Pratap Singh Chouhan
Area Retail Manager
Ahmedabad,GJ
Summary
Accomplished Retail Sales Manager offering over 13 years in boosting performance momentum and exceeding sales quotas. Experience directing store operations for established organized retailers. Positive team manager with record of high employee retention rates. Agile and adaptable staff leader with stellar work history, motivational approach and upbeat nature. Skilled at training employees and leveraging organized approaches to handle daily planning, scheduling and customer service requirements. Forward-thinking and industrious with diplomatic communication style focused on maximizing engagement and satisfaction.
Overview
13
13
years of professional experience
2
2
Language
5
5
years of post-secondary education
Work History
Area Retail Manager
Skechers South Asia Pvt Ltd
Ahmedabad, Gujarat
02.2019 - Current
- Manage and steer retail business in Gujarat for 32 Exclusive stores of the same region.
- Handling team & daily operations of all 32 stores pursue budgeted targets for financial year.
- Managing master franchisee (2), and franchisee (2).
- Proper reporting from 2 cluster Manager (company payroll) & Franchisee ASM (2) for daily operations.
- Coordination with store manager and team (consisting of more than 180 members) for achieving budgeted target.
- Buying & Merchandising: Planning retail buy plan for all the 32 stores - Season and category wise order placement for stores based on trends and thus achieving the targets of franchisee.
- Ensuring correct product range in stores in close coordination with store manager, merchandising team and area sale manager of franchisee.
- Inventory Control: To control inventory at Stores.
- To device proper planning for liquidation of stock at master franchisee & franchisee stores.
- Timely movement of stock to various stores and to keep minimal stock at the end of season.
- Minimum shrinkage throughout the stores.
- Partner Management: Daily operation management support for master franchisee (2) & franchisee (2), Handling the mall developers, landlords for smooth store operations.
- Profitability: Monitor ROI and P & L of all the stores.
- Give timely report to regional manager so that proper action could be taken.
- MIS: Timely communication of daily sale, stock analysis, trend review and feedbacks to the respective department heads.
- Monitoring daily performance of store & area managers and their designated showrooms.
- Recruitment, Training & Retention: Hiring store managers & fashion consultants and providing timely trainings about products and grooming tips.
- Ensuring quality manpower retention across the entire format and all the counters.
- Promotion and Marketing: Roll out of marketing strategies throughout the region with the assigned budget.
- Customer Service: Customer feedback and grievance support.
- Coordination with quality control and get necessary approvals to readdress the grievances of customer.
- Key Highlights.
- Handling a business turnover of 1000 Million INR per annum.
- Handling 32 Exclusive stores, 4 Retail partners.
- Handling team of 2 Cluster manager (pay roll of Skechers), 2 ASM (on franchisee payroll),32 store manager, 179 plus sales staff.
- Overseeing secondary business of assigned area and implementing business plans with the help of Franchisee & Field Force.
- Opened 15 store till date.
- Consistently maintaining NO.2 Position pan India.
- Ensuring channel hygiene by regular follow-ups on system implementation, software working, outstanding control, claim settlements, stock management, etc.
Deputy Sales Manager
Pepe Jeans India Ltd
Ahmedabad, Gujarat
03.2015 - 02.2019
- The concern is an Apparel MNC, a global player in lifestyle Industry such as jeans, Casual wear etc.
- Manage and steer retail & Channel business in Gujarat (13 Exclusive stores) & (53 MBO).
- Up until 2016 managed LFS and Off-price channel business format for the same region.
- Handling team & daily operations of all 13 stores pursue budgeted targets for financial year.
- Managing master franchisee (2), and franchisee (4).
- Proper reporting from distributors and Franchisee ASM (2) for daily operations.
- Coordination with store manager and team (consisting of 60 members) for achieving budgeted target.
- Buying & Merchandising: Planning retail buy plan for all the 13 stores & 53 MBO - Season and category wise order placement for stores based on trends and thus achieving the primary targets of distributor / franchisee.
- Ensuring correct product range in stores in close coordination with store manager, merchandising team and area sale manager of distributors.
- Partner Management: Daily operation management support for distributor (1), master franchisee (1) & franchisee (4), and managers (LFS and Off-price channels).
- Handling the mall developers, landlords for smooth store operations.
- Profitability: Monitor ROI and P & L of all the stores.
- Give timely report to regional manager so that proper action could be taken.
- Customer Service: Customer feedback and grievance support.
- Coordination with quality control and get necessary approvals to readdress the grievances of customer.
- Key Highlights.
- Achieved highest Store opening award for year 2017-18.
- Handling a business turnover of Rs.
- 40 crores per annum.
- Handling 13 Exclusive stores, 1 distributor & 2 direct Retail partner.
- Handling team of 1 ASM on company payroll, 3 ASM (on franchisee payroll),12 store manager, 36 sales staff & 24 Fashion Consultant at SIS.
- Overseeing primary & secondary business of assigned area and implementing business plans with the help of Channel Partners & Field Force.
- Opened 11 stores opened in this tenure.
- With the addition of new Store business has grew 3fold in 3 years.
- Added 19 SIS in this period due to which MBO business has grown by 3fold in 3 years.
- Managing the entire channel network towards the business goal achievement due to which Gujarat has become NO.1 Territory of West in all channels.
- Ensuring channel hygiene by regular follow-ups on system implementation, software working, outstanding control, claim settlements, stock management, etc.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Sales Manager
VOI Jeans Pvt Ltd
Mumbai, Gujarat, Maharashtra, MP & Chhattisgarh
05.2014 - 03.2015
- The concern is an Apparel MNC, a global player in lifestyle Industry such as jeans, Casual wear etc.
- Handling a business turnover of Rs.6 crores per annum.
- Handling 2 Exclusive stores, 11 LFS & 1 distributor.
- Overseeing primary & secondary business of assigned area and implementing business plans with the help of Channel Partners & Field Force.
- Managing the entire channel network towards the business goal achievement.
- Ensuring channel hygiene by regular follow-ups on system implementation, software working, outstanding control, claim settlements, stock management, etc.
- Managed order cycle to enhance business development and maintain sustainability and customer satisfaction.
Area Sales Manager
Levi’s Strauss India Pvt Ltd
05.2011 - 03.2014
- The concern is an Apparel MNC, a global player in lifestyle Industry such as jeans, Casual wear etc.
- Handling a business turnover of Rs.
- 12 crores per annum with a team of 3 Channel Partners, 3 Representatives of the field force, 10 PSIS ,3 LDS & 4 Brand ambassadors.
- Overseeing primary & secondary business of assigned area and implementing business plans with the help of Channel Partners & Field Force.
- Managing the entire channel network towards the business goal achievement.
- Ensuring channel hygiene by regular follow-ups on system implementation, software working, outstanding control, claim settlements, stock management, etc.
- Remarkable Accomplishments:.
- Holds the credit of Creating 9 Premium Shop in Shop within a span of 8 months.
Territory Sales Manager
Levi’s Strauss India Pvt Ltd
05.2011 - 11.2012
- The concern is a Apparel MNC, a global player in life style Industry such as jeans, Casual wear etc.
- Managed the mass channel operations of Gujarat with 1 Channel Partners.
- Handled the business turnover of Rs.
- 15 crores per annum.
- Holds credit of expansion of distribution width by 20%.
- Successfully created 5 New Premium Shop in Shop.
Sales Team Leader
Hindustan Coca-Cola Beverages Pvt Ltd
Surat, Gujarat
02.2010 - 05.2011
- The concern is an FMCG Multinational Company which is the global market Leader in Beverages products.
- Details across Tenures, Managed the mass channel operations of Surat through 2 Channel partners.
- Effectively handled business turnover of 5 crores per annum.
- Handled team of 5 market developers (3rd party pay role) Remarkable Accomplishments:.
- Hold credits for being top 20th Team leader in Central Region twice in a year.
- Successfully implemented all market activities during the tenure on time.
- Worked on project to increase the market share.
- Successfully achieved best Red score for consecutively 3months.
- Effectively resolved all scheme related pay out issues of Instore activities.
Senior Sales Executive
Parle products Pvt Ltd
Surat, silvassa & south Gujarat
02.2009 - 02.2010
- The concern is an No.1 Glucose Biscuits brand in Indian market.
- Oversaw the distribution network at Surat, Silvassa & south Gujarat (Retail territory).
- Managed a business turnover of Rs.
- 36.44 crores per annum with a team of 4 Field Executives (Company Payroll).
- Remarkable Accomplishments:.
- Successfully launched the 20-20 Biscuits in the market by increasing the distribution network; achieved a 20% of the target volume.
- Played a major role in increasing direct distribution from 3200 outlets to 5500 outlets in 6 months time.
- Efficiently achieved the desired sales & distribution targets regularly thus resulting in a growth of 25%.
- Successfully appointed 5 new channels partners in 4 Months.
Route To Market Officer
Nestle India Ltd
, Gujarat
09.2007 - 02.2009
- The concern is one of the market leaders in Food Products.
- Spearheaded the sales & distribution network in South Gujarat.
- Handled the one of the highest contributing territory in the West region with a turnover of Rs.
- 24.6 crore per annum.
- Remarkable Accomplishments:.
- Essayed a stellar role in achieving a sales growth of nearly 37% in an area by increasing the contribution of high value brand in 1.5 years.
- Successfully reduced the reaction time significantly by proactively developing the market intelligence; recognized by the top management for year 2008 for this achievement.
- Played a major role in tapping new markets of South Gujarat.
Management Trainee
Britannia Industries Ltd
INDORE
01.2006 - 05.2006
Education
MBA - Marketing
Institute of Professional Education & Research
07.2005 - 05.2007
BSC (Computer Science) - Computer Science
Bhopal University
Vidisha, M.p 07.2001 - 07.2004
Skills
Project Management
Timeline
Area Retail Manager
Skechers South Asia Pvt Ltd
02.2019 - Current
Deputy Sales Manager
Pepe Jeans India Ltd
03.2015 - 02.2019
Sales Manager
VOI Jeans Pvt Ltd
05.2014 - 03.2015
Area Sales Manager
Levi’s Strauss India Pvt Ltd
05.2011 - 03.2014
Territory Sales Manager
Levi’s Strauss India Pvt Ltd
05.2011 - 11.2012
Sales Team Leader
Hindustan Coca-Cola Beverages Pvt Ltd
02.2010 - 05.2011
Senior Sales Executive
Parle products Pvt Ltd
02.2009 - 02.2010
Route To Market Officer
Nestle India Ltd
09.2007 - 02.2009
Management Trainee
Britannia Industries Ltd
01.2006 - 05.2006
MBA - Marketing
Institute of Professional Education & Research
07.2005 - 05.2007
BSC (Computer Science) - Computer Science
Bhopal University
07.2001 - 07.2004
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