Prateek Lohia
London
Summary
12 Years of media and entertainment industry experience with 8 years at Amazon Prime Video and4 years at an online tech start up. Built ROI led growth marketing channels across15 countries in Europe and Asia from scratch. Created multi-year paid-media plans for B2B2C marketing channels to generate ad/subscription revenue. Led GTMs for service and product launch by working cross-functionally with global teams. Positive and collaborative with keen understanding of strategic business development and client relations. Possesses strong analytical skills and solid foundation in financial acumen and project management. Dedicated to driving growth and achieving impactful results.
Overview
12
12
years of professional experience
Work History
Head of Partner Marketing, Europe
Amazon Prime Video
06.2021 - Current
- Enabling 250MM connected TV households in Europe to enjoy premium entertainment on TV and mobile devices
- Managing growth and adoption for Prime Video’s Europe expansion on smart TV and set top box partners.
- Activated Prime Video device marketing scaling strategy in multiple European countries resulting in a higher Prime Video app adoption in emerging territories
- Designed Go-to-Market strategy and launched Freevee app on multiple devices across Living Room and Mobile with leading SmartTV (Samsung, LG, Android, Apple) and MVPDs in EU (Sky, Orange)
- Negotiated contracts to solidify long-term alliances and expand business opportunities.
- Launched connected TV paid marketing channel for Amazon Freevee in EU that generated customer growth leading to25% lift in ad-revenue
- Developed strategic partnerships, fostering collaborative relationships with key stakeholders.
Sr. Manager Partner Marketing
Amazon Prime Video
11.2019 - 06.2021
- Built content marketing framework with top SmartTV OEMs and Ste Top box brands. This led to growth of Prime Video app adoption, Prime Video customer acquisition and increased service engagement. Grew Prime Video adoption on living room devices by2x
- Launched strategic MVPDs / set-top-box (STB) partners like Reliance Jio, Airtel Xstream, Tata Sky, Dish TV which accounted for33% new customer base
Sr. Marketing Manager
Amazon Prime Video
09.2016 - 10.2019
- Led digital media planning and buying for Prime Video
- Built framework and always-on marketing playbook for multiple channels - Paid Media, Brand Partnerships, Music Marketing, Experiential Marketing generating incremental 20% new customers for the business
- Managed $25MM content marketing budget on digital platforms panning 30B ad impressions
- Conceptualized long-term media buy partnerships for cost-saving and better media efficiency on digital and ATL, saving $5MM in media planning
- Created framework for Original show partnerships with external brands to build awareness as well as generating million dollars' worth earned media. Partnered with global brands like CocaCola, LG, Marriott.
- Partnered with multiple music labels such as Sony Music, Zee Music for distribution on WW music streaming platforms and broadcasting media and negotiated multi-million dollar earned media support
- Created award-winning Ad campaigns via innovative integration with multiple publishers for Amazon Original shows via use of rich media/interactive content
Sr. Manager Strategic Marketing
Adda52.com (Gaming)
03.2013 - 08.2016
- Heading online marketing for Adda52.com, India's largest online gaming site
- Led customer acquisition, ATL, and P&L with an annual marketing budget of over $15MM
- Reduced new customer acquisition cost up to 80% by creating multiple channels for low-cost quality acquisition via App, WAP, and WEB
- Planned and executed multi-million-dollar licensing deal with WPT (World Poker Tour, US) which led to brand recognition and credibility
Education
MSc - International Business
Lancaster University
England01.2012
BBA - Marketing
Jadavpur University
India01.2011
Skills
- Launching new marketing channel for new & existing business
- Building Go-to-market strategy
- Product marketing
- Negotiation (business and media)
- Content Marketing & Music Marketing
- Digital Paid Media Planning and Buying
- Business Development
Timeline
Head of Partner Marketing, Europe
Amazon Prime Video
06.2021 - Current
Sr. Manager Partner Marketing
Amazon Prime Video
11.2019 - 06.2021
Sr. Marketing Manager
Amazon Prime Video
09.2016 - 10.2019
Sr. Manager Strategic Marketing
Adda52.com (Gaming)
03.2013 - 08.2016
MSc - International Business
Lancaster University
BBA - Marketing
Jadavpur University
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