Seasoned IT professional with over 18 years of experience in Information Technology, specializing in Data Lake architectures using Databricks, Big Data ecosystems, DBMS, Data Warehousing, and ETL solutions. Demonstrated expertise across the full project lifecycle—including business analysis, requirement gathering, architecture and design, development, testing, training, and implementation—across diverse industries such as digital marketing , telecommunications, banking, finance and retail . Known for maintaining consistent direct client engagement, providing strategic and technical leadership throughout complex data-driven projects.
Possesses in-depth knowledge of AdTech and MarTech ecosystems, including campaign data pipelines,audience segmentation,attribution/reattribution modelling. Experienced in integrating marketing automation systems, Customer Data Platforms (CDPs),Audience Data Management (ADP) and demand-side platforms (DSPs) with robust data pipelines, driving data-driven decision-making for marketing and advertising ecosystems.
Responsible for maintaining consistent direct product owner engagement, providing strategic and technical leadership throughout complex data-driven projects.
Company Overview: Epsilon, Publicis Groupe Company
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ETL Tools:
RDBMS:
Statistics & Data Science:
Operating Systems:
Reporting Tools: