Outdoor Sports
To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Hi, I’m
Prateek Bharadwaj
Marketing Services
Goa
Summary
Overview
11
years of professional experience
2
years of post-secondary education
1
Language
Work History
IFB Industries Ltd.
Marketing Services Head
06.2021 - Current
Job overview
- Handling 3 external & 2 internal creative agencies for development of collaterals which is in line with product team requirements
- Demonstrated leadership skills in managing projects from concept to completion.
- Handling collaterals that go online / offline / e-commerce
- Vendor Management for print of collaterals nationally
- Writing briefs for creative agencies to develop collaterals
- Benchmarking competition in terms of GTM collaterals
- Market Audits to cross-check HO campaign implementation in market Handling Photographer vendors for product shoot & internal video team and also for operations work.
IFB Industries Ltd.
Regional Marketing & Retail Head – North 2
06.2016 - 05.2021
Job overview
- Planning Marketing Activities for North 2 States & ensuring task completion as per calendar fixed
- Ensuring Brand Standards are followed and oversewing all BTL Activities Daily Tracking of Exclusive shop's secondary movement & initiate corrective actions
- Understanding team grievances in improving counter secondary & providing solutions
- Budgeting for marketing spending
- Vendor Management Planning for Dealer Meets, Events, and Exhibitions.
- Coordinated merchandising displays, signage and sales enablement.
- Reduced expenses by renegotiating vendor contracts to eliminate waste and boost cost savings
- Built successful retail teams by instilling culture of collaboration and developing daily plans centered on common group goals
- Created timely and accurate inventory, cash and production reports for senior managers
- Evaluated data on stock levels, customer sales and other factors, assessed trends and reported on findings to help senior management make effective operational decisions
- Responsible for P&L of 75 exclusive outlets
IFB Industries Ltd.
Marketing Manager – Delhi/NCR
05.2013 - 05.2016
Job overview
- Planning and executing participation in exhibitions
- Tracking Secondary Sales of Exclusive Shops & facilitate sales
- Making Points of Action counter wise to improve secondary for 30 exclusive outlets.
- Handling CSR grievances & hindrances to sale Planning and conducting BTL Activities Planning for Exclusive Showrooms and facilitating construction Ensuring POP display at all Exclusive Showrooms and MBO, Taking Care of Branding implementation at MBO and Exclusive Showrooms
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Education
BIMHRDPune
PGDM from Marketing
04.2011 - 05.2013
University Overview
Skills
Written Communication
Teamwork and Collaboration
Relationship Building
Calm Under Pressure
Attention to Detail
Accomplishments
Accomplishments
- Awarded Bronze Medal for securing 3rd position in PGDM-Marketing.
- Awarded Employee of the Month thrice for conducting marketing activities and dealer meets flawlessly.
Industrial Exposure
Industrial Exposure
Quick Heal Technologies Ltd., 2 months, Overview of Anti-Virus Industry in IndiaPersonal Information
Personal Information
- Date of Birth: 12/20/1989
- Nationality: Indian
- Marital Status: Married
Disclaimer
Disclaimer
I hereby declare that the above information is correct and complete to the best of my knowledge.Interests
Gym Workout
Reading Newspaper
Timeline
Marketing Services Head
IFB Industries Ltd.
06.2021 - Current
Regional Marketing & Retail Head – North 2
IFB Industries Ltd.
06.2016 - 05.2021
Marketing Manager – Delhi/NCR
IFB Industries Ltd.
05.2013 - 05.2016
BIMHRD
PGDM from Marketing
04.2011 - 05.2013