Prateek Bhardwaj
Noida
Summary
Qualified Marketing Manager with 9+ years of experience in marketing and business development. Proven successful at marketing and working closely with other teams to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Manager- Marketing
Skilancer Solar Pvt. Ltd.
11.2021 - Current
- Spearheading brand management initiatives across diverse platforms
- Supervising a dynamic marketing team, overseeing creatives and social media strategies
- Orchestrating online brand engagement through collaboration with marketing agencies
- Implementing B2B marketing strategies on LinkedIn, ensuring effective outreach
- Managing high-profile events and conferences, including REI, RE assest, EV conference, RideAsia, etc
- Conceptualizing and executing promotional materials like gifting kits, brochures, presentations, and employee outfits for events
- Coordinating with PR teams during events to enhance brand visibility
- Overseeing accounts on e-commerce platforms such as Indiamart and TradeIndia for B2B lead generation
- Facilitating training and onboarding processes for new team members
- Cultivating corporate partnerships and organizing events for product showcases
- Developing compelling content, including blogs, website content, and ad copy for social media.
Business Development Manager
Fitternity Health E-Solution Pvt Ltd.(Under Cult.fit)
08.2020 - 10.2021
- Research and identifying key players in health and fitness industry for business strategy
- Work closely with vendors in marketplace and promote their organization and services via Fitternity
- Working closely on other projects with Corporate team to fulfil market requirement
- Planning and launching new projects with vendors onboard
- Handling grievances and conflict of vendors and customers
- Handling promotional activities and product launching in city
- Handling team reporting to higher management.
Business Development
Sivantos India Private Limited(same project moved to parent company)
10.2018 - 06.2020
- Handling same project as previous company
- Transferred to parent company Sivantos India Pvt Ltd.
Business Development
Soundrise Hearing Solutions Private Limited(Hear.com Subsidiary Of Sivantos India Pvt Ltd)
11.2017 - 09.2018
- Researching organization and individuals online to identify new leads and potential new markets
- Researching the needs of other companies and learning who makes decisions about purchasing
- Contacting potential clients via email or phone to establish rapport and set up meetings
- Planning and overseeing new marketing initiatives and projects
- Attending conferences, meetings, and industry events
- Worked with Medtronics for creating awareness for hearing aids among low income groups
- Overlooked with distribution of hearing aids with Medtronics.
Area Sales Manager
Jaguar Land Rover, Lucknow
03.2016 - 07.2017
- Sales Forecasting and planning to achieve targeted Volume and Market Share in the assigned territory
- Plan and implement channel and marketing activities based on an understanding of competitor product portfolio, market trend, and customer segment
- Implementation and monitoring of sales process at dealerships and follow up for the same as per norms.
Associate Manager, Sales
Indiabulls Distribution Services Ltd.
01.2014 - 02.2016
- Liaise with clients in order to maintain healthy relationship & to build real estate and equity portfolio
- Business development with new clients – Proactively seeking opportunities for portfolio growth
- Recommend objectives and action plans to increase share of the business portfolio
- Evaluate competition and identify their weakness
- Handling of clients from first point of contact
- Formation sales channel for selling real estate and other financial products
- Handling of prospective client list and generating sales for organization.
Education
MBA - Marketing and Finance
Jaipuria Institute of Management
Lucknow04.2014
Bachelor of Science - Hospitality and Hotel Administration
Delhi Institute of Hotel Management
New Delhi07.2010
Skills
- Marketing
- Social Media
- Events and Confrences
- ATL and BTL activities
- PR activity
- Vendor Management
- Training and Development
- E-Commerce
- Social Commerce
- Account Management
- Strategic Marketing
- Special Event Planning
Accomplishments
- Received appreciation letter during training in Taj Vivanta, Lucknow
- Organized the competition in the college as Head of Quizzes and Competition in graduation
- Received recognition for Best Co-ordinator during Graduation
- French language A1 and A2 course from Alliance Française, New Delhi
- Advanced and Basic Shift Management course from Mc Donald’s, Training center, Noida
- Received rewards for achieving sales target in shortest span for time among new joiners’ in Indiabulls
Intern Training
State Bank of India, Intern, 05/13 - 07/13, Reasons for higher CASA ratio in Rural and sub-urban branches, Collected the information from various branches., Prepared research report and gave reasons for it for occurrence., Analyzed the results and gave appropriate recommendations for it to improve.
Personal Information
Date of Birth: 02/22/89
Training
Vivanta by Taj, Lucknow, 04/08 - 07/08, Training in all core departments, Operational knowledge of all four-core departments, Handling of customer service, Trained in other departments also like Biotech lab and I.T also
Certification
- Introduction to Digital Marketing, Simplilearn - 2016
- AMCAT - Certified Marketing Professional
- Marketing Strategy, LinkedIn - 2023
- Introduction to AI, Great Learning, 2023
- Artificial Intelligence for Marketing, LinkedIn - 2023
Timeline
Manager- Marketing
Skilancer Solar Pvt. Ltd.
11.2021 - Current
Business Development Manager
Fitternity Health E-Solution Pvt Ltd.(Under Cult.fit)
08.2020 - 10.2021
Business Development
Sivantos India Private Limited(same project moved to parent company)
10.2018 - 06.2020
Business Development
Soundrise Hearing Solutions Private Limited(Hear.com Subsidiary Of Sivantos India Pvt Ltd)
11.2017 - 09.2018
Area Sales Manager
Jaguar Land Rover, Lucknow
03.2016 - 07.2017
Associate Manager, Sales
Indiabulls Distribution Services Ltd.
01.2014 - 02.2016
MBA - Marketing and Finance
Jaipuria Institute of Management
Bachelor of Science - Hospitality and Hotel Administration
Delhi Institute of Hotel Management
- Introduction to Digital Marketing, Simplilearn - 2016
- AMCAT - Certified Marketing Professional
- Marketing Strategy, LinkedIn - 2023
- Introduction to AI, Great Learning, 2023
- Artificial Intelligence for Marketing, LinkedIn - 2023
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