Pratap Katkar
Sales & Marketing
Bangalore
Summary
A Marketing Manager having 20+ years of experience in sales and marketing. Managing business from Key Accounts, OEM, Government organizations, Renewable energy, Conventional energy, PSU’s, Railways, Defence, and channel sales. Aiming for progressive and challenging career in a reputed organization which taps my potential skills and experience.
Overview
20
20
years of professional experience
2
2
years of post-secondary education
5
5
Certifications
Work History
DGM - Sales & Marketing
Mersen India Pvt Ltd
Bangalore
03.2008 - Current
- Implemented marketing strategies to generate leads and increase sales revenue.
- Supported sales staff by providing market trends, account analyses and new product information.
- Monitored product line sales and costs, compiling thorough progress reports using data analysis.
- Monitored company budgets by comparing campaign results to financial forecasts.
- Planned meetings and trade shows by developing schedules, establishing contacts and coordinating mailing lists.
- Created and maintained customer databases to facilitate customer segmentation.
- Monitored and reported on sales performance metrics to inform decision making.
- Implemented advertising campaigns and prepared promotional materials.
- Executed digital campaigns to improve brand awareness and online presence.
- Researched competitor marketing trends and prices using data analysis.
- Provided leadership, guidance and direction to sales team members, offering assistance with any need at any time.
- Built strong relationships with clients by following up on previous purchases and suggesting new products.
- Utilized exemplary negotiation skills to obtain manufacturing service agreements and assure quality standards.
- Coordinated with other departments to provide smooth execution of sales initiatives.
- Trained and coached sales team members on best practices for customer service and sales techniques.
- Communicated customer feedback and complaints to team members to promote proper resolution.
- Facilitated regular team meetings to discuss challenges, successes and strategies.
- Establishing sales objectives - By forecasting and developing annual sales plan. projecting expected sales volume for existing and new products.
Sr. Sales Engineer
Suhner India Pvt Ltd
Bangalore
07.2006 - 02.2008
- Communicated complex sales and engineering concepts to prospective users clearly and with constant customer focus.
- Thrived in fast-paced environment, constantly re-prioritized and maintained relentless focus on sales process.
- Investigated competitor technical specifications, product data and industry standards and continually developed knowledge of product offerings.
- Led white-boarding sessions and worked independently to map requirements to valid use cases that highlighted product capabilities.
- Built relationships through exceptional client service delivery and maintained productive networks to support business development.
- Worked with customers and engineering team to determine equipment needs and system requirements.
- Developed and implemented product marketing plans to reach target customers.
Sales Engineer
B T Engineering
Nashik
11.2003 - 06.2006
- Prepared cost estimates and bid documents by studying customer RFPs and consulting with project managers.
- Developed and implemented pursuit plans for opportunities within assigned key accounts.
- Delivered technical sales presentations to prospects and presented benefits and value of products.
- Identified and supported resale opportunities to achieve sales plans.
Education
Executive Programme in General Management - General Management
Indian Institute of Management
Indore 02.2023 - 08.2023
PG Diploma in Marketing Management
L N Welingkar Institute of Management Development
Mumbai 06.2013 - 06.2015
Diploma - Mechanical Engineering
KLE Society Polytechnic
Hubli05.2002
Skills
Brand Management
Customer Retention
Strategic Planning
Team Building
Business Development
Business Planning
Negotiation
Sales Pipeline Development
Change Management
Certification
Winning with Relationship Selling
Timeline
Leadership Training for Results
09-2023
Executive Programme in General Management - General Management
Indian Institute of Management
02.2023 - 08.2023
Power Your Presentation
10-2019
High Impact Presentations
12-2017
Digital Marketing
08-2017
Winning with Relationship Selling
11-2016
PG Diploma in Marketing Management
L N Welingkar Institute of Management Development
06.2013 - 06.2015
DGM - Sales & Marketing
Mersen India Pvt Ltd
03.2008 - Current
Sr. Sales Engineer
Suhner India Pvt Ltd
07.2006 - 02.2008
Sales Engineer
B T Engineering
11.2003 - 06.2006
Diploma - Mechanical Engineering
KLE Society Polytechnic