Vedika Joshi
Indore
Summary
Experienced Content Marketing Specialist and Digital Marketing Executive with 4.5 years of expertise in developing and executing content-led digital strategies that drive brand awareness, audience engagement, and conversions. Proven ability to create SEO-optimized content, manage multi-channel campaigns, and leverage analytics to improve performance across websites, social media, and paid platforms.
Overview
5
5
years of professional experience
Work History
Content Marketing Specialist
GetMyUni
Bangalore
07.2022 - 06.2025
- A platform for students to research and make informed decisions about their education.
- Authored engaging, well-researched articles for multiple online platforms.
- Ensured content quality by editing and proofreading for grammar, style, and clarity.
- Delivered clear and compelling written materials on schedule, even under tight deadlines.
- Created content tailored for websites, blogs, and social media, to boost audience engagement.
Digital Marketing Associate
E-Vitamin Business Consulting PVt.Ltd
Indore
10.2021 - 05.2022
- Consulting firm specializing in digital marketing strategies.
- Directed paid digital media initiatives for diverse clients to increase brand awareness, and reach target audiences effectively.
- Formulated strategic approaches targeting brand recall, and driving sales conversions.
- Led campaigns across major social platforms, including Facebook, Pinterest, and Instagram.
- Implemented detailed social media marketing strategies, coupled with community engagement efforts.
- Managed client accounts, monitored performance, and fostered user interactions to enhance loyalty.
- Analyzed social media metrics to provide actionable recommendations for optimization.
- Managed paid advertising on Pinterest to optimize campaign reach and performance.
Digital Marketing
G2C Partners
Indore
07.2020 - 06.2021
- Marketing agency providing digital marketing services and solutions.
- Managed Google Ads performance for e-commerce clients of major marketing agencies based in the U.S.
- Conducted research on the performance of PPC campaigns to determine efficiency and cost-effectiveness.
- Suggested improvements to optimize campaigns, such as negative keywords, budget adjustments, and ad extensions.
- Performed keyword research and analysis, and used the information to produce high-performing marketing reports.
- Prepared weekly marketing performance reports, and implemented campaign optimizations to maximize ROAS and overall efficiency.
Education
MBA - HR, Marketing
Shri G.S Institute Of Technology & Science, DAVV
Indore, MP04.2019
BBA - Marketing
Vaishnav Institute Of Management, DAVV
Indore, MP04.2016
Timeline
Content Marketing Specialist
GetMyUni
07.2022 - 06.2025
Digital Marketing Associate
E-Vitamin Business Consulting PVt.Ltd
10.2021 - 05.2022
Digital Marketing
G2C Partners
07.2020 - 06.2021
MBA - HR, Marketing
Shri G.S Institute Of Technology & Science, DAVV
BBA - Marketing
Vaishnav Institute Of Management, DAVV