Prateek Srivastava
Assistant Manager- AdOps
Gurgaon,HR
Summary
Results-driven digital marketing professional with 4 years of experience in executing successful online marketing strategies. Seeking a challenging position in a dynamic organization to utilize my skills in social media marketing, content creation, and marketing analytics to drive brand awareness and achieve business objectives.
Overview
4
4
years of professional experience
10
10
years of post-secondary education
6
6
Certifications
Work History
Assistant Manager Ad Operations
CarDekho Group
10.2024 - Current
- Team Lead : Managing Team for all the Marketing functions, Branding & Client Handling.
- Develop and refine performance marketing strategies aligned with the overall business goals.
- Identify key performance indicators (KPIs) and benchmarks to measure success.
- Plan and execute multi-channel performance marketing campaigns, including paid search, display advertising, social media advertising, email marketing, affiliate marketing, etc.
- Create ad creatives and copy that resonate with the target audience.
- Conduct keyword research to identify high-value keywords and search trends through SEMRUSH.
- Generate regular reports detailing campaign performance and KPI tracking.
- Optimize landing pages and website elements to improve conversion rates.
- Set up and optimize advertising campaigns on various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads.
Senior Performance Marketer
CREATIVEBUZZ SOLUTIONS PVT LTD
06.2023 - 10.2024
- Company Overview: MARKETING AGENCY
- MARKETING AGENCY
Social Media Marketing Executive
RISE INFRAVENTURES LIMITED
11.2021 - 04.2023
- Developed and implemented social media marketing strategies, resulting in a 30% increase in brand engagement and a 20% growth in followers across platforms.
- Leads Generation Campaigns on Google ads, Facebook ads, LinkedIn ads etc.
- PPC campaigns of all the Projects.
- Experienced into HUBSPOT CRM - Managing the entire team through it, Creating workflows for all The Campaigns through ad id and form name.
- Managed social media accounts, created compelling content, and monitored performance metrics to optimize campaigns.
- Conducted market research and competitor analysis to identify trends and improve targeting and messaging.
- Developing and maintaining partnerships with Vendors like 99 Acres, Magic bricks & Housing.
- Utilized social media management tools to schedule posts, monitor mentions, and analyze performance
Marketing Executive
LETSTRACK
02.2021 - 10.2021
- Assisted in planning and executing digital marketing campaigns, including SEO and PPC advertising.
- Conducted keyword research and optimized website content to improve search engine rankings.
- Created engaging content for blog posts, social media, and email newsletters.
- Assisted in managing marketing analytics and reporting on campaign performance.
- Assisted in developing and maintaining partnerships with Vendors.
Education
BTECH - CS
GAUTAM BUDDHA UNIVERSITY
01.2015 - 01.2020
MBA - MARKETING
GAUTAM BUDDHA UNIVERSITY
01.2015 - 01.2020
Skills
Social media management
Content creation and copywriting
Digital marketing strategy
Campaign Creation
SEO and keyword research
Marketing analytics and reporting
Competitor analysis
Certification
Social media marketing: Strategy and Optimization
Personal Qualifications
BTECH(CS) + MBA(MARKETING), GAUTAM BUDDHA UNIVERSITY, 08/2015, 05/2020
Timeline
Assistant Manager Ad Operations
CarDekho Group
10.2024 - Current
Senior Performance Marketer
CREATIVEBUZZ SOLUTIONS PVT LTD
06.2023 - 10.2024
Social Media Marketing Executive
RISE INFRAVENTURES LIMITED
11.2021 - 04.2023
Marketing Executive
LETSTRACK
02.2021 - 10.2021
BTECH - CS
GAUTAM BUDDHA UNIVERSITY
01.2015 - 01.2020
MBA - MARKETING
GAUTAM BUDDHA UNIVERSITY
01.2015 - 01.2020