Strategic Communications, Government Liasoning, Public Relations
Overview
14
14
years of professional experience
Work History
Founder
Sunrise Communications
Creative advertising services with strong organizational and execution experience, worked with clients like Escorts Ltd., Government of AP, Telangana and Government of MP
Customized designing and production of Collaterals for large scale events like partnership summit Execution of Road Shows Product Launches Dealer Meets Film Production Collateral Development and production Communications and PR
Associate Director
Adfactors PR Ptv. Ltd
Hyderabad
09.2018 - 05.2019
Skilled at working independently towards relation building with Government of Andhra Pradesh.
Focused on Tourism Department AP
Senior Account Director
J WALTER THOMSON
03.2015 - 01.2018
Strong understanding of the Government business and functioning, experience on formulation of communications strategy that can be translated to successful branding solutions
Insight of Social and digital platforms to maximize visibility and brand recall
Hands on experience of handling simultaneous campaign activities including events, production, vendor management and delivery under short time lines
Account Management- Client interface for Government Business
Working closely with knowledge partners and department officials to understand and provide solutions on strategic communications for the department of Industries and Commerce, Government of Andhra Pradesh
Planning and executing these strategies through varied media platforms which include new age media such as Social and digital services
Having worked on two films that have been used as curtain raiser films at the Partnership Summit in Vishakhapatnam
Responsibilities: Driving a revenue stream to the tune of 30 Cr per annum, with realization of the payments
Highlights: Developed one on one relationships with multiple contact points within the Government domain, with key contact points that play crucial role in rolling out of any communication or event
Deep understanding of internal processes and hierarchy chain for decision making, within the government machinery
Government of Andhra Pradesh: Interacting with Principal Secretaries of departments: Department of Industries and Commerce Department of Information Technology, Electronics, and Communications Department of Social Welfare Andhra Pradesh Tourism Development Corporation Milestones achieved, Campaigns handled 360֩ Telangana Industrial Policy Launch 2015 Sunrise Andhra Pradesh- Investment Summit-2016 Sunrise Andhra Pradesh- Investment Summit-2017 KIA Motors Launch @ CMO Andhra Pradesh And many campaigns on development policies..
Maintaining close relations with department officials, for business development Networking with consulting firms and Knowledge partners (KPMG/ PWC/ E &Y)
Group Account Manager- Client Servicing
GEORGE P JOHNSON
12.2012 - 02.2014
Leading a team of account managers dedicated for client servicing the Yahoo! And IBM accounts
Driving a revenue target of $ 500 K annually
Strategic planning and advising to client on event strategies
Managing relationship with all the stake holders to drive business consistently
Presenting the event pitch at bidding stage.
Marketing Analyst
IBM INDIA
03.2010 - 06.2012
IBM’s Centre for Excellence for internal clients was a pilot Project before the Launch of “Analytics” as a service offering in the open market
Business Unit Advisor to stake holders, for analysis of different marketing activities
Monitoring the ROI and process adherence on each trip/ event
Creation of monthly reports, decks, and dash boards
Streamlining the processes with
Program Manager Web Television
Satyam Computers
10.2007 - 10.2009
Satyam Computers, now Mahindra Satyam utilized the existing IT infrastructure for Virtual Communication through web Streaming
Planet Satyam was the web Television developed for this
Indigenously developed the facility of Studio infrastructure and IT bandwidth
Promotion of registrations through mailers and promo campaigns
Managed and executed numerous events with head count ranging up to 500 people
Each one of these events was webcasted, integrating the Video conferencing as well, wherever required and much more.
Marketing Lead
Monster.com
11.2005 - 07.2007
Tracking unique hits by jobseekers on the home page
Collating data for weekly reports
Consolidation of inquiries through various channels for analysis of customer segments
Working with customer support team for feedback consolidation from customers
Corporate Sponsorship for participation at Raide‐ de‐ Himalaya 2006 by Monster.com.
Skills
Team Leadership
Strategic Thinking
Marketing
Entrepreneurial and Innovative
Engagements
Campaign designing and execution- Digital and offline
Event conceptualizing and execution
Film production- Concept, production planning and execution
Collateral development- Concept to production execution
Internal communications- Messaging for strategic communications (Rewards and Recognition)
Key Clients
Government clients: Chief minister’s office, Protocol department, Health Department, Industries department, IT department and Investment promotions cells and many more
Corporate clients: Escorts Kubota, Good Year and CEAT
Timeline
Associate Director - Adfactors PR Ptv. Ltd
09.2018 - 05.2019
Senior Account Director - J WALTER THOMSON
03.2015 - 01.2018
Group Account Manager- Client Servicing - GEORGE P JOHNSON