Prastuti Lahkar

Content Creator and Influencer

Head

Guwahati

11.2024 - Current

Developed and implemented a comprehensive communications strategy to drive brand awareness, engagement and loyalty.
Created editorial calendar of content for social media channels including Twitter, Facebook and LinkedIn.
Monitored online conversations related to the company's brand and products and services, responding in an appropriate manner as required.
Conducted research on current best practices for digital marketing, social media and public relations initiatives.
Managed relationships with external vendors such as advertising agencies, graphic designers and software developers.
Provided ongoing support to internal teams regarding communications activities and initiatives.
Coordinated press releases, media coverage opportunities and other PR activities.
Researched new trends in digital marketing to ensure strategies remain up-to-date with industry changes.
Collaborated with cross-functional teams to create compelling content for websites, blogs, emails and other digital platforms.
Developed content strategies for social media platforms such as Facebook, Twitter, and Instagram.
Created compelling visuals to accompany written content.
Ensured all published content adhered to best practices in terms of SEO optimization.
Managed multiple projects while meeting tight deadlines.
Monitored analytics on a regular basis and adjusted strategy accordingly.
Sourced relevant images, graphics, audio files, video clips for use in digital content.
Assisted with developing promotional campaigns across multiple channels.
Analyzed competitors' digital marketing efforts to gain insights into their success strategies.
Curated content for social media platforms.