Prateek Ghosh
Summary
Accomplished Sr. Research Manager with 12 years of proven track record in quantitative research and consumer insights and currently working at RSB Insights and Analytics. Excelled in project management and team leadership, enhancing brand health, customer satisfaction across various sectors and stakeholder management.
A Great mix of research and consumer insight experience with technical skills like Social listening, Advance excel and SQL.
Sectors - CPG, Retail, Financial services, E-commerce, E-learning, Healthcare
Overview
12
12
years of professional experience
1
1
Certification
Work History
Sr. Research Manager
RSB Insights and Analytics
07.2022 - Current
- Managing end-to-end quantitative research projects: creating proposals, designing questionnaires, data analysis, and presentation.
- Collaborated with stakeholders to identify and address key business issues related to brand health, product launch, customer satisfaction, AD effectiveness etc.
- Leading firm-level activities, including knowledge management, training, recruitment , new product development, internal process development, etc.
- Negotiated contracts with external vendors to secure necessary resources.
- Managing a team of five associates: responsible for their workload, deliverable quality, and growth.
- Studies handled include Brand Track, Product Tests, AD Tests, CSAT, Segmentation, Social Listening, etc.
- Sectors handled: CPG, Healthcare, Financial services, EdTech, Fintech, etc.
Research Manager
Vedantu Innovations Pvt Ltd
06.2020 - 07.2022
- Developed and implemented research strategies to meet organizational objectives, also working with category leaders to address key category issues.
- Design and lead new and emerging VoC (Voice of the Customer) programs that provide the organization with actionable customer experience insights.
- Tracking the health of the brand periodically to evaluate awareness, consumer perception of the brand, and campaign effectiveness.
- Creating and reporting brand marketing KPIs to stakeholders on a monthly and weekly basis.
- Studies handled include Brand Track, Category Analysis, Campaign Effectiveness, User Journey, etc.
Assistant Manager
Youplus India Pvt Ltd
03.2018 - 03.2020
- Managing end-to-end quantitative research projects from questionnaire designing to report presentation.
- Creating and reviewing all deliverables sent to the client.
- Managing a team of five associates: responsible for their workload, deliverable quality, and growth.
- Studies handled include Brand Track, Product Tests, AD Tests, etc.
- Sectors handled: CPG, financial services, automobile, etc.
Research SME Analyst
Shaw Academy
02.2016 - 11.2017
- Managing VOC (Voice of Customers) programs that provide the organization with actionable customer experience insights.
- Category analysis for stakeholders to identify needs, gaps, and test new product fitment, etc.
- Reporting weekly and monthly category KPIs to stakeholders.
- Managing a team of 4 to 6 associates.
Client Account Manager: Analyst Level 3
Deloitte India
06.2015 - 02.2016
- Secondary research on industry and company sources for creating company briefing books, quarterly earnings reports, etc.
- Preparation and writing of company, industry reports, and/or management summaries.
- Competitor analysis highlighting the client/prospects' competitors' strategic intent, key activities being undertaken etc.
- Insight reports that provide an overview of the company, its strategy, and key risks.
Senior Consultant
Genpact India
09.2012 - 05.2015
- Delivering end-to-end client solutions and assisting them in answering various business issues: category overview, tracking trial and repeat purchases, product penetration, customer segmentation, demographics, loyalty, brand tracking, outlet/brand switching, and purchase analysis.
- Expertise in consumer behavior, panel data, and store/point of sales data/SKU to answer requisite client queries.
- Providing strategic consumer insights to help clients make informed business decisions.
- Identified areas of improvement within existing processes and systems and recommended changes accordingly.
Education
MBA - Marketing & Finance
M.S. Ramaiah Mgmt. Institute
01.2011
BBA -
St. Vincent Pallotti College
01.2009
Higher Secondary -
St. Xavier's High School
01.2005
Skills
- Quantitative Research
- Consumer insights
- Dashboard - Power BI, Excel
- Social listening - Sprinklr
- Secondary Research
- Advance Excel
- SQL
- Project Management
- Team handling
- MS Office suite
- Consumer panel data
- IRI POS data
- Factiva
- OneSource
Projects
- Brand Track: Tracking health of CPG/Edtech, FSI brands periodically to analyse their brand awareness, usage/trials, imagery etc and suggesting relevant insights.
- User Segmentation and Usage and attitudes: Understanding the usage and preferences across different cohorts to identify needs and white spaces in the category, identify triggers by cohorts etc.
- AD and Concept Test/Effectiveness: Analysing the effectiveness of a creative/concept w.r.t recall, messaging, likability and other parameters.
- Category analysis for leading Retailers and CPG brands in the US: Creating and delivering Category overview analysis, Purchase summary from Brand to SKU levels for Retail and CPG clients.
- VOC (Voice of Consumer): Design and lead new and emerging VoC programs that provide the organization with actionable customer experience insights.
- Social listening: Understanding Category trends , drivers and barriers for the brands, brand perception, user need gaps hence identifying white spaces and opportunities.
Hobbies and Interests
- Writing
- Watching and Reading Content
- Sports - Swimming, Football
Professional Highlights
- Excellence award winner in 11/18 for executing a pilot project in a new AI dashboard.
- Won the Employee of the month award in 08/16 and 12/16 for Shaw Academy.
- Recognition with Silver cheers in the Vertical in bringing the Team from Red to Green Metrics for 2nd Quarter 2014, in Genpact.
Certification
- Market Research and Consumer Behaviour from Coursera in 2016
- Retail and Marketing Analytics from Great learning in 2017
- Analyzing and Visualizing Data with Microsoft Power BIfrom Skill nation
- SQL and Advance excel from Udemy in 2021
References
References available upon request.
Timeline
Sr. Research Manager
RSB Insights and Analytics
07.2022 - Current
Research Manager
Vedantu Innovations Pvt Ltd
06.2020 - 07.2022
Assistant Manager
Youplus India Pvt Ltd
03.2018 - 03.2020
Research SME Analyst
Shaw Academy
02.2016 - 11.2017
Client Account Manager: Analyst Level 3
Deloitte India
06.2015 - 02.2016
Senior Consultant
Genpact India
09.2012 - 05.2015
MBA - Marketing & Finance
M.S. Ramaiah Mgmt. Institute
BBA -
St. Vincent Pallotti College
Higher Secondary -
St. Xavier's High School
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