Prateek Vij
Sales Director
Kolkata,WB
Summary
Skilled Regional Sales Director with 8+ years driving consistent revenue growth of 25-30% annually. Mentored teams, boosting productivity by 20-30%, enhancing sales strategies and fostering organizational success. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Expertise in EdTech, successfully leading P&L responsibilities and driving growth in Sales, Operations, and Marketing for prominent education centres. Adept at building strong relationships, managing the entire customer lifecycle, and executing cross-functional projects. Known for rapid trustbuilding, cross-functional collaboration, and motivating diverse teams for cohesive results. Serviced-focused Regional Director dedicated to delivering positive customer experiences to promote loyalty and repeat business.
Overview
7
7
years of professional experience
29
29
years of post-secondary education
4
4
Languages
Work History
Regional Director - Sales
Think and Learn Private Limited
07.2023 - Current
- Expanded & Managed Portfolio Size of Over 150 Cr, Leading a Team of 500+ Across West Bengal & Rajasthan. Designing & Implementing Sales and Marketing Strategies , Cross-functional processes, and operational excellence for the Direct Sales and Inside Sales vertical - overseeing GMs, AGMs, ZBH, ABH, Senior Managers, ASMs, BDMS & TL to contribute 15 CR+ as a monthly target.
- Successfully launched over 35+ BYJU's Tuition Centre (BTC) across Rajasthan, Eastern Regions (WB &Rest of East). Worked closely with the Product Team to ensure the right product market fit and the customer satisfaction for the offerings. Implemented the Sales and Marketing Strategy for the operational Excellence for the BTC vertical.
- Orchestrated consistent 25% annual revenue growth, exceeding predefined targets persistently
- Pioneered a successful market expansion strategy, elevating market penetration by a substantial 30%
- Elevated team performance by fostering and promoting cross-functional collaboration, communicating, exchanging ideas, and sharing knowledge .
- Led end-to-end retail sales operations, overseeing planning, organizing, leading, and controlling BTL campaign integrations and school contact programs to achieve targeted deliverables.
- Expertise in managing the entire customer lifecycle, from lead generation to retention and renewals. Implemented strategies for lead generation, market analysis, and competitor analysis.
General Manager - Sales
Think and Learn Private Limited
01.2022 - 07.2023
- Led and directed a team of 750+ trainees, associates, managers, and ASM/Sr Managers, aligning them with business targets, and driving a culture of excellence and accountability.
- Directed a Focused Team of 100+ for Aakash Educational Services Limited (Aakash BYJU’S) for 15 Center's across Rajasthan and contributed to Business of over 40 Cr (Only From Offline Center's of Aakash )
- Launched initial 17 Center's of BTC (BYJU'S Tution Center) in Rajasthan and managed End to End Operation & Sales, Managed to Bring RJ territory in Project 100 Campaign First in india to have 100 enrollments per center in 3 weeks time.
- For Inside Sales model led a 100 CR portfolio with a team of 250+ in the Eastern Region.Expanded responsibilities to lead and manage Senior Managers across different segments, including K3, K10, JEE/NEET, and UPSC.
- Directed and optimized sales operations, delivering a remarkable 30% surge in annual revenue
- Formulated strategic sales plans, resulting in a substantial 25% growth in market share
Assistant General Manager - Sales
Think and Learn Private Limited
10.2020 - 01.2022
- Led and directed a team of 250+ trainees, associates, managers, and ASM/Sr Managers, aligning them with business targets, and driving a culture of excellence and accountability.
- Reinforced strategic sales initiatives, contributing to a solid 25% annual revenue increase in this Role
- Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
- Facilitated in achieving a remarkable 20% rise in new market expansion through effective penetration strategies
- Cooperated on enhancements to the sales process & BTL Campaigns, boosting conversion rates by a commendable 7%.
Senior Manager - Sales
Think and Learn Private Limited
05.2019 - 10.2020
- Led and directed a team of 125+ trainees, associates, managers, and Marketing Executives aligning them with business targets, and driving a culture of excellence and accountability.
- A Successful Turnaround of the whole Territory After Joining to the state, Expanded The portfolio from 6 CR to 20 CR.
- Launched Tier-2 and Tier 3 offices like Ajmer, Udaipur, Jodhpur, Alwar, Bikaner, Sikar &Bhilwara. Managed End To End Sales, Operations , Leasing & Recruitment for the same.
- Directed sales strategies, leading to a consistent 20% annual revenue growth
Business Development Manager - Sales
Think and Learn Private Limited
03.2018 - 05.2019
- Developed a high-performing team of 25 sales representatives, resulting in a remarkable 25% increase in overall sales performance through Direct Sales Channel.
- Identified & developed new markets near Kolkata, expanding presence by HNS model ; Forged partnerships, securing 40% pivotal sales accounts.
- Orchestrated cross-functional team collaboration, boosting project efficiency by 20%
- Achieved a notable 15% rise in client acquisition & retention through customer-centricity approaches.
Business Development Associate - Sales
Think and Learn Private Limited
03.2017 - 03.2018
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets. Responsible for Direct Revenue Sales, Generated 95 lakhs of revenue within a short span of 12 Months.
- Expanded customer base by 20% through effective prospecting and lead development in designated territories
- Nurtured client relationships, achieving a commendable 15% increase in repeat business
- Coordinated sales process enhancements, optimizing client interactions for improved efficiency.
Education
EMBA - Marketing
Indian Institute of Management Visakhapatnam
04.2001 - 05.2026
Bachelor of Technology (B. Tech) - Computer Science Engineering
The NorthCap University
Gurgaon, Haryana 04.2013 - 05.2017
Skills
Business Development
undefinedAwards And Volunteering
- Qualified for a London Trip by achieving 100% targets
- Attained 100% targets, earning trips to Bali
- Recognized thrice, securing a Super Incentive Bonus exceeding 10 Lakhs
- Consistent goal surpassing led to accolades and substantial rewards
Timeline
Regional Director - Sales
Think and Learn Private Limited
07.2023 - Current
General Manager - Sales
Think and Learn Private Limited
01.2022 - 07.2023
Assistant General Manager - Sales
Think and Learn Private Limited
10.2020 - 01.2022
Senior Manager - Sales
Think and Learn Private Limited
05.2019 - 10.2020
Business Development Manager - Sales
Think and Learn Private Limited
03.2018 - 05.2019
Business Development Associate - Sales
Think and Learn Private Limited
03.2017 - 03.2018
Bachelor of Technology (B. Tech) - Computer Science Engineering
The NorthCap University
04.2013 - 05.2017
EMBA - Marketing
Indian Institute of Management Visakhapatnam
04.2001 - 05.2026
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