PRATEEK GUPTA

Pradanta Technology Private Limited. |October 2017 – July 2024.

I have 10+ Year Experience in online Marketplaces in India and Worldwide With my background in Marketing, Revenue, Shipping, US, Europe, Dubai and Aus. Company Setup, Logistics, Warehouse (Worldwide) and Export and Import by E-Commerce, Export and Import by direct lead generation, Marketplaces.

E-Commerce Account Experience - Amazon.in, Flipkart.com, Naykaa.com, Myntra.com, Ajio.com, Blinkit.com, Amazon.com, Ebay.com, Etys.com, Walmart.com, Asos.com, Raukten.com, Wayfair and shopify.com. I am confident that I can contribute to your team. I would welcome the opportunity to discuss how my skills and experiences align with your needs.

E-Commerce Manager-

Responsible for planning and selling the company’s products to all eCommerce

platforms (Amazon, Flipkart, Shop clues, Snapdeal, Paytm, India Mart, Udaan).

Single and Bulk Listing of all products on online shopping sites.

Managed online order processing and dispatching.

Handled online and offline queries about products.

Daily and Monthly Sales Reporting.

Data reconciliation.

Prepared PowerPoint presentation for products.

Basic content writing about products.

Handled queries for bulk orders.

Innovated new ideas to increase sales.

Handled Official and Social websites.

Promotion of Books, Project Reports and Websites.

Promotion of products on social media (Facebook, Pinterest, Google,Youtube)

Basic content writing and proofreading for Books and Industrial Project Reports.
Prepared Powerpoint presentation for products.

Managed all Book details on Website and another Seller Portal (Amazon, Flipkart,
Paytm, IndiaMart, etc.).

Listed of all products on online shopping sites.

Responsible for planning and selling the company’s products to all eCommerce.

platforms (Romsons.in, Amazon, Flipkart, Snapdeal, Paytm, Tata 1mg, Seniority).

Knowledge of Seller Flex, FBA, Flipkart Smart and FBF.

Knowledge of Infringement Process.

Manage orders, A+ content creation and listing of products across all marketplaces.

Review and ensure product listings are clear, complete & meet the standards.

Develop sales strategy for existing inventory and new product launches.

Review competitors and keep track of new products and their pricing.

Monitor daily & monthly sales, inventory and generate reports.

Handling Customer Support Responsibilities.

Knowledge of Online Promotions and Advertising.

Pricing and Buy Box management on all e-commerce platforms.

Provide solutions to optimize the system and improve processes.

Managing Catalog and Orders on Magento.

Knowledge of Infringement Process.


Monitoring warehouse team regarding Order processing, Inventory Management and
Online Marketplaces issues.

Email Marketing, SMS Marketing.

Export and Import Incentive-

in India, USA, Canada, UAE, Germany, Netherlands, France, UK, Australia and Worldwide, including the USA, UK, Germany, Singapore, Australia, Dubai, Spain Company Open Service with Worldwide Delivery Services or Warehouse Services, GST Refund Services, Trademark Services, Transportation or Duty Handicraft Script Services and Import services with 3rd Countries Export Service(MTT).

● Market Analysis & Strategic Planning • Conducted data analysis on cross-border shipments and identified highly saleable products in the U.S. market by using “looker” tool. Designed and executed an optimization program that boosted Visit/listing.

• Led a high-performing team of 110 seller acquisition specialists, providing mentorship and achieving team success with a 12% improvement in lead conversion rates.

• Established key strategic partnerships with prominent artisans and crafter's, expanding and adding 120K+ products to the platform. • Designed and implemented incentive programs for UK-based sellers, motivating and boosting seller engagement and retention rates of 25-30%.

● Customer Success & Performance Monitoring • Utilized data analysis and RTA to create successful workforce management to identify top-performing acquisition channels, enabling better resource allocation and maximizing ROI on acquisition efforts. • Achieved and maintained a CSAT score of 90% by implementing customer-centric strategies.

• Optimized AHT to 10 minutes, and sustained CPH to HPH ratio 2:1 enhancing operational efficiency without compromising service quality. • Implemented process improvement tools (Fresh sales, C-zentrix,) that reduced the seller onboarding time from 1 hr to 40 min, resulting in a seamless and efficient onboarding experience for sellers.

• Ensuring that the team members adhere to quality standards while providing the required support to our clients.

● Lead Generation & Onboarding

• Onboarded 10K plus sellers from categories like Clothing, Fashion & accessories, Home and living, and Jewelry, Furniture, contributing to a 45% GMS in the overall India seller base.

• Generate leads and identify potential sellers through various channels such as off-site events and social media.

• Collaborate with marketing teams to create effective lead-generation campaigns in tier 1 and tier 2 cities.

● Market Expansion • Initiatives to expand the platform into new markets or regions by acquiring 18 agents in 15 cities of India to acquire sellers in those areas.

• Achieve measurable growth in the platform's geographic reach.


Basic Knowledge of Google analytics-

Lead Generation & Onboarding • Onboarded 10K plus sellers from categories like Clothing, Fashion & accessories, Home and living, and Jewelry, contributing to a 45% GMS in the overall India seller base. • Generate leads and identify potential sellers through various channels such as off-site events and social media. • Collaborate with marketing teams to create effective lead-generation campaigns in tier 1 and tier 2 cities.
Vendor Management- Developed and implemented vendor management with Purchase Order policies and procedures, enhancing operational efficiency and reducing costs.


Logistics Handling - Smooth Coordination with DHL, Fedex, UPS, Aramex, ExpressBees logistics for day to day shipments  Handling account, payment, shipment pickup related queries of my vendors, gained the SAT of 95%  Handling 100+ Customers tickets of our customers which is having a CSAT of 98%  Training and On-boarding of new vendors in FirstCry portal, responsible for their seamless experience with it.  Filing Claims and Review Invoices of various vendors on time so that their payments happen on time.  Cross function with Sourcing Team, Customer Care Team, Logistics Team to give seamless experience to the vendors

Duration – March 2021-2024 to till now. • Handling a sales managers Team (Team Size – 12), tracking and give training to the team. • Conduct counseling session with the Team. • Conduct review meetings, set targets and goals for the team. • Conduct marketing Campaigns, F2F and Site Visits • Lead generation and revenue generation. • Set weekly Sales target for the team. • Presales and post sales works.

FINANCE, ACCOUNTING AND TAXATION-

Purchase & Expenses Booking

Accounts Payables Management

GST and TDS deductions & deposits.

Costing & Variance Calculations.

Reports and Presentations.

GST input Reconciliation

GL Accounting & Vendor Managements.

Bank reconciliations, adjustments.

Accrual & Provisions.

Finalizations of PL & Balance sheet.

Costing & Quarterly Profit & Analysis.

TDS, GST, & compliances.

MIS and expenses analysis.

Auditor Assistant.

Book Keeping & Auditing.

Production, Costing & inventory.

Ratio & Trend Analysis.

Company Skills :-

· Preparation of Financial Statements of Companies, Private Limited and Firms.
· Comparative Statements and Projected Profit and Loss.
· Maintaining Books of Accounts and Statements in Tally & ERP 9. (with basic working Knowledge of BUSY)
· Preparation of Employee wise Salary Data, Form 12BB & TDS Deduction.
· Computation of TDS, Payment of Challans & Filing of TDS Returns.
· Computation and Payment of Advance Tax.
· Preparation and Filing of Income tax Returns.
· GST Registration, Filing of GST Returns.
· MIS reporting in Excel.
· Documentation for the purpose of Loan from Banks.
· Preparation and Filing of 15 CA & 15CB.
· Preparation of Net worth Certificate.
· Assisted in External Bank Audit.
· Preparation of Agenda, drafting & finalizing of the Minutes of meetings as per Companies Act, 2013 and Secretarial Standards.
· Drafting, finalization of Notice, Directors Report & Extract of Annual Return as per Companies Act, 2013.
· Maintenance of Statutory Registers and Records under the Companies Act, 2013.
· Creation of Charge Satisfaction of Charge.
· Well versed with E-filing and Annual Filing of Statutory Forms & Annual Returns of Companies and LLPs under MCA21 & Corporate filing.
· Conducting online inspection of records of the Company.
· RBI Compliances.
· Transfer and Transmission of Shares & Gift of Shares.
· E-Stamping of Share Certificates.

• Company Overview: under the supervision of TATA CONSULTANCY SERVICES (TCS)
• Under the supervision of TATA CONSULTANCY SERVICES (TCS)
• 1 year and 6 Month experience

• 1 year experience