Prasun Kulshrestha

• Managing overall India operations as Managing Director of company.
• Responsible for Demand creation, Production, Sourcing of material & Sales .
• Developing key Customers and ensuring YoY Growth , Strategy improvement & revenue increase across India.
• Enabling team structure, motivating & managing to optimize overall results.
• Result oriented strategy & approach to Position Fischer in key projects & win projects.
• Emphasize in building customer trust, branding & feedback system.
• Mapping business, create strategy, align resources & execute the plan. Competition analysis & forecast for balanced equation.
• Managing distribution network & aligning reviews with distributor & support to grow .
• Forecasting business , Set Dynamic sales Plan & Strategy.

My responsibility in TE Connectivity - Appliance Division is focused on appliance market in North and South India. As an account manager, i am responsible for following :

• To increase business share in accounts in region by increasing sales.
• To do business development in appliance customers , increase demand creation, work out pricing and negotiate to win business.
• To analyze technical issues at front end, coordinate and support customers to rectify the problem.
• To do forecast, work with marketing and ensure smooth supply chain.
• To provide technical training to distributors, customers periodically.
• Increase demand creation pipeline working directly / indirectly with customer or distributors.

• I was managing operations of North ,West & East India Business as Regions for direct customers along with managing distribution while focusing on few key segments including Automotive, Electric vehicles, Drones, Railways, Telecom etc. segments.
• I took Electric vehicles segment as an opportunity to develop for Vicor & establish a business of 800 K USD in 2018 & a pipeline of opportunity of 5 MN USD for 2020.
• I was responsible to provide customer support in terms of technical training, technical support, part suggest, customer board fault finding, customer assistance to Power supply.
• To distributors, Guiding Distributors with various new segments , support them by providing desired technical or commercial information and enable them.
• I was also responsible to manage distributors to by supporting them with strategic pricing to work on overall BOM cost.
• I also managed Distribution sales .

With the vital responsibility to address application support for Micrel products in North, West & East part of geographic locations in India, I also had additional responsibility to manage sales distribution plus direct. Few of my responsibilities are listed as below.

• Supported on BLDC based solutions in region focused on Commercial ceiling fans.
• Demand creation support for analog to Ethernet to BLDC solutions to RF.
• Worked on requirements of RF Key lock Unlock for automotive vehicles.
• Training distributors, Quarterly Technical training to Distributor FAE, Monthly FAE review along with supporting with required support, sample support, design support to distributors / customers.
• Regional Distributor sales training, Business review and driving numbers, forecast management with marketing.
• Increase demand creation in region direct / indirect, develop accounts, increase YoY $ value .
• To Provide technical support to all customers power / RF / Analog / any that Micrel product line would had required to assist customers.

• Fully responsible to handle assigned territory of North-East India including all the customers, ANALOG & POWER components.
• Dedicated Application engineer for TI PICOLO based HF inverter for North.
• Retain and growth of electronic components in industry for all range of components.
• Analyzing business potential, conceptualizing & executing strategies for new business development.
• Identifying and developing new streams for revenue growth and maintaining relationships with customers to achieve repeat as well as referral business.
• Involved in strategic marketing initiatives for product promotion and sales.
• Evolving market segmentation & penetration strategies to achieve targets both pre and post sales.
• On board design support for Lighting, Lighting drivers, SMPS power supplies, Inverters.
• I managed product line as FAE for products from Infineon, IR & Cree.
• I had managed Home appliances market division for North India to manage products for ADI, IR & Infineon along with various principle connectors.

• I was responsible to generate demand creation of various product lines as Hittite, Microsemi & Glenair connectors.
• Major focus was on Defense Space & Defense customers where I was responsible to generate opportunities for various potential customers for all the three above product lines.
• With the Support for all India Space & defense customers, supporting Space grade Business for Hittite microwave was the biggest achievement which took Hittite from 670 K USD annual Biz to around 1.9Mn sustainable biz annually.
• To generate demand creation, demonstrate products and get approve RF parts in Government Labs like ISRO, DLRL, DRDO, ARDE etc.

• I worked at Spectra innovations as an Design Engineer for Power Integration Product Line.
• I was responsible to design, develop & provide power solutions for various commercial applications. I mainly designed power supplies for TV, STB, LED lighting etc which were usually from 0.5Watts to 310 Watts .
• I used Buck, boost & Flyback topologies while working on these design .
• Job profile included to support design requirement for all India customer base & develop designs required by customer per specifications.