Prataksh Nigam
Sales & Marketing
Agra,Uttar Pradesh
Summary
11+ Year Experienced Sales & Distribution professional with a proven track record in optimizing distribution and ensuring product availability & visibility. Expertise in effectively manage a teams to achieve sales targets and maintain high levels of customer satisfaction. Proficient in distribution handling, claims management, and overseeing primary sales activities. Diligent and result-oriented, consistently introducing process improvements to enhance operational efficiency. Seeking a challenging role where I can leverage my skills to drive organizational growth and success.
Overview
12
12
years of professional experience
24
24
years of post-secondary education
Work History
Territory Sales Executive
Marico Limited.
Agra
05.2022 - Current
- Line of Control: Managing a team of 15 People; PSR, VSR & 2 Team Leaders, along with the collaboration of 4 Distributors, resulting in a significant business contribution of Rs 1.5 crore per month.
- Constantly focus on retail & rural coverage to establish the strong distribution network.
- Assign targets to sales force and provide guidance on effective strategies to achieve those targets.
- Motivate the sales force by leveraging past benchmark performances and facilitated their growth through OJT, R&Rs and classroom training, thereby contributing to the overall organizational growth
- Recruited sales representatives and distributors in assigned territory of Kanpur, Etawah, Auraiya, Farrukhabad, Kannauj and Mainpuri based on organization's requirements with industry experience.
- Ensure efficient management of distributors claim, inventory, and remittance.
- Rigorously track & follow-up the market outstanding for rural stockists and monitor their investments to ensure a smooth business cycle and availability of products range.
- Ensures the in-store brand visibility plan and optimize the "share of shelf" in all the self-service & key outlets.
- Effectively manage the base of 102 rural stockist by closely monitoring secondary sales and inventory on a daily basis thereby ensure the regular & smooth business.
- Closely monitor the competition activity & provide regular update on the same timely basis.
Senior Territory Sales Incharge
Reckitt Benckiser
Kanpur
09.2017 - 05.2022
- Line of Control: Managing team of 17 Sales Representatives and 2 Pilot Sales Representative with business turnover of Rs 42 crores annually.
- Majorly responsible for Urban business of Health care division in Kanpur, Fatehpur, Farrukhabad (R+U) & Etawah.
- Developed Pharma distribution channel across the territory & appointed 8 Rx exclusive distributors and generated Rs 38 Lcs of business PM.
- Appointed Pharma retail exclusive distributor in Kanpur Urban and tapped more than 780 new pharmacy stores and established best in class distribution network.
- Demonstrated expertise in handling primary and secondary sales, resulting in increased revenue contribution to organization.
- Successfully managed team of sales professionals, providing guidance and support to achieve sales targets MOM.
- Implemented and maintained DB Appointments system, streamlining sales process and improving efficiency.
- Established and improved systems and processes to enhance overall sales operations.
- Effectively managed remittance processes for DB, ensuring timely and accurate transactions for healthy ROI.
Territory Sales Executive
Abbott Healthcare Pvt. Ltd.
Kanpur & Jhansi
05.2016 - 08.2017
- Successfully led new product development like PEDIASURE- SECHETE, ENSURE NUTRITION POWDER & SIMILAC IQ (IMF).
- By ensuring benchmark of competition brand like Horlicks, Complan, NAN-PRO & Farex Respectively.
- Established new distribution network in Kanpur (U+R) & Jhansi (U+R).
- Ensure the impactful visibility through hardcore merchandising & freshness through planogram at all the category handler outlets.
- Maximize the availability of PEDIASURE & ENSURE till C-class Kirana, Grocery & Self- Service and ensure the availability till 10K population towns through stockist appointment.
- Conducted comprehensive training programs for team to enhance their skills, product knowledge and capabilities.
- Effectively managed distributors by ensuring their healthy ROI for long term sustainability & wealthy association.
- Assessed and captured relevant competition information, enabling proactive decision-making and timely responses to market dynamics.
Area Executive
ITC LTD
Lucknow
01.2015 - 04.2016
- Headed a Team of 60 Daily Salesman, 5 Team Leaders, 6 Distributors and 24 Stockiest and Responsible for the average turnover of 8.92 cr/Month (Including NTD)
- Demonstrated strong sales focus and expertise in implementing trade marketing and distribution plans for cigarette & non-tobacco (Confectionery, Biscuits, Shampoo, Soap & Snacks) products.
- Planned & ensures the S&D till 2K population town.
- Ensure the price control through mystery shopping and hangout the awareness POPs of same at outlet level.
- Implemented brand input plans to drive brand awareness and increase the availability & visibility of ITCs cigarettes at CFP channel.
- Completely responsible for stock control to ensure optimal inventory levels and minimize stockouts and control the rates at the time of speculation
- Efficiently managed day-to-day operations within the trade marketing and distribution function.
- Improved overall sales performance through effective distribution & Impactful visibility and promotional activities.
- Implementation of targeted trade marketing initiatives through which achieved a 93% availability of cigarettes (as per nielsen survey) thereby generated the 13.5% incremental business.
Sales Officer
Pidilite Industries Limited
Faizabad
09.2013 - 01.2015
- Responsible for planning & conducting Market Development Activities in the assigned territory where the awareness is required.
- Ensure primary and secondary sales target achievement by appointing New Stockiest in Prospective areas.
- Responsible for daily influencer meet and organize atleast 10 large meets as live awareness campaign through which built strong confidence about to consume and recommend our products.
- Monitor competition by gathering current marketplace information on pricing, new products development, delivery schedules, merchandising techniques, etc.
- Manage the proper distribution of POPs, Free bees, and Gifts amongst influencers.
- Demonstrate new products to influencer for demand creation and thereby convince existing and potential dealers for product placement.
Pilot Sales Representative
Pidilite Industries Limited
Faizabad
05.2012 - 09.2013
- Target achievement on weekly and monthly basis.
- Primary and Secondary sales handling,
- Appoint New Distributors in Prospective areas.
- Meet sales targets in assigned Time.
- Add on new Prospective Retailers to increase market share.
Education
MBA - Marketing
GALGOTIAS BUSINESS SCHOOL
05.2010 - 03.2012
Accounting
Kanpur University
Har Sahai PG College 04.2006 - 03.2009
Intermediate - Accounting And Banking
BNSD Inter College
Kanpur 04.2005 - 05.2023
High School Diploma -
St. Paul High School
Kanpur 04.2003 - 06.2004
Skills
New Product Development
ROI Management
Sales Forecasting
Data Analytics
Remittances Management
Inventory Management
Route Optimization
Team handling
Hobbies
Cooking traditional cuisine, Interested to read & learn more about hindu mythology.
Timeline
Territory Sales Executive
Marico Limited.
05.2022 - Current
Senior Territory Sales Incharge
Reckitt Benckiser
09.2017 - 05.2022
Territory Sales Executive
Abbott Healthcare Pvt. Ltd.
05.2016 - 08.2017
Area Executive
ITC LTD
01.2015 - 04.2016
Sales Officer
Pidilite Industries Limited
09.2013 - 01.2015
Pilot Sales Representative
Pidilite Industries Limited
05.2012 - 09.2013
MBA - Marketing
GALGOTIAS BUSINESS SCHOOL
05.2010 - 03.2012
Accounting
Kanpur University
04.2006 - 03.2009
Intermediate - Accounting And Banking
BNSD Inter College
04.2005 - 05.2023
High School Diploma -
St. Paul High School
04.2003 - 06.2004