Prateek Tomar
Gurugram
Summary
Dynamic executive with 12+ years of experience spearheading growth, operational excellence, and digital innovation across B2B Commerce, Media, Healthcare, and BFSI sectors.
Proven success in scaling businesses from 0 to 1, building multi-million-dollar revenue streams, and driving enterprise-wide digital transformation. Skilled in developing high-impact products, optimizing operations, and leading cross-functional teams to deliver strategic outcomes. A strong advocate for automation and data-driven decision-making.
Now seeking a senior leadership role to scale revenue & operations, enhance business agility, and create long-term, sustainable impact.
Overview
12
12
years of professional experience
Work History
Principal Officer & Head of Growth
Apollo 24|7 Insurance Services Limited
10.2023 - Current
- As the founding member, I am deeply involved in setting up the entire company’s GTM, Products, Operations & Technology landscape to onboard 10+ top tier Insurance companies in India across Health, Life & General insurance
- Appointed as Principal Officer, leading regulatory engagement with IRDAI and overseeing all compliance, legal, and strategic business initiatives
- Scaled the business from 0 to $2M in revenue within the first 6 months post-launch; driving toward a $15M target for FY 2025
- Forged and managed strategic partnerships with senior leadership at insurers including Niva Bupa, HDFC Ergo, TATA AIA, ICICI Lombard, Star Health, Care Health, ICICI Prudential, and HDFC Life—overseeing business commercials, product integration, and operational alignment
- Directed product management and engineering teams to deliver omni-channel consumer experiences across App, Web, and IoT platforms within the Apollo ecosystem
- Built operations infrastructure for revenue generation, including a 100+ member telesales workforce across Gurgaon, Noida, Hyderabad, and Bengaluru, and a Direct Sales channel with 20+ representatives within the first month of launch
Head – Digital Technology
Apollo 24/7
06.2021 - Current
- Led Martech & Automation initiatives across the Apollo 24/7 digital ecosystem, covering 75+ hospitals, 7,000+ pharmacies, 1,000+ diagnostic labs, and over 1 million daily transacting users
- Architected and implemented a Google Cloud Platform (GCP)-based Data Lake to centralize and capture omnichannel consumer data across all Apollo touchpoints
- Deployed Appsflyer for end-to-end digital marketing attribution and analytics integration, enabling granular campaign performance tracking
- Integrated Clevertap as the central Martech platform, building scalable CRM capabilities and leading the setup of a 50+ member CRM team across Apollo entities
- Optimized Martech, Data Analytics, and CRM operations, resulting in $1M+ annualized cost savings for the Apollo Group
- Forged strategic partnerships with Meta and Google to gain early access to beta-stage technologies (e.g., WhatsApp bots, NLP, Agentic AI), enabling the launch of pioneering Clinical AI applications within the healthcare ecosystem
Assitant Vice President – Digital Solutions
Edelweiss Financial Services
09.2019 - 06.2021
- Led end-to-end implementation of digital user journeys and product development across the Edelweiss Group, spanning Lending (SME, Retail, Home), Broking, Life Insurance, General Insurance, and Asset Management verticals
- Spearheaded the rollout of a Digital Lending Platform on Microsoft Outsystems for the SME credit business, contributing to $500M+ in annual booked revenue
- Designed and delivered digital tools for HRMS and incentive tracking; trained 300+ Credit Officers and Relationship Managers across India to enhance efficiency and transparency in lead lifecycle management
- Oversaw the adoption of Marketing Automation solutions, including AWS Pinpoint, enabling targeted, data-driven campaign execution across group companies
Lead – Marketing Technology
Reliance Health Insurance
04.2018 - 08.2019
- Led the conceptualization and development of the Digital Direct Channel website on Adobe Experience Manager (AEM), overseeing version upgrades and managing a cross-functional team of 10+ in-house members along with external development partners
- Directed the end-to-end delivery of the Agent Sales App on Android, driving the full lifecycle from ideation and design to implementation and rollout
- Oversaw insurance core system operations, including Microsoft BizTalk and Dynamics, ensuring seamless functionality and performance
- Supervised the integration of the Adobe Marketing Suite across digital applications to enhance campaign execution, personalization, and analytics capabilities
Co-founder & Director
Pregafit
02.2016 - 04.2018
- Founded Pregafit, a first-of-its-kind on-demand platform delivering antenatal and postnatal exercise classes at home, tailored to the needs of expecting and new mothers
- Built a robust service ecosystem by partnering with leading gynecologists and physiotherapists to ensure medical credibility, safety, and personalized care
- Designed the platform to focus on accessibility, affordability, and convenience, driving high user trust and engagement in the maternal health space
- Oversaw product development, customer acquisition, operational management, and strategic partnerships to establish Pregafit as a recognized brand in women’s wellness
Senior Product Manager
MMI Online Limited, Dainik Jagran Group
05.2014 - 02.2016
- Developed an in-house Data Management Platform (DMP) using browser cookie tracking, driving 8x improvement in CTR and revenue for contextual ad placements
- Led early-stage product development for Jagranjosh’s LMS platform and successfully executed the Google My Business (GMB) co-selling project with Google India, training a 50+ member sales team across key metro markets
Product Manager
Indiamart Intermesh Limited
05.2013 - 04.2014
- Led the conceptualization and scale-up of the flagship Buy Leads product to 10K+ daily transactions, managing a 20+ member team across lead generation, consumption, and relevancy functions
Education
MBA - Finance, Marketing & Operations
DoMS, IIT Roorkee
05.2013
B.Tech - Computer Science Engineering
Inderprastha Engineering College
05.2011
HSC -
Delhi Public School
Noida03.2007
Skills
- Strategic Leadership & Business Development
- Revenue & Profitability Management
- Cross-functional Team Leadership
- Regulatory & Compliance Expertise
- Martech & Automation
- Digital Transformation
- Operations
- Product Management
- Organizational leadership
- Performance management
Achievements
Recommended as Officer in the Indian Army (Permanent Commission), TGC-113 course, Bhopal cant. (July, 2011)
Timeline
Principal Officer & Head of Growth
Apollo 24|7 Insurance Services Limited
10.2023 - Current
Head – Digital Technology
Apollo 24/7
06.2021 - Current
Assitant Vice President – Digital Solutions
Edelweiss Financial Services
09.2019 - 06.2021
Lead – Marketing Technology
Reliance Health Insurance
04.2018 - 08.2019
Co-founder & Director
Pregafit
02.2016 - 04.2018
Senior Product Manager
MMI Online Limited, Dainik Jagran Group
05.2014 - 02.2016
Product Manager
Indiamart Intermesh Limited
05.2013 - 04.2014
B.Tech - Computer Science Engineering
Inderprastha Engineering College
MBA - Finance, Marketing & Operations
DoMS, IIT Roorkee
HSC -
Delhi Public School
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