Prateek Verma

• Responsible for Lead Generation for all the SaaS products of Giift uisng Paid ads, Emails and ABM.
• Created the GTM strategy for all the US market for Giift.
• Implemented the Enterprise-focused ABM strategy using Demandbase, Clay, and other tools.
• Managing the budgets of $100k - $ 200k per month for for execution of GTM.
• Deploying different strategies for help regional Sales Leaders in US, MENAT, APAC, SEA and India to achieve their CAM.
• Scaled the personalized reachout as per ABM for via integration with different tools.
• Focused more on the data-driven insights from ABM and keep updating the strategy.
• Worked extensively on customer journey mapping identifying the touchpoints and opportunities for engagement.
• Generating $4M - $5M pipeline every quarter.
• Reducing the CPL across the channels.

1. As the leader of a team of 8 individuals comprising of Senior Executives, Executives, my responsibility was to fix the deal pipelines for Provana for efficient tracking and forecasting of revenue.

2. Doing the lead generation via ABM strategies leveraging multi channel integration.

3. Helping the Sales Leaders from US in achieving their market penetrations and acquiring new clients.

4. Mapping the entire customer journey to identify the potential touchpoint and identifying the opportunity for each account.

5. Generated the pipleline of $1.5M in a quarter.

6. Built an efficient sales call auditing system for better conversion.

1. Managing the 5 member team - For managing the different channels for lead generation.

2. Activated the ABM intent based networking roundtables for with US healthcare leaders.

3. Used the customer journey mapping to effectively scale the personalized reachouts at scale via SDRs.

4. Helping the Sales Leaders for Mid-West, East, South, West coast in achieving their account penetration and establishing good opportunities with enterprise account.

5. Used Demandbase at scale to drive the ABM for US market.

6. Generated about $6M - $8M pipeline every quarter for US market.

7. Scaled up the MQL and SQL generated by the Marketing team for about 200% in first 6 months of working.

8. Got rewarded with Employee of the Year in 2019 for outstanding performance.

1. Managing the lead generation strategy for US, EMEA and and APAC markets for SaaS based e-learning domain.

2. Managing the team of 3 for leveraging the multi channel lead generation via 6th sense intent.

3. Helping the Sales Leaders in accomplishing their CAM accounts penetration.

4. Scaled the multi channel personalized reachout for lead generation via Email, Linkedin, imessages, Viber, calling.

5. Generating a pipeline of about $3M - $4M in a quarter.

6. Have raised the MQL to 300% in first 6 months of the operations.

7. Lead quality score was 5x in first 3 months of the ABM execution.

1. Doing a personalized reachout to B2B e-commerce businesses across India for lead generation.

2. Leveraging channels like - Email, calling and LinkedIn for Lead generation.

3. Taking the initial screening demos with the prospect for maintaining the optimum lead score.

4. Superseded the lead generation target in the first quarter of the operation.

5. Generated the revenue by self by converting the SMB accounts.

1. Responsible for helping the Sales Leaders in qualification of the inbound leads via paid Marketing channel.

2. Doing the outbound lead generation for generating the new MQLs for the Sales Team.

3. Creating the Sales Reports for the leaders to do revenue analysis and forecasting.

4. Got awarded and the All Rounder in 2015 for delivering the outstanding performance with lead generation process.

5. Doing the cold calls and emails to the prospect for lead generation.