Prateek Panigrahi

Managed portfolio of brands, delivering strategic guidance and support to drive substantial business growth and enhance overall brand performance.

• Facilitated onboarding of brands for comprehensive Amazon managed services, including FBA integration across clusters and social compliance audits.
• Drive brand growth initiatives across key performance indicators including inventory management, FTBB, FBA GV, FC GV, sponsored ads, RIS, brand store refinement, review and ratings enhancement, pricing and deals optimization.
• Developed data-driven Joint Business Plan, driving sustained business growth. Performed diligent monitoring of sales performance through monthly calls and seller visits. Evaluated SKU-level ROI to enhance overall effectiveness of strategies.

Independent Projects:-

1. SWOOS( Sales weighted Out of Stock)- Ensured optimized inventory management for the team through inputs to Account managers by facilitating inventory plan for T-30 and T-90 days contribution backwards. Reviewing the hot pots with AMs on a weekly level to understand the inward plans. Also ensured Inventory guidance during sale events and track the inwards of the same which improves speed and availability at the same time and entering any event with positive inventory readiness numbers.

2. Category Management- Managing Home Improvement as a category by filing the whiteapces through right SKUs and sellers by hitting price competitiveness on the platform. Planning and executing targets. Working along side category team for business and finance support, and working hand in ha d with marketing team for right visbility for the category on the platform through banners and multiple widgets.

Directed vendor management function, identifying and onboarding vendors to enhance selection growth. Managed over 40 vendors, optimizing key performance indicators for operational efficiency. Spearheaded onboarding process for new vendors in grocery category to expand offerings.

• Identified and onboarded new vendors and guiding them through the launch process to ensure seamless integration and complete listing optimization.
• Negotiated favorable contracts with suppliers, resulting in cost savings for the company without sacrificing quality.
• Oversaw and optimized KPIs including Lost Buy Box, Selection, Fast track Buy Box, Selection Market Gross Value.
• Expanded grocery category by adding 1000 SKUs and over achieiving by 200% in 2020 and 208% in 2021 in 4 months.
• Drove pipeline reviews for Consumables category ensuring vendor managers are inline with the targets.
• Spearheaded the achievement of Lost Buy Box target by maintaining it to 17.6% vs a target of 18.1%.
• Orchestrated a reduction in ROOS by 8% for Consumables.

• Managed sales pipeline effectively by prioritizing high-potential prospects while keeping track of potential opportunities at various stages of development. Conducted in person cold calls and generated leads and closed deals with B2B clients in SME segment managing East and North Bengaluru.
• Managed Chhattisgarh state operations from May 2019 to June 2020 across all segments including retail, SME, HORECA, and direct clients.
• Developed distributor relationships while coordinating billings and supervising payment processes, guaranteeing operational efficiency and financial integrity
• Sustained customer satisfaction and business growth for 1,000+ machines in Bangalore and 800 machines in Chhattisgarh. Recruited four new distributors to expand market reach. Secured 180 new machine orders, contributing to revenue increase.
• Sustaining operational effectiveness and business performance using Salesforce.
• Created quarterly and annual business plan for Chhattisgarh, advancing strategic growth initiatives and matching business objectives with market opportunities.

• Contributed to the commercial food department within Beers, Wines and Spirits department, supporting buying activities and product management.
• Liased with suppliers for the timely input and management of weekly and period cost details, streamlining supply chain activities.
• Generated daily product reports to provide upto to date information on availability, pricing and performance in stores.
• Conducted initial quality checks to assure compliance and loaded products confirming to pricing and quality compliance.
• Contributed in planning promotional activities for attracting customer footfall and improving sales within the Beers category.

• Identified clients with outstanding balances, collaborated to coordinate payments, and reported findings to account receivables team.
• Arranged payment terms in collaboration with clients
• Developed monthly benchmarks alongside reports detailing outstanding debt receivables throughout the month.