Prasoon Mishra
Ex - Regional Head North (Associate Director) - Livspace
Gurugram
Summary
Headed North India of Livspace Select Business, Having a successful 10 years experience in Sales, Business Development, Marketing and Client handling across Management Consulting (Mckinsey), Telecom (Knowlarity) and Home Interiors (Livspace & Homelane).
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Regional Head North (Associate Director)
Livspace
Gurgaon
09.2021 - 03.2023
- Complete ownership of 8 cities in the North India region of Livspace (Gurgaon, Delhi, Noida, Jaipur, Chandigarh, Lucknow, Dehradun, Kanpur) for Sales, Design, Customer Experience, Growth and P&L
- Doing sales of 10 - 12 Cr with confirmed revenue of 9 - 10 Cr month on month
- Promoted and sold Livspace's proprietary one stop shop software - 'Canvas' to 120 studio partners across 8 cities.
- Scaled up the conversion % of the region from 15% to 20% within the span of 6 months and made it consistent across.
- Launched Livspace in 3 Tier-2 Cities (Chandigarh, Dehradun & Kanpur), Scaled up Chandigarh to a monthly revenue of 1 crore per month starting its 3rd month of launch and Dehradun to 50L per month starting its 2nd month of launch.
- Created sales playbooks and templates within the region to have high impact on sales pitch, product understanding, process adherence and reviews.
- Implementing regular leadership trainings of each city GMs to enhance their thought process and capabilities.
- Improved the customer satisfaction score from 3.8/5 in JFM to 4.6/5 in AMJ quarter
General Manager
Livspace
Gurugram
01.2021 - 08.2021
- Complete ownership of Gurgaon city: Sales, Design, Cx Experience, Growth & P&L
- Built & Scaled up Gurgaon Select Sales team from scratch (From 0 - 3 cohorts), Managed 31 people team comprising of 3 Sales managers, 3 Design Manager and 25 interior designers
- Sold Livspace's proprietary one stop shop solution called "Canvas" to 50 studio partners.
- Increased conversion percentage of Gurgaon city from 12% to 22% in tenure of 7 months of this role
- Driven sales of 2 cr with confirmed revenue of 1.8cr+ month on month
- Implemented data driven planning of leads, resources and targets for scaling up with heavy focus on team's training, monitoring, reviews and motivation for running daily operations
- Established weekly and monthly incentive schemes and rewards for growth and team motivation
Business Manager
Livspace
Gurgaon
01.2019 - 07.2020
- Established the largest team in Gurgaon & Delhi NCR which includes 3 sub cohorts and few independent designers i.e managed a team of 15 people
- Trained my team on Livspace's proprietary solution called "Canvas" and supported them in selling it to the customer.
- Generated and managed new business revenue of Rs. 1 crore (avg.) every month and overachieving target by (25 - 30)% month on month
- Continual mentoring & training the team. Introducing certain schemes within team members to boost their motivation, enhance performance & improve productivity
- Implemented data driven sales strategies based on insights gathered from analysis of month on month business projections, conversion ratio & NPS
- Kept Strong focus on time & task management of each member of the cohort along with regular weekly reviews with the sub cohorts.
- P&L owner of the cohort and the single POC for customer escalation
Business Development Manager (PAN India)
Homelane
Bengaluru
07.2017 - 11.2018
- Owner of entire Design Partner program of HomeLane
- Created pipeline of 500+ Interior Designers in 9 months
- Planned & Executed lead generation through 5 new channels
- Launched successful DP engagement plan focused on performance, retention and issue resolution
- Executed an Outreach program with leading Design Schools to drive brand visibility & pipeline building of Designers
- Managed entire budget for Designer acquisition and engagement programs
- Launched HomeLane Internship Program successfully
- Owned process on target completion of DP requirements through team work with Recruitment, Training and Business Teams
- Data analysis on Designer performance to drive higher productivity and lower retention
Assistant Sales & Marketing Manager
Knowlarity
Gurgaon
02.2016 - 04.2017
- Identify new markets and formulate strategies to penetrate in APAC and EMEA markets.
- Providing new strategies for inside sales and demand generation.
- Ensured weekly coordination with internal sales team leaders to enhance quality of sales calls and pitches.
- Managing Email/SMS campaigns and Barter Deals for maximizing sales.
- Building Capability, Certification and Automation for inside lead generation team through regular training and development plan
- Managing Lead Distribution System for FOS and Channel Partners
- Nationally driven and launched demand generation program for expanding business across cities
- Managing and Monitoring Digital Marketing Agency’s performance with respect to PPC Campaigns, Content Creation, Content Sharing, Landing Page Creation and Social Media Marketing for Revenue maximization
Client Support Analyst
Mckinsey & Company
Gurgaon
05.2012 - 07.2014
- Responsible for assisting more than 30 Mckinsey Solutions and managing global clients, CST’s and Internal McKinsey with Application Requests, configuration,Up-selling & Cross Selling
- Managing and executing quick turnaround in problem solving, issue management and project delivery..
- On boarding new clients, training Mckinsey Internal and clients on Mckinsey Solutions locally and internationally.
- Making weekly, monthly and ad-hoc reports for Mckinsey Solutions, Conduct application performance and functional tests, data uploads and management, Survey Designing and translation into regional areas.
- Ensuring every McK solution to be in good health throughout business and non business hours
- Escalating and owning issues arisen in infrastructure and maintaining tracking reports
- Sharing knowledge within team through creating knowledge objects and trackers
- Client Data analysis & Presentation
Education
Marketing
Alliance University, Marketing, M.B.A
Bengaluru, KA 05.2014 - 05.2016
Computer Science
M.D.U University, Computer Science, B.Tech.
Gurgaon, HR 04.2007 - 04.2011
Skills
Sales & Business Management
Strategic Decision Making
Business Development & Partner Management
Strong Communication & Negotiation
Effortless Relationship Building & Networking
Online Marketing
Mentoring and Coaching
Interviewing and Staffing
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Regional Head North (Associate Director)
Livspace
09.2021 - 03.2023
General Manager
Livspace
01.2021 - 08.2021
Business Manager
Livspace
01.2019 - 07.2020
Business Development Manager (PAN India)
Homelane
07.2017 - 11.2018
Assistant Sales & Marketing Manager
Knowlarity
02.2016 - 04.2017
Marketing
Alliance University, Marketing, M.B.A
05.2014 - 05.2016
Client Support Analyst
Mckinsey & Company
05.2012 - 07.2014
Computer Science
M.D.U University, Computer Science, B.Tech.
04.2007 - 04.2011