Cricket
Prasit Basu
A Sales Professional with 16 Year + Experience in various sales and marketing field
Kolkata,West Bengal
Summary
To work in an intellectually challenging position in which I can apply and develop my Quantitative and Qualitative analytical and innovative skills.
Overview
16
16
years of professional experience
8
8
years of post-secondary education
Work History
Channel Head (Deputy Manager - Event Business)
ABP Eventures Pvt. Ltd (ABP Group Company)
Kolkata
9 2017 - Current
- Revenue generation from wedding events, destination weddings and other social event in Pan India Level
- In last three years I have given 200% revenue growth in terms of net revenue and successfully organized 500 + wedding events and destination weddings across cities
- Enhanced supervisory and leadership abilities by working closely with supervisor to execute event production smoothly
- Event budget estimation and product pricing are two vital responsibilities, through which revenue is maximized
- Stayed up to date on changing industry and service options to input latest trends and innovativeness in each and every event
- Prepared annual budgets to optimize and controls to prevent overages.
- Reduced operational costs through effective negotiation with suppliers and vendors to optimize revenue
- Managed senior-level personnel working in marketing and giving inputs to explore various new ways to generate more event leads
- Analyzed and reported performance data, translating findings into practical improvement actions.
- Liaised with team members, stakeholders and vendors to coordinate activities, provisioning, environment setup, risk mitigation and follow-up.
- Developed strong relationships with event partners to facilitate smooth communication and flawless event completion.
- Maintained, documented and presented progress reports to leaders
Cluster Manager (Retail Business)
ABP Eventures Pvt. Ltd.
Kolkata
09.2015 - 08.2017
- Started offline retail business of ABP Weddings in Kolkata and Suburb from September 2015, with seven stores
- Drive target oriented sales & renewal business in retail stores across Kolkata and Suburb. Earned recognition for leadership excellence by consistently exceeding performance targets and promoting culture of continuous improvement within cluster management team.
- Achieved higher team performance by implementing effective coaching and mentoring strategies for cluster staff.
- Earned recognition for leadership excellence by consistently exceeding performance targets and promoting culture of continuous improvement within cluster management team.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Brand promotional activities to spread awareness about ABP Weddings through various ATL and BTL activities.
- Coordinated cross-functional teams to achieve shared objectives while encouraging collaboration among individual departments within each unit of operation.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
- Conducted regular performance evaluations for all employees to recognize achievements, address challenges, and facilitate professional growth.
- Developed efficient operational processes to optimize resources and improve overall cluster performance.
Area Sales Manager (Event Marketplace)
Matrimonydirectory.com – A Bharatmatrimony Initiative
Kolkata & Bhubaneshwar
08.2013 - 09.2015
- Online Classified Sales and Business Development in event listing business for entire Kolkata and Bhubaneswar location
- Organized promotional events and interacted with community to increase sales volume. Organized Matrimony Expo in Kolkata, featuring all top wedding brands under a single roof
- Delivered engaging presentations at industry events, effectively promoting company products and services to potential clients.
- Exceeded targets by building, directing, and motivating high-performing sales team.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Developed sales strategy based on research of consumer buying trends and market conditions.
Relationship Manager (CSD Business)
INDIAMART INTERMESH LIMITED (Indiamart.com)
Kolkata
11.2010 - 08.2013
- Handling a portfolio of 350 registered high value company of Indiamart with help of 4 professionally equipped services cum sales person
- Generate revenue from up-selling /Cross selling and client retention
- Act as consultant on Internet marketing, to generate better business for all paid members.
- Provided exceptional customer service, resolving issues promptly and maintaining client trust throughout resolution process.
- Developed targeted presentations for prospective clients, effectively showcasing value of our services and products.
- Collaborated with cross-functional teams for seamless management of high-profile accounts, resulting in improved customer satisfaction.
- Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.
- Mentored junior team members on best practices in relationship management techniques, contributing to overall team success and growth within company.
- Coordinated efforts between various departments such as sales, credit assessment, operations teams for smooth delivery of services to clients.
- Organized regular events to foster community engagement among clients, solidifying existing relationships and attracting new business prospects.
Sales Manager (Agency Business)
RELIANCE LIFE INSURANCE COMPANY LTD
Kolkata
11.2008 - 11.2010
- Analyzing business potential, conceptualize & execute strategies to drive sales, augment turnover and achieve desired targets
- Successfully handling team of 44 financial agents with weekly team training on product update, customer satisfaction, and market feedback. Train them how to tackle current market changes and sales tips.
- Managing Individual customer's insurance and investment portfolio with daily market update, guiding them best solution depending upon individuals risk appetite, age factor and future expectation.
- Met with clients, delivering presentations, and educating on product and service features and offerings.
- Reviewing collections strategy regularly and training financial advisors to ensure that collection techniques change with change in economic situation and individual requirement.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success to all advisors
Unit Manager (Agency Business)
ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED
New Delhi
04.2008 - 11.2008
- Market Analysis through market survey and market segmentation
- Various corporate presentation and individual presentation
- Achieve monthly based target and servicing existing clients
- Identifying new market segments and tap profitable business opportunities
- Evolving market segmentation & penetration strategies to achieve product wise targets.
Education
MBA - Marketing
JAIPURIA INSTITUTE OF MANAGEMENT
Lucknow, India 04.2006 - 04.2008
B. Com. (Accountancy Honours) - Accounting And Finance
Calcutta University
Kolkata, India 01.2001 - 01.2004
Class XII -
Hooghly Branch Govt. High School
Hooghly 01.1999 - 01.2001
Class X -
Hooghly Branch Govt. High School
Hooghly 01.1998 - 01.1999
Skills
Establishing goals & developing plans for the achievement of these goals Creating, managing and streamlining start-ups
Leading, mentoring & monitoring the performance of team members to ensure efficiency in process operations and meeting of individual & group targets
Managing team functions viz manpower planning, recruitment & selection, induction, performance appraisal, training, etc
CRM Supervision and support
Handling the request & complaints of the selling points & ensuring they are resolved within the stipulated TAT
Assessing the customer feedback, directly from individual, marketing executives and through feedback from operation department and, evaluating areas of improvements
Understanding the client need area and giving best solution for him
Conducting detailed market study to analyze the latest market trends and tracking competitor activities and providing valuable inputs for fine tuning the selling and the marketing strategies
Conducting product presentations & promotional activities for market development & brand visibility
Business planning and analysis for assessment of revenue potential in business opportunities
Establishing goals & developing plans for the achievement of these goals Creating, managing and streamlining start-ups
Operations Management
Accomplishments
- Launched Destination wedding Planning Services from 2022 in ABP and it's a grand success with lots of happy clients
- 150% Sales target achievement and got best sales person award from Business Head in 2021 in ABP
- Top three ASM award from CEO for 2nd topper in revenue in PAN India for 2014-15. in Matrimony.Com
- Best ASM award from CEO for topping in revenue in PAN India for 2013-14 in Matrimony.Com
- Ten times got Best Team award in east in terms of revenue in Matrimony.Com
- Experience of organizing the biggest Wedding Expo in eastern india – Matrimony Expo 2014
- Generate 56% growth in revenue in BBSR location and 125% growth in revenue in Kolkata location in Matrimony.Com
- Got two times Pillar of Success award from Business Head in Indiamart.Com
- Got two times early appraisal for extraordinary performance in Indiamart.Com
- Got promotion in first five months and promoted to Relationship Manager In Indiamart.Com
- Got Business Excellence award from Zonal Head for topping in east Zone in Reliance Life Insurance Company Limited
- Get set Go certificate from Regional Head for successfully achieving first Lap of the Target in ICICI Prudential Life Insurance Company Limited
- In Mathematics section in CAT exam I score 98 percentile .
- First Prize in “Skit” during talent hunts at Jaipuria Institute of Management.
- Co-ordinate “Interdependence Integration and Co-creation”, a National conference conducted by Jaipuria Institute of Management
Additional Information
Lalit Masta : CEO in ABP Eventures Pvt. Ltd.
Himanshu Shekhar Das : Regional Head in Times OOH
Permanentaddress
10/459 Pipulpati Pathak Bagan Hooghly, Pin712103
Languageproficiency
- Bengali
- English
- Hindi
Interests
Screen Play Writing
Travelling
Disclaimer
I hereby declare that all information provided by me in this application is correct to the best of my knowledge and belief.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeLocation Preference
HybridImportant To Me
Company CultureCareer advancementWork-life balanceHealthcare benefitsTeam Building / Company RetreatsPersonal development programsSoftware
Word
Excel
Power Point
Access
SPSS
Quote
“Be Active! Take on responsibility! Work for the things you believe in. If you do not, you are surrendering your fate to others.”
Dr. APJ Abdul Kalam
Timeline
Cluster Manager (Retail Business)
ABP Eventures Pvt. Ltd.
09.2015 - 08.2017
Area Sales Manager (Event Marketplace)
Matrimonydirectory.com – A Bharatmatrimony Initiative
08.2013 - 09.2015
Relationship Manager (CSD Business)
INDIAMART INTERMESH LIMITED (Indiamart.com)
11.2010 - 08.2013
Sales Manager (Agency Business)
RELIANCE LIFE INSURANCE COMPANY LTD
11.2008 - 11.2010
Unit Manager (Agency Business)
ICICI PRUDENTIAL LIFE INSURANCE COMPANY LIMITED
04.2008 - 11.2008
MBA - Marketing
JAIPURIA INSTITUTE OF MANAGEMENT
04.2006 - 04.2008
B. Com. (Accountancy Honours) - Accounting And Finance
Calcutta University
01.2001 - 01.2004
Class XII -
Hooghly Branch Govt. High School
01.1999 - 01.2001
Class X -
Hooghly Branch Govt. High School
01.1998 - 01.1999
Channel Head (Deputy Manager - Event Business)
ABP Eventures Pvt. Ltd (ABP Group Company)
9 2017 - Current