Summary
Overview
Work History
Education
Skills
Accomplishments
Interests
Timeline
Generic
Prasun Mishra

Prasun Mishra

Seasoned Sales/Marketing And Strategy Professional With Hands On Experience In Identifying And Developing New Markets Using Acquired Domain Expertise In Marketing, Networking And Team Building Experience
Bengaluru,KA

Summary

Dynamic and results-driven business development leader with 19 years of progressive experience in spearheading growth initiatives, executing high-impact go-to-market (GTM) strategies, and leading cross-functional teams across the financial services, ratings, and consulting sectors. Proven track record of consistently driving revenue growth, expanding market presence, and building scalable business operations. Recognized for strategic leadership, strong analytical and problem-solving abilities, and a consultative approach to B2B client engagement. Adept at navigating complex stakeholder environments, aligning commercial objectives with corporate vision, and fostering a culture of high performance and continuous improvement.

Overview

19
19
years of professional experience

Work History

Director

Brickwork Ratings
Bangalore
04.2020 - Current
  • Acquisition of Corporate Clients for Rating and Grading Business of Brickwork Group Heading the Digital Communication team for Brickwork Group
  • Responsibilities:
  • Heading Business Development team for South India
  • Managing a team of 20+ BD professionals
  • Managing revenue and ensuring market growth for the region
  • Conceptualizing and Spearheading the Digital Communication team (7+ members) for Brickwork Group
  • Developing and Implementing the Social Media strategy for the Group
  • Launch of new platforms, managing increased subscriber base, ideate and create new and relevant content across tools
  • Creating and growing the digital footprint of the group across different social media platforms through Whatsapp, Linkedin, Instagram, Youtube, SEO etc
  • Assessing analytics tools of various platforms to take corrective action
  • Advising Senior management on Strategy and way forward for the Group
  • Managing the CSR Wing of the Group by promoting Financial Literacy through tie ups with educational institutes across India

Vice President

YES Bank Ltd
Bangalore
01.2017 - 03.2020
  • Acquisition of Corporate Clients in CFUIB Portfolio (Assets)
  • Responsibilities:
  • Spearheading the RHHE- Real Estate, Hospitality, Healthcare and Education Business in Karnataka
  • Identifying corporate clients in the sector, understanding existing banking relationship, financial requirements and acquiring creditworthy prospects
  • Offering Project Finance solutions including Term Loans, Working Capital requirements like Cash Credit, WCDL and other funding requirements
  • Coordinating with different stakeholders like Risk, Legal and Credit Admin to ensure a smooth and fast turnaround to sanction facilities and ensure smooth client management
  • Acquire and manage
  • (Hunting and Farming)
  • Managing both Asset and Liability products
  • Building strong relationship with CA’s, Law Firms and other stakeholders to develop a strong network for new client acquisition
  • Ensuring a steady pipeline of prospects to enable conversion and meet specified targets

Manager

Citibank NA
Bangalore
07.2013 - 12.2016
  • Acquisition of Corporate Clients for the Citi CCB Portfolio (B2B Sales)
  • Responsibilities:
  • Identify suitable prospects as per program in the CCB segment, onboard creditworthy prospects
  • Provide products related to Working Capital requirements like Cash Credit, WCDL, Bill Discounting, LC/BG and cross sell products
  • Preparing the due diligence report to assess the risk portfolio of the client
  • Assisting the Credit and Risk Functions to ensure a fast and smooth acquisition procedure

Account Manager

Macquarie Finance (India) Pvt. Ltd
Bangalore
11.2012 - 06.2013
  • Acquisition of Corporate clients for capital finance and equipment leasing services
  • Responsibilities:
  • B2B sales for Asset Finance services offered by the company
  • Services included providing tailored debt and finance solutions, asset re-marketing, sourcing, and creating brand recognition for MEIFPL
  • Generating new business through innovative strategies
  • Negotiating deal terms including pricing and legal requirements
  • Manage existing clients and liaise with Operations Team.

Senior Manager

FS Trust Company Ltd
Bangalore
12.2010 - 10.2012
  • Profile- Develop and expand Trusteeship business of ITCL in the South India region (B2B Sales)
  • Responsibilities
  • Develop and implement strategies for forging new alliances, creating a market and setting up a team in Bangalore to commence ITCL's operations in South India
  • Strong understanding of business models, performance and financial indicators, and deal with Debenture Trusteeship, Security Trusteeship, ESCROW accounts, PEVC Trusteeship, ESOP and EWT

Relationship Manager

ICRA Limited
Bangalore
11.2008 - 11.2010
  • Managed Karnataka Region -Business Development for Credit Rating
  • (B2B Sales)
  • Responsibilities:
  • Strategy and Business Plan formulation & execution for achieving targeted growth in revenues & market share, across ratings and other products lines
  • Networking with senior bankers (EDs & GMs) of PSU banks & other leading bankers, Financial Institutions, large CA firms, Merchant bankers & Investment bankers and experienced in managing corporate relationship with key stakeholders, including Bankers, Auditors, Company Senior Level Management
  • Leadership experience gained by managing a team of experienced sales personnel across various locations and responsible for Talent Recruitment for South India, Karnataka Region
  • Origination and sourcing of business, new client acquisition and consultative selling across section of entities ranging from Large, Medium & Emerging Corporates, Public & Private Sector Banks, FIs, NBFCs, Insurance, Municipalities, Mutual Funds, Investment Banks, Micro Finance Institutions, SME’s, PSU’s, State level entities, etc

Solution Manager

ICICI Bank Limited
Bangalore
11.2007 - 11.2008
  • Industrial financing for the SME segment
  • Responsibilities:
  • Identifying suitable prospects in the SME segment, understanding their business environment and credit requirement
  • Preparing the due diligence report to assess the risk portfolio of the client
  • Presenting the client’s case before the committee for approval of the credit
  • Providing consultancy to the client to strengthen their financial position

Deputy Manager

TATA Ryerson Ltd
Bangalore
06.2006 - 10.2007
  • Developing new business initiatives for the brand TRYNOX in India
  • Responsibilities:
  • Underwent training on different business processes which included Tolling, Distribution, Material Sourcing and Pricing, EPA and TPM activities and Tata Business Excellence Model
  • Understanding demand patterns and introducing TRYNOX to the prospects
  • Developed pricing strategies for the customers based on their usage and strategized the national roll-out of brand TRYNOX.

Education

Master’s - Business Administration, Marketing

ICFAI Business School
06.2004 - 05.2006

B.Com (Honors) - undefined

University of Delhi
07.1999 - 05.2002

Skills

Customer targeting

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Accomplishments

  • Single handedly built and nurtured Digital Marketing team to spearhead the Digital Marketing endeavours of Brickwork Ratings and its group companies.
  • Was Program Director for CSR Program launched by Brickwork Ratings to spread Financial Literacy. Tied up with Tier 1 MBA Colleges to run the program.
  • Spearheaded new product launch in Grading Business vertical.
  • Chaired a presentation titled ‘Credit Rating’ organized by Canara Chamber of Commerce and Industry, Mangalore, December, 2009
  • Conducted a presentation titled ‘Credit Rating - Methodology and Procedures’, for Institute of Company Secretaries of India (ICSI), Bangalore Chapter, 2009
  • Successfully completed a 15day high altitude and jungle living course in the Himalayas organized by TATA Steel Adventure Foundation.
  • Undertook a trekking expedition on Mt.Kinabalu, in the Malaysian Borneo
  • Awarded by The Times of India, leading National Daily, for quiz conducted by them on Parliamentary Issues
  • 3rd position in Business Acumen Quiz, East Zone Final, conducted by Aditya Birla Group, Kolkata 2005


Interests

Travelling - avid traveler having been to 55 countries Enjoy going out of my comfort zone to acquire new experiences and manage risks

Foodie: Enjoys trying different cuisines and trying to understand its history

Quizzing - ardent quizzer having represented school and college at various quiz competition Having a desire to seek answers to the unknown

Timeline

Director

Brickwork Ratings
04.2020 - Current

Vice President

YES Bank Ltd
01.2017 - 03.2020

Manager

Citibank NA
07.2013 - 12.2016

Account Manager

Macquarie Finance (India) Pvt. Ltd
11.2012 - 06.2013

Senior Manager

FS Trust Company Ltd
12.2010 - 10.2012

Relationship Manager

ICRA Limited
11.2008 - 11.2010

Solution Manager

ICICI Bank Limited
11.2007 - 11.2008

Deputy Manager

TATA Ryerson Ltd
06.2006 - 10.2007

Master’s - Business Administration, Marketing

ICFAI Business School
06.2004 - 05.2006

B.Com (Honors) - undefined

University of Delhi
07.1999 - 05.2002

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Prasun MishraSeasoned Sales/Marketing And Strategy Professional With Hands On Experience In Identifying And Developing New Markets Using Acquired Domain Expertise In Marketing, Networking And Team Building Experience