technical support to Customer and consultation with Supplier, Presentation for customer as required.
  • Interpret Customer’s RFP and technical specifications, prepare technical and commercial proposals for timely submission to customer.
  • Represent the Company at field events viz., Electronica Expo, Auto Expo, LED Expo, EV Expo, conferences, seminars, etc.
  • Identify customer's new needs and research manufacturers.
  • Gathering of Market Intelligence and understanding of upcoming projects and technology know-how.
  • Interact closely with the leading technology vendors to understand the new technologies being rolled out and Develop a list of manufacturers to approach for supplier, to add new product lines.
  • New Business development, and maintain existing relationships with customers.
  • Marketing-Send Introduction to new Customer, Identify new Vendor & Product.
  • Conduct trainings for clients on latest tools & technologies (as & when needed).
  • Accurate reporting to the Management on sales pipeline and business development progress MIS-monthly summary report, Sales projection report, Vendor registration support.
  • Travel throughout sales territory North India.
  • Prepare visit planner, Co-ordinate with Admin on travel & hotel bookings, Co-ordinate with Accounts on advance, Seek meeting appointment, Submit visit report, Handle sample request from Customer.


Sales/Key Account Engineer

Millennium Semiconductor
New Delhi
05.2016 - 12.2018
  • We are authorised distributor for AVX (Capacitor), Littelfuse (TVS Diode,Varistor, Fuses), Onsemi (Mosfet, IC), Mornsun (IGBT), Melexis (Sensor), MPS (Ac/Dc Converter), DIGI (WiFi Module, Antenna), Winbond (Memory), Amphenol (Connector), Quectel (Module 3G/4G/5G) Nuvoton (Controller).
  • Responsible for the day-to-day sales support and customer service activities for assigned accounts with primarily direct sales
  • Performs sales support functions to provide the highest level of service and customer satisfaction while maintaining efficiencies in corporate operational processes and procedures.
  • Serves as a liaison between Millennium internal resources (field sales, engineering, supplier marketing, manufacturing facilities, purchasing and other corporate departments), vendor resources and customers.
  • Demonstrates a proactive approach and sense of urgency on our customers’ behalf, anticipates our customers’ requirements and communicates efforts in a timely and effective
  • Order Processing: processes routine/ smaller customer orders accurately and timely by reviewing PO's for accuracy, freight terms, transportation, pricing, technical specifications, part numbers and any other unique customer requirements.
  • Resolve discrepancies with the customer prior to order entry; enter sales orders into the Millennium ERP system working with shared services teams to resolve any complex issues.
  • Review backlog report throughout to determine how to ful fill orders most effectively while balancing product cost, customer delivery expectations and vendor availability.
  • Customers Service and Service Requests: Meets customer service agreements established in SOW
  • Respond quickly and professionally to customer requests for information relative to orders and RMA's requests for confirmations/invoices, credit status, expediting or shipping requirements
  • Documents all customer requests for product returns or maintenance cancellations in an ERP system
  • Obtains all related facts and makes the decision to accept or reject based on established guidelines
  • Backlog Management, Billing and Resolution of vendor Invoice Discrepancies and Claims: Maintain control of the open backlog of orders, service requests and RMA's from entry through billing
  • From ongoing reviews of open orders and SRs/RMAs determine if the vendors have shipped, entitled and or billed the order or return
  • Research and resolve vendor invoice variances caused by price, quantity, goods/services receipts, freight and tax code discrepancies
  • Manage customer quotes activities in line with customer specific strategies, quoting processes, and order management.

Education

MBA - Sales & Marketing

Amity University
Noida
12-2025

BBA - Business Administration And Management

IEC University
Solan, Himachal Pradesh

B-Tech - Btech - ECE

Lovely Professional University
Jalandhar, Punjab

Skills

  • Business Development Manager
  • Key Account Management
  • Material Management
  • Supply Chain Management
  • PCB Mounted Sugar Cube Relay Market - OEN/Hongfa/Leone
  • LCD Display Market - Glomore
  • Amphenol/JST Connector Market
  • Film Capacitor/X2 FIlm Capacitor/DC-Link Capacitor oriented business - DEKI

Additional Information

  • LinkedIn: www.linkedin.com/in/prashsy a

Personal Information

Title: Business Development || Key Account || Demand Creation || Supply Chain || Sales || Revenue Generation

References

References available upon request.

Timeline

Marketing Manager

DEKI Electronics Ltd
10.2023 - Current

Asst. Manager, Sales

Glomore Electrotech Solution
05.2022 - 09.2023

Business Development Manager - North Region

Amar Radio Corporation
12.2019 - 03.2022

Sales/Key Account Engineer

Millennium Semiconductor
05.2016 - 12.2018

MBA - Sales & Marketing

Amity University

BBA - Business Administration And Management

IEC University

B-Tech - Btech - ECE

Lovely Professional University

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Prashsya Srivastava